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1. Online Store Competitive Analysis
Purpose
Identify a product or service that you are offe
ing or would like to offer. 
Perform a preliminary E-Commerce Competitive Analysis by describing the following:
Instructions
Add a new discussion topic in this forum by (insert day and time) (to do so, just click the "reply" button below). Briefly describe each item below. In your post please include the following:
Breifly describe one or two possible competitors.
Their target customers
Their products or services
Their unique value proposition and effectiveness
Their marketing strategies
Media they use for marketing
Their website usability
2. Post your Shopify Open Learning E-Store Website and Describe the Content
Purpose
Post your Shopify Open Learning E-Store Website and Describe the Content.
Instructions
Add a new discussion topic in this forum by April 17. (to do so, click the "reply" button below). In your post, please include the following:
1.  Working and  viewable wesite link.
2. Proposed Business Name
3.  Define your goals for your Website.
4.  Who are the viewers of your website?
5. Create a
ief website summary profile.
3 . Post Your Website Link and describe your SEO optimizations.
Purpose
Optimize your website for SEO. Post Your Website Link and describe your SEO optimizations.
Instructions
Add a new discussion topic in this forum by (insert day and time) (to do so, click the "reply" button below). In your post, please include the following:
1.  Optimize your Shopify Website according to the SEO audit and SEO plan that you created in the previous assignment.
2.  Post your updated Shopify website.
3.  Describe the SEO updates that you made.
4.Create a Basic E-Store Website with Shopify Open Learning
Description
NAME OF ASSIGNMENT HERE:  
Create a Basic E-Store Website with your Shopify Open Learning account.
Purpose
The purpose of this assignment is to Create and Customize your website using your Shopify Open Learning account. You will choose the content of your website.
Instructions
You may submit your assignment as a URL link to your published website.
Customize your online store’s design.
Include the following Pages:
Each page should include: 
· Text
· Paragraph headings
· Image(s)
Home Page
The Homepage should introduce your Website. Include a banner with an image(s).
About Page
The About page should describe your business idea.
Product Page
Add 5 products with product information to your product page.
Add an image for each product.
Set up products only. Do not set up payments
One Additional Page of your choice. Contact Page does not cout as an additional page. It must be unique.
Don't set up Mobile at this time. That will be a separate assignment.
Publish your website OR include the store password to view your website and submit the link to the Professor.
Open a new account for me and send the password to me. For the website, I need to watch it.
Answered 5 days After May 11, 2023

Solution

Shubham answered on May 16 2023
26 Votes
1.    Online Store Competitive Analysis
Competitor 1: "Glow Beauty Co."
Target Customers:
Glow Beauty Co. targets millennial and Gen Z consumers that are passionate for skincare and beauty. The target audience is fashion-forward individuals that looks for trendy and innovative beauty products.
Products:
The company offers wide range of skincare and beauty products. It includes cleansers, serums, moisturizers, masks and makeup. The focus is use of natural and organic ingredients including catering to customers for ensuring clean and sustainable beauty options.
Unique Value Proposition:
It includes emphasising on eco-consciousness and sustainability. Products are cruelty-free, vegan and packaged using recyclable materials. The effectiveness includes commitment for delivering high-quality products for skin and it is aligned with environmental values.
Marketing Strategies:
The company uses social media platforms like Instagram and YouTube for engaging with target audience. It includes collaborating with popular influencers and beauty bloggers for promoting products. It includes cause-driven marketing for partnering with environmental organizations.
Media Used for Marketing:
The company relies on visual platforms like Instagram and utilizing eye-catching imagery along with user-generated content. It ensures maintaining active presence on YouTube for providing information about ingredient benefits and beauty tips. The company also focuses on email marketing to communicate for providing exclusive offers and new product launches.
Website Usability:
The website of Glow Beauty Co. is sleek and it includes featuring that has clear navigation menus, product categories and filters for easy
owsing. The website provides detailed product descriptions, ingredient lists and customer reviews. It can help in aiding customers for making informed purchasing decisions. The process is streamlined and has a secure payment option along with tracking functionality.
Competitor 2: "Luxury Beauty Boutique"
Target Customers:
Luxury Beauty Boutique focuses on niche market that has high-end beauty enthusiasts. The target customers include affluent individuals that value luxury, exclusivity and personalized experiences. Customers seeks for premium skincare, makeup and haircare products with embody elegance and sophistication.
Products:
The company offers curated selection for luxury beauty products that includes renowned
ands. Product...
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