1.Effectiveness of Infographics
Incorporating graphics in business reports can help create visual interest and clarify data (Chapter 10, Section 10-5).
Infographics are a valuable tool for visual communication. The most visually unique, creative infographics are often the most effective because they grab our attention and don’t let go. It’s crucial to remember that the visuals in an infographic must do more than excite and engage. They must help us understand and remember the content of the infographic. (https://venngage.com/blog/what-is-an-infographic/Links to an external site.)
Take a look at some of the company reports linked below (or search for others online). Are infographics used? Do they make the information easier to interpret? Do you notice any difference in the type of organization and the look of the report? Share the link to the most compelling report (from the list or from your own research). What made that report stand out to you?
San Francisco SPCA 2020 Annual ReportLinks to an external site.
Salesforce 2022 Annual ReportLinks to an external site.
Humane Society 2021 Annual ReportLinks to an external site.
Fairtrade 2019 Annual ReportLinks to an external site.
2022 Target Environmental, Social and Governance ReportLinks to an external site.
Target 2021 Annual ReportLinks to an external site.
SF Film Commission Annual ReportLinks to an external site.
San Francisco Department of Building Inspection Annual ReportLinks to an external site.
SF Community College District Citizens’ Bond Oversight Committee Annual Report to the CommunityLinks to an external site.
Emissions Gap Report 2022Download Emissions Gap Report 2022
WHO Global Status Report on Physical Activity 2022
2. Six Dimensions of Professional Behavior
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Review the chart for the Six Dimensions of Professional Behavior from Essentials of Business Communication 12e (Guffey, Loewy) shown below. Describe an experience where a friend or colleague demonstrated an exemplary example of one dimension or when they demonstrated a very poor example.