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You work as the Administrative Assistant for the Tom Smith, the Marketing Manager of Sydney branch of Granny’s Goodies, a confectionary wholesaler. The end of financial year figures showed a drop in...

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You work as the Administrative Assistant for the Tom Smith, the Marketing Manager of Sydney branch of Granny’s Goodies, a confectionary wholesaler. The end of financial year figures showed a drop in customers, so he has decided to introduce a customer loyalty program (eg Frequent Flyers, Everyday Rewards, Fly Buys) which will be launched at the end of November with a “special offer” campaign. It is now July and you have until November to organise the program and the launch. You have been given a budget of $150,000 and can source project members from within the organisation, and employ specialists in these programs when needed to consult on the project.

Following all the phases of a project, as outlined in this guide, and using the templates provided administer the project from scope through to finalisation.

Answered Same DayDec 15, 2021

Solution

Rimsha answered on Jan 24 2021
46 Votes
Running Head: ADMINISTER PROJECT        1
ADMINISTER PROJECT        11
ADMINISTER PROJECT
Table of Contents
PROJECT INFORMATION    3
PROJECT PROPOSAL DOCUMENTATION    4
PROJECT PROPOSAL    4
PROJECT PLAN (INCLUDES RISK MANAGEMENT AND COMMUNICATION STRATEGIES)    6
TEAM MEMBER    7
RISK MANAGEMENT PLAN    9
WORK BREAKDOWN FORM    9
RESOURCES    10
GANTT CHART    11
PROJECT INFORMATION
    Work-based Project – Background Information
    Type of Organisation
    The name of the organisation is Granny’s Goodies. This organisation is a confectionary wholesaler. The project is going to be implemented in the Sydney
anch.
    Type of Project
    Customer loyalty programme
    Description of project context
    It is a customer loyalty programme, in which rewards will be given to the loyal customers. There will be various kinds of offers given to the customers so that they remain attracted to the organisation. This programme will be launched along with the special offer campaign. The customer loyalty programme includes everyday reward and implementation of flybuy programme.
    Reason/s for undertaking project
    There is a drop in the number of customers. The sole purpose of the introduction of the loyalty programme is to increase the sales of the product as well as increase the number of new customers and earn loyalty of both new as well as existing customer.
PROJECT PROPOSAL DOCUMENTATION
    Project Options
    Option
    Evaluation
    1. Use of the weekly reward system like fifty percent off on every Saturday on selected items and monthly three days reward drive
    The fifty percent off will attract all the customers and there will be high sale on Wednesday
    2. Giving daily offers on the products for three months till customers become habitual to buy from the shop
    Daily offers give the constant reminder to all the customers that they are regularly saving money whenever and whatever they are buying
    3. Installation of the flybuy system in the organisation so that customers get the loyalty points and utilise it
    Flybuy points can be utilised by customers at various places. They can get many advantages from these flybuy points
    Option Selected: Weekly fifty percent off and the three days sale system can be helpful in development of the customer loyalty
    Justification: The fifty percent off on Saturdays will be helpful in increasing the sales. This is because most of the people are free on weekends and prefer shopping on weekends only. Apart from this, monthly, three days sales drive will increase the sales further as well as increase the number of customers
PROJECT PROPOSAL
    Project Proposal
    Project Title
    Customer loyalty programme
    Project Manage
    Tom Smith
    Project Description
    This project aims to implement the customer loyalty programme. Under the customer loyalty programme, weekend offers will be given to the customers. On the contrary, there will be three days sale...
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