1 Business Model Deconstruction Assessment Type Practical Assessment Task Description To be completed individually, you are required to prepare a business report that deconstructs an organisation's...

SNAPCHAT COMPANY ANALYSIS 12
Snapchat Company Analysis
Table of Contents
Introduction    4
Snapchat company    4
Business model canvass    5
Key relationships and partnership    8
Key risks     9
Recommendations    10
References    12
Executive summary
The report explains snapchat business success by analysing the nine building block model. it is identified that the business model used by the company is innovative business model. the analysis reveals earlier success for the company but later it succumbed under pressure of Instagram that took lead in the marketplace. the nine area analysis reveal that the company is doing good in customers expectation management to a large extent and profits to the investors and shareholders but recently certain customers grudges about the company product and receding profit line of investors question about the abilities of snapchat. The employees also complain about the snapchat top-down approach as well as its lack of concern towards improving skills and competencies of the employees. Snapchat is also blamed by government and community for not prohibiting offensive language on its platform. Therefore the recommendations are offered to improve the relationship with employees, government and society at large.
Introduction
The report aims to analyse the sustainable development initiatives of the snapchat company. It takes into account of the business model that the company practices. The business models are illustrated by using the nine building blocks in Osterwalder & Pigneur. The key relationship existing across the building blocks are detailed. The critical success factors for the business to obtain sustainable success are described. The risks factors are analysed for the company. The recommendations are offered for changes to the business model.
Snapchat Company
The company is incorporated on May, 2012 and deals in camera application. It assists the people to communicate by the images and short videos that are known as snap. The company offers three ways to communicate and these are spectacles, publishers’ tools and the snapchat applications. The smps are viewed by the snapchat application but they can be embedded on the television and web in certain circumstances. The company provides facility to open the feature directly into the camera than to send to the friends. The advertising products of the company are sponsored creative tools and snap up. There are on average 158 million people use the services of company every day. The company is also promoting the advertising business. Company snap advertising includes advertising in vertical full screen video and offers a various solutions to measure the effectiveness of the advertising. Company also works with the third parties for measurements of the reach and frequency of the campaign. The company promotes several solutions for measurement such as in-store visitation, sales lift and applications installations. The company provides tools such as geofilter, lenses, and bitmojis that assist company to show themselves by the snaps. The chat services of the company include video and text based chats and voice calling as well as bitmojis, stickers and group chat. The company provides a range of content tools and privacy tools (Snap Inc, 2018).
Business model canvas
The business model canvas of the snapchat company is illustrated in this section. Before that the 9 building blocks of business model are analysed. The customer is a first building block. Therefore, these questions answered are found by analysing the company. The customers require a new and distinct feature that is offered by the snapchat when it introduced the feature of disappearing of the media files. The building block requires that there must be different types of relationship fostered by the company if customers want. Customers have varied needs such as paying money for different aspects, segmented products, diversified products, niche marketing, hence, the company needs to ask to whom they create values and who are the most important customers. The analysis of the company reveals the buyers are having more bargaining power since the introduction of instagram by facebook that literally copied the features of snapchat. Instagram has put a real threat to the company business. The reward mechanism offered by the instagram is causing issues for the snapchat company. The main reason for people to share the pieces of their lives is to receive the lines and comments. But this feature is not being offered by snapchat and this is main drawback of their services. The instagram is...