Your readings this week highlight product and service design criteria. Consider Figure 4.4 in your...

Question

Your readings this week highlight product and service design criteria. Consider Figure 4.4 in your text and, based on your independent research, the situation faced by Bank Al Jazira in meeting the needs of its customers. What are the three most important customer requirements (not including cost) and the three most relevant technical requirements? How do those requirements impact service design for Bank Al Jazira?

Soumya Prakash · Accepted Answer

2
CUSTOMER NEEDS OF BANK ALJAZIRA
Introduction 
With the development of digitalisation in the banking sector, it is evident that the needs of the customer have reached a phase beyond cost expectations. The motive of the paper is to identify that three distinctive needs of Al Jazira Bank customers that are not related to cost. 
The three distinctive need of customers of the bank are as follows:
Improvement in information servicing
The customers expect the bank to facilitate the information services for their queries.

Your readings this week highlight product and service design criteria. Consider Figure 4.4 in your text and, based on your independent research, the situation faced by Bank Al Jazira in meeting the...

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