Assessment 2
Group written report
30%
Student will be provided with a topic and questions that need to be analysed from a strategic management perspective. The focus of questions will relate directly to learning outcomes a-c with a report being submitted for assessment XXXXXXXXXXwords)
Harward referencing list 10 academic reference
Case study topic: CIC Higher Education Business
https:
cic.vic.edu.au
You are required to write an analytical report to the Shareholder of your company via focusing on these three analytical items.
1- Ca
y out a PESTEL analysis, evaluate threats & opportunities, and then make a conclusion on key drivers of your analysis.
2- Using Porter analysis, identify five forces that can affect your company.
3- Using VRIO, Identify & explain the sources of competitive advantages, and then recommend and implement an appropriate business-level strategy for CIC
To this purpose, you are required to read;
(i) Education industry reports
(ii) lecture slides (1,2,3,4)
(iii) key indices by Australian Bureau of statistics, https:
www-abs-gov-au.ezproxy.lib.rmit.edu.au/statistics/economy/key-indicators
(iv) some academic and internet-based readings.
(v) Regulations & Standards defined for Higher Education, https:
www.teqsa.gov.au
(vi) Focus just on 3 competitors.
· Kaplan Home - Kaplan Business School (kbs.edu.au)
· Melbourne Institute of Technology Melbourne Institute of Technology, Melbourne, Sydney Australia (mit.edu.au)
· Holmes https:
www.holmes.edu.au
This task is designed to develop a set of academic skills relating to business report writing, including searching for, reading and critically analysing academic literature and other sources, developing an analytical response to a particular cu
ent challenge.
Criteria
HD
Background Information of organisation (5 marks)
Provide an excellent background information & presents relevant information of strategic context from relevant sources
PESTEL & Porter analysis and application
(10 Marks)
 The theories are well explained and professionally presented. It shows an exceptionally clear understanding of subject matter and appreciation of issues; well organised, formulated, well thought out and structured relevant literature referenced.
Business-level strategy recommended
(10 Marks)
Drew an excellent set of strategies and practical recommendations which followed logically from the analysis and the development of both explicit and implicit elements evident in the topic
Mechanic & Documentation
(5 mark)
No spelling &/or grammar, punctuation mistakes.
Cites all data obtained from other sources. Harvard citation style is used in both text and References.