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You are going to Review "The New Sustainability Advantage". Your review should include the following- One paragraph identifying the thesis, and whether the author achieves the stated purpose of the...

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You are going to Review "The New Sustainability Advantage". Your review should include the following-

One paragraph identifying the thesis, and whether the author achieves the stated purpose of the book.

One paragraph summarizing the book.

One paragraph on the book’s strengths.

One paragraph on the book’s weaknesses.

One paragraph on your assessment of the book’s strengths and weaknesses.

One-two paragraphs discussing which parts could be applied to tourism, and which parts would need altering for tourism andWHY.

Remember the following-

Evaluate the text, don’t just summarize it-tell me if the bookadds to our knowledge? Should this book be read and by whom? No need to be negative to evaluate; for instance, explaining how a text relates to current debates in the field is a form of evaluation.

Do not cover everything in the book. In other words, don’t use the table of contents as a structuring principle for your review. Try to organize your review around the book’s argument or your argument about the book.

Judge the book by its intentions not yours. Don’t criticize the author for failing to write the book you think that he should have written

Don’t use too many quotes from the book. It is best to paraphrase or use short telling quotes within sentences.

Answered Same Day Mar 18, 2021

Solution

Soumi answered on Mar 23 2021
157 Votes
Running Head: BOOK REVIEW OF “THE NEW SUSTAINABILITY ADVANTAGE”    1
BOOK REVIEW OF “THE NEW SUSTAINABILITY ADVANTAGE”    2
BOOK REVIEW OF “THE NEW SUSTAINABILITY ADVANTAGE”
Table of Contents
Thesis of the Book and If Authors Achieved the Purpose of the Book    3
Summary of the Book    3
Strengths of the Book    3
Weaknesses of the Book    4
My Assessment of the Book’s Strengths and Weaknesses    4
Applicable Parts and Altering Parts in the Book for Tourism with Reasons    5
References    6
Thesis of the Book and If Authors Achieved the Purpose of the Book
The book “The New Sustainability Advantage” by Bob Willard is a contemporary book on the importance of sustainable development in the context of business. The key thesis presented in the book is the perception that sustainability proves to be advantageous for business in the present times, because it creates a positive vision for them in the market. Besides, social and environment benefits prove to be profit generating for such companies, which is an added advantage. The author has been quite successful in putting his perception forward to the readers, by aligning the significance of sustainability for the organization with its better market image, a scope for innovation and an improved value creation. Thus, the purpose of the book is achieved.
Summary of the Book
The book by Willard (2012) focuses on the seven key benefits of inculcating sustainability into business related to Triple Bottom Line (TBL), which help them to achieve better outcomes in the market. These seven benefits are increasing market share and revenue, decreasing energy expenditures, decreasing expenditure behind wastes, decreasing expenditures of water and materials, increasing productivity by employees, decreasing expenditures behind attrition and recruitment, and lastly, minimizing risks. Each of these benefits are exemplified with real-life business cases, along with the ones, who do not believe in the benefits of sustainability. Lastly, author also identifies...
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