1. Select an attractive country market and justify your selection based on the influence ofglobalizationthat opens opportunities in this market.Mexico/North America
Describe the characteristics of potential customers in terms of geographic location, demographics, media habits, consumer behavior patterns, lifestyle activities, and psychographics.
Relate this to Political, Legal, Economic and Technological opportunities. Consider how technology could create new foreign business opportunities into new chosen markets.
Include at least one news article from a quality resource detailing a firm’s experience entering a foreign market
2. A country’s business environment may be influenced by the importance of family, religious beliefs, and geographic as well as demographic trends.Regarding how a country’s geographic factors can open up business opportunities and how socio-cultural factors can be a benefit globally,your goal is to gain cultural, social and geographic awareness about the country Mexico/North America for your global business opportunity.
The natural infrastructure (such as rivers and seaports) and physical infrastructure (transportation and communication systems) of a nation and socio-cultural factors provide the foundation for economic development.Your goal is to gather information on various business opportunities your Mexico/North America market.
3. As a business organization enters new foreign markets, decisions must be made regarding various entry modes for global business operations and strategic alliances for proposed international business activities. Identify local companies of the country or international companies operating in the country that could be a business partner.These strategic alliances may be suppliers, distributors, sales representatives, or consultants.
A key opportunity to turn challenges into opportunities is the leverage of networks and culture for strategic alliances through Free Trade Areas of the Mexico/North America market.