1.Describe 3 factors you should consider in determining your organisation's readiness to undertake...

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1.Describe 3 factors you should consider in determining your organisation's readiness to undertake international marketing
2. Relationships are important, in different ways, when doing business in most countries, but are
they as important as is sometimes claimed?
3. Why would you create an international marketing plan and what should be included in it?
4. Briefly outline the effects of culture on a targeting strategy to be implemented.
5. How would you assess the risks of doing business in Mexico as compared to the United States?
Practical Insight: A Brief Profile of Mexico
Mexico is a country of contrasts. After tu
ulent economic and political fortunes in the 1980s and 1990s, Mexico’s economy had been progressing quite well until the world financial crisis and recession of XXXXXXXXXXThe country was also the world’s fifteenth largest merchandise exporter with 2 per cent of world trade in 2007. After a period of excessive dependence on oil revenues, state- owned industry, and international loans, Mexico has created a more open free-market economy and modernized some of its manufacturing industry. It is also a member of NAFTA, the largest free trade area in the world, and has been able to attract inward investment from the United States and to a lesser extent elsewhere, particularly in the automotive, chemical, and food processing industries.
Despite these successes, Mexico has large inequalities between rich and poor, some sectors of industry are still relatively underdeveloped, and drug trafficking and its associated violence are deeply rooted in some parts of Mexican society. The country was also at the centre of the ‘swine flu’ out
eak in early 2009, which caused considerable disruption to its economy as well as to the everyday lives of its citizens. Mexico offers a low-cost location with close access to the US market, but also stands at the dividing line between development and underdevelopment, both in an
economic sense and in its location between the United States and Central America.
200 words each question

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Jose · Accepted Answer

The University of Queensland
Running Head: Management 
Management 
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1.Describe 3 factors you should consider in determining your organisation's readiness to undertake international marketing
While entering into international marketing the company has to consider different internal and external factors. 
1. Legal and regulatory aspects
We know the fact that for managing the international marketing operations the companies have to consider the legal and regulatory aspects and barriers. We know the fact that in some countries the legal authorities are not providing permission to the companies for implementing marketing posters and designs. Legal and regulatory aspects are very important for the organization and they have to consider different rules and regulations related to the marketing strategies. 
2. Cultural preference
We know the fact that the main objective of marketing is to attract customers to buy the product and satisfy their needs and interest. For attracting the customers, the companies have to consider the cultural value systems and customs (Song et al 2018). Understanding the cultural values of the customers always helps for introducing the right product for the right customers
3. Price localization 
We know the fact that most of the companies are using different methods for reducing the cost of the products and services offered to the customers. The marketing manager must understand the local factors and based on that they have to fix price for different products and services. 
2. Relationships are important, in different ways, when doing business in most countries, but are
they as important as is sometimes claimed?
For sustaining in the market for a long period the companies have to give more importance to personal relationships and networks. While analysing the American and Indian based companies we can able to understand that they give more importance to building relationships for productively managing the business. Relationships always help the companies for understanding the market trends and customer’s behaviours in an effective way. Chinese business groups also give importance to the concept of Guanxi for managing their business in the domestic and international market. We know the fact that changes are happening to the national and international business,

1.Describe 3 factors you should consider in determining your organisation's readiness to undertake international marketing 2. Relationships are important, in different ways, when doing business in...

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