Xerox positions itself as “The Document Company” because the
firm provides solutions to help...

Question

Xerox positions itself as “The Document Company” because the
firm provides solutions to help customers manage documents—paper, electronic,
online. Go to http://www.xerox.com, click on “Industry Solutions,” and

a. Describe the industry sectors that the firm seems to
cover in its market segmentation plan. 

b. Identify the particular product and service that Xerox
has developed for bank customers.

Sanjukta · Accepted Answer

6
Xerox
a.  It can be stated that the industry sectors that the company mainly covers in its segmentation plan consists of:
· The health care as the company is assisting the healthcare providers by managing the digital patient services to a great extent. It is transforming the entire communication procedure for enhancing the experience of the patients consists of using the digital patient services to improve the lifecycle of the patient. 
· The banking sector as a lot of documentation takes place here for keeping the consumer records, education sector where a lot of paper usage takes place.

Xerox positions itself as “The Document Company” because the firm provides solutions to help customers manage documents—paper, electronic, online. Go to http://www.xerox.com, click on “Industry...

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