(
9
)
SOUTHERN CROSS UNIVERSITY
ASSIGNMENT COVER SHEET
For use with online submission of assignments
Please complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document.
Your assignments must be submitted as either Word documents, text documents with .rtf extension or as .pdf documents. If you wish tosubmit in any other file format please discuss this with your lecturer well before theassignment submission date.
Student Name:
Student ID No.:
Unit Name:
MNG 00723
Unit Code:
Tutor’s name:
Assignment No:
Assessment 2: Report
Assignment Title:
Report
Due date:
Monday 9am Week 10
Date submitted:
Declaration:
I have read and understand the Rules Relating to Awards (Rule 3 Section 18 – Academic Misconduct Including Plagiarism) as contained in the SCU Policy Li
ary. I understand the penalties that apply for plagiarism and agree to be bound by these rules. The work I am submitting electronically is entirely my own work.
Signed:
(please type your name)
Date:
MNG 00723 Report
Case Scenario:
AUSMED, an Australian pharma company manufacturing drugs, has grown fast in the last 10 years. It cu
ently employs 60 staff and has an annual turnover of approximately AUD 30 million. However, growth has recently stalled, and AUSMED is now considering South Africa and China to expand its business,and enter the global marketplace for the first time. As an Operations Manager at AUSMED, prepare a report (2500 words) for the company’s executive summarising the risks and opportunities in each of these two countries, recommend the best destination country, and an appropriate entry mode for the chosen country.
For this task, you will need to read materials beyond your text and readings. As a guide you should include 15 references which may include academic sources, government websites, and reports published by international organisations and consultancies. Please place the word count for this assignment on the cover sheet. 10% more or less than the stated word count is acceptable. Executive summary, table of contents, tables, visuals, references and appendices will not be included in the word count. The marker may, at their discretion, discontinue marking if you go above 10% of the recommended word limit.
Tasks:
Assessment of country potential through an analysis of risks and opportunities. Risks emphasised (but not limited to) in particular are those relevant to pharmaceutical businesses such as legal aspects, government regulations and financial/cu
ency risks. Opportunities include (but not limited to) market size, economic growth and trade agreements between the 2 countries.
Identification of the best market entry strategy based on the business type and host country business environment (this includes but not limited to the level of economic integration between home and host country, the political and legal environment of the host country). The recommended strategy is well justified based on all the factors (e.g., organisational goals and objectives, resource requirement, degree of control required, risks in the target market, etc.) to consider in deciding entry strategy.
Total Words
2500
Executive Summary-100 WORDS
This page should not be numbered.
EXECUTIVE SUMMARY is a
ief overview of what a report is about.Something about the topic
Table of Contents
TABLE OF CONTENTS will start from INTRODUCTION
1. Introduction
2. South Africa Risk Analysis
2.1 Country / Political Risk
2.2 Financial Risk
2.3 Cross-cultural Risk
2.4 Commercial Risk
3. China Risk Analysis
3.1 Country / Political Risk
3.2 Financial Risk
3.3 Cross-cultural Risk
3.4 Commercial Risk
4. Recommended destination country
5. Recommended Entry Mode
6 Conclusion
References
Appendix
1. Introduction
200 words
INTRODUCTION SHOULD BE IN FUTURE TENSE
INTRODUCTION- This report has looked at SOUTH AFRICA risk analysis mention all the things till Conclusion in short.
POINT 2 & 3 is a body .COMBINATION OF BOTH WORD LIMIT SHOULD BE – 1300 TO 1500 WORDS.STANDARD WORDS 1400
2. South Africa Risk Analysis-USE IN TEXT CITATION
2.1 Country / Political Risk-Mention banks & mining risk
2.2 Financial Risk-Mention GDP, INFLATION RAY POSTIVE/NEGATIVE
2.3 Cross-cultural Risk- DO YOU SEE A RISK FROM CULTURAL POINT OF VIEW OR SOCIETY
2.4 Commercial Risk- MentionBUSINESS RISK
3. China Risk Analysis- USE IN TEXT CITATION-MENTION What is the impact of china in today’s global context.
3.1 Country / Political Risk
3.2 Financial Risk
3.3 Cross-cultural Risk
3.4 Commercial Risk
Justify your decision –
4. Recommended destination country- I‘ll choose China in place of South Africa because of the following reasons.
( USE IN TEXT CITATION)
5. Recommended Entry Mode- Entry mode is the strategy.( USE IN TEXT CITATION)
XXXXXXXXXXwords
6. Conclusion (100 WORDS)
Use past tense in conclusion and 3rd person.
Conclusion is a restatement of what decisions u have taken in this report
REFERENCES
15 references which may include academic sources, government websites, and reports published by international organisations and consultancies
USE MORE THAN 50 % OF REFERENCES AS PEER REVIEWED JOURNAL ARTICLES-ACADEMIC SOURCES. AND REST FROM WEBSITES LIKE CNBC,BBC,CNN – ECONOMIC SECTIONS OR ANY OTHER WHICH SHOULD BE RECENT FROM LAST 2 YEARS
Appendices (if any)
APPENDIX INCLUDES-STATISTICS,GRAPH,PIE CHART , TABLE AND REFER THIS APPENDIX IN POINT 2 & 3 (BODY OF THE REPORT)
1. (
EXAMPLE ONLY
)Graph 1: Retail Clothing Trends:
Constantia Rossides Identification Number: XXXXXXXXXX MNG 00723 Report
MNG 00723 Assessment 2: Report (40 marks) 2500 words
Due: Monday 9 am Week 10
Case Scenario:
AUSMED, an Australian pharma company manufacturing drugs, has grown fast in the last 10 years. It cu
ently employs 60 staff and has an annual turnover of approximately AUD 30 million. However, growth has recently stalled, and AUSMED is now considering South Africa and China to expand its business, and enter the global marketplace for the first time. As an Operations Manager at AUSMED, prepare a report (2500 words) for the company’s executive summarising the risks and opportunities in each of these two countries, recommend the best destination country, and an appropriate entry mode for the chosen country.
For this task, you will need to read materials beyond your text and readings. As a guide you should include 15 references which may include academic sources, government websites, and reports published by international organisations and consultancies. Please place the word count for this assignment on the cover sheet. 10% more or less than the stated word count is acceptable. Executive summary, table of contents, tables, visuals, references and appendices will not be included in the word count. The marker may, at their discretion, discontinue marking if you go above 10% of the recommended word limit.
Some suggestions/tips:
For this assessment task, you are expected to demonstrate your understanding of the following:
• How to assess country potential through an analysis of risks and opportunities. Risks that should be emphasised (but not limited to) in particular are those relevant to pharmaceutical businesses such as legal aspects, government regulations and financial/cu
ency risks. Opportunities may include (but not limited to) market size, economic growth and trade agreements between the 2 countries.
• How to identify the best market entry strategy based on the business type and host country business environment (this includes but not limited to the level of economic integration between home and host country, the political and legal environment of the host country). The recommended strategy must be well justified based on all the factors (e.g., organisational goals and objectives, resource requirement, degree of control required, risks in the target market, etc.) to consider when deciding entry strategy.
Structure (suggested word count):
This assignment should be written in a report format. Here is a suggested structure:
· Executive Summary
· Table of Contents
· Introduction XXXXXXXXXXwords)
· Analysis of risks and opportunities (must be relevant to the nature of the business) in each country (South Africa and China XXXXXXXXXXwords)
· The selected destination country (Select one country and justify your decision XXXXXXXXXXwords)
· Discuss and justify the proposed entry for the chosen country XXXXXXXXXXwords)
· Conclusion XXXXXXXXXXwords)
· References (Harvard-style)
· Appendices (if any)
Marking Criteria:
Marks
1. Discussion on risks and opportunities in each of the 2 shortlisted countries (19 marks)
Comprehensiveness of factors (risks and opportunities) considered
(10 marks)
(6 marks)
(3 marks)
Depth of analysis
Justification for the chosen country
2. Recommendation on entry strategy XXXXXXXXXX15 marks)
Appropriate and practical
(4 marks)
(4 marks)
(7 marks)
Consistent with unit materials
Justification of chosen entry method (with proper explanation of why this is the best method in the context of the given case).
3. Overall Presentation XXXXXXXXXX6 marks)
References (relevance and format)
(2 marks)
(2 marks)
(2 marks)
Co
ect report format
Co
ect grammar and spelling