1. What are the biggest challenges in H&Ms current competitive landscape? Which competitors should...

Question

1. What are the biggest challenges in H&Ms current competitive landscape? Which competitors should we be most concerned about, and how should we respond to them?2. compare and contrast with Netflix competitive landscape.
Use different models, latest data, theories etc.

Nishtha · Accepted Answer

Running Head: H&M		1
H&M 		3
H&M
Table of Contents
Introduction	3
Transformational Forces Redefining the Industry and Shaping its Ecosystem	3
Six Megatrends shaping Fast Fashion Industry	4
Responding to Ensure Ongoing Success and Mitigate Risks over the Next 10 Years	5
References	7
Introduction
H&M stands for Hennes & Mauritz. H&M has more than 4900 stores around world. It is the family of the brand driven by the need of fine design to their customers in sustainable way. H &M reaches their customers through physical store, online, digital marketplace and external platforms (The H&M Way, 2020). 
Transformational Forces Redefining the Industry and Shaping its Ecosystem
Change is about altering a thing from a previous version that makes present more reliable, profitable and better, but transformational change is introducing big change in the industry, a breakthrough that changes the industry (fast fashion industry) and reaches at a point of distinction. 
Following are some transformational changes introduced in fast fashion industry
Macro Level Transformational Change
H & M and many other big fashion company use mass-market store, it starts development of the trend that hit the store in around 8-10 months. They work on trickle theory (Ozkan, 2018).
Industry Level Transformational Change
Customized style, customer‘s desire is the priority now, many big fashion houses does not take this as a burden but as an opportunity. It is a win-win model, as customer gets want h/she wants (Jain, Rakesh, Nabi & Chaturvedi, 2018).
 Company Level Transformational Change
H & M transformational plan included money flow in logistics and digital platforms. Its online sale is going up each year. That is why, the number of store company is planning to open will be less now and depended upon the customer’s shopping design and pattern.
Six Megatrends shaping Fast Fashion Industry
Business world is dynamic in nature;

1. What are the biggest challenges in H&Ms current competitive landscape? Which competitors should we be most concerned about, and how should we respond to them?2. compare and contrast with Netflix...

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