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Research Design Assignment 4 Notes and Instructions MNG10720 Associate Professor Martin Young Unit Assessor XXXXXXXXXX 1 Assignment 4: Research Project Report Due: Week 12 – Friday 25th May 2018...

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Research Design
Assignment 4 Notes and Instructions
Associate Professor Martin Young
Unit Assesso
Assignment 4: Research Project Report
Due: Week 12 – Friday 25th May 2018
Length: 1500 words (+/- 10%)
Weighing: 50%
Format: Report
Mainly Topics 4-9, but also includes some elements discussed in Topic 2 (ethical considerations and problem statement/objectives)
Late submissions
Late submission will lose 5% per day
Assignment extensions need to be applied for via special consideration procedures
These are now eforms submitted via ‘My Enrolment’
For details on special consideration visit http:
Assignment overview
You are required to prepare a report that will set out how you will go about answering the research question developed in Assignment 2.
The report will map out a research design - techniques you will use to convincingly address the research question.
Your report will describe and justify the decisions you have made for your research design, data collection methods, sample selection, ethical considerations and data analysis techniques.
The proposal report also involves the development of a Qualtrics survey which you need to design and include whether you choose to develop a qualitative, quantitative, or mixed method of survey and/or interview questions.
Assignment text
    Your research proposal should address the following criteria (and use these headings in your Research Project Report):
1. Problem Statement and Research Objectives – state your problem statement and research objectives at the start of your research proposal report so your lecturer can refer to these when reviewing your proposal.
Use the feedback from assignment 2 to improve these
A problem statement is a concise statement of the purpose of your study – be specific
Grammar and expression heavily scrutinised here
To find the sub objectives you need to identify the steps required to fulfill your problem statement
Use instruction words like describe, examine, explore…
Should reflect the scope of the project – geographic, temporal, demographic
Make sure that the sub objectives are relevant to solve the overall ‘problem’
Tips for problem statement and research objectives
Assignment text
2. Research design – explain and justify the methodological approach you propose to guide your research proposal using relevant literature.
Tips for the research design section
Provide a
ief discussion of research design at the 3 levels
Core function (pure vs applied research)
Information requirements (exploratory, descriptive, explanatory research etc)
Methodology (quantitative, qualitative or mixed methods research)
Good papers do justify their design choices with appropriate academic references
Assignment text
3. Data Collection Methods – explain and justify the methods you propose for data collection and data management using relevant literature.
Tips for the data collection methods section
You may compare/contrast your selected methods with other methods that you did not select for your research project (explain why) by discussing the advantages and disadvantages of the different methods available
Based on this discussion, explain and justify the particular data collection methods/techniques that you selected to apply in your research project
Make sure to support your explanation/justification with evidence from the academic literature using appropriate academic references (e.g. research methodology books and/or academic journal articles)
Remember, if your choose a mixed methods approach for A3 and use Qualtrics you can use other methods in addition to this, if you wish, and it fits with your problem statement/objectives, e.g. observation)
Tips for the data collection methods section
Methods commonly used for quantitative research include:
Surveys (household, street/intercept, telephone, mail, on-site, we
e-surveys, captive group, organisation)
Structured interviews
Longitudinal studies
Case studies
Methods commonly used for qualitative research include:
In-depth interviews
Participant observation
Focus groups
Case studies
Content Analysis
Assignment text
4. Qualtrics Survey – design and include your Qualtrics survey and/or interview format and explain and justify the questions and style of questions you use with respect to collecting appropriate data to address your objectives.
Tips for the Qualtrics survey section
Include your Qualtrics questionnaire as an Appendix in your Assignment 3 (export it into Word from Qualtrics)
In this section in the body of your assignment, you need to explain and justify why you use particular types of questions in order to address your problem statement and objectives, such as:
Open-ended vs closed/pre-coded questions
Poll questions
Multiple choice questions
Ranking questions
Fill in the blanks
Rating scales
Filter questions
Justify your choice with reference to the levels of measurement (i.e. nominal, ordinal, interval and ration)
Assignment text
5. Sample Selection – explain and justify the sample selection process relevant to your research proposal.
Tips for the sample selection section
In the sampling section you must:
State whether you are using probability or non-probability sampling
Justify this choice using appropriate references
You should explain explicitly why your selected sampling techniques are suitable for your study
Good idea to include a paragraph on the sampling procedures that could be applied to your study – noting their advantages and disadvantages
Then na
ow down to the ones you have selected and justify your choice with a reference or two
E.g. Neuman XXXXXXXXXXstated that stratified sampling was appropriate under such and such circumstances, therefore stratified sampling has been selected for the present study…
Tips for the sample selection section
Specifically, you need to address:
What is your research population
What is your target population
What is your sampling procedure (simple random, stratified, convenience, purposive etc.)
How big will your sample be?
For your quantitative sample, I will expect a number based on, for example, Neuman’s guidelines (see Power Point slides from Topic 7)
For your qualitative sample, while you can estimate an approximate number, it is sufficient to justify your sample size here refe
ing to the point of saturation
Assignment text
6. Data Analysis Techniques – explain and justify how you would propose to analyse and present the data collected.
Tips for the data analysis techniques section
You should discuss:
What forms of analysis you will apply to your data (univariate, bivariate – frequency counts, central tendency, scatterplots etc.)
You are advised to explain which variables will be subject of univariate analysis and which will be bivariate.
How you will present your analysed data (e.g. frequency tables, bar graphs, pie charts etc.)
Justify your choices – e.g. ‘frequency tables are suitable for presenting nominal data’ (Smith, 1999, p. 45)
Remember to explain/justify data analysis of both your survey and your interviews
Assignment text
7. Ethical Considerations – explain how you would consider the ethical issues associated with the research proposal.
Tips for the Ethical Considerations Section
Briefly outline how your project will be ethically conducted:
How you will obtain informed consent
The risks to participants in your study, and how you will protect them from those risks (mostly to do with privacy)
How the anonymity of participants will be maintained
How will collected data be reported and stored?
Assignment Text
8. Provide a reference list (Harvard) for any reference sources you use to justify your final research proposal.
Good papers include a variety of academic references to justify decisions made in relation to the research proposal (A3 required 5 references, so I would propose that 5 is the minimum for A4 as well – however, HDs and Ds may require more references than this)
Marking Criteria
Your Assignment 3 will be marked based on the following criteria
    Criteria    Marks %
    Research design    20
    Data collection methods    20
    Qualtrics survey    10
    Sample selection    10
    Ethical considerations    10
    Proposed data analysis techniques    10
    Presentation and clarity of the report    10
    Referencing quality and list    10
    Total % marks    100
Format of Assignment 3
Cover page
Title Page
Problem Statement and Research Objectives
Research Design
Data Collection Methods
Qualtrics Survey explanation
Sample Selection
Ethical Considerations
Data Analysis Techniques
Reference List
Qualtrics Questionnaire
Word limit and assignment sections
The cover sheet, title page, reference list, and appendices are not included in the 1500 word limit
The following 7 sections are included in the 1500 word limit: Problem Statement and Research Objectives, Research Design, Data Collection Methods, Qualtrics Survey, Sample Selection, Ethical Considerations, and Data Analysis Techniques
Use headings co
esponding with the required sections above within your assignment
It is up to you whether you would like to number your sections or not (1, 2, 3 etc. – 1.1, 1.2, 1.3 etc. if you use subsections) but it is a useful tool
Physical presentation
Double spaced
At least 2.5 cm margins
Insert page numbers
Use 3rd person (instead of writing ‘I’, refer to yourself as ‘the researcher’ or similar term)
More details of in UIG
Reference Style: Harvard
The required reference style for this unit is the Harvard style
Click on the ‘Topic 3’ folder and upload the referencing chapter from Summers and Smith’s XXXXXXXXXXCommunication Skills Handbook
It provides you with examples and everything you need to know about the Harvard referencing style
Make sure that your referencing is consistent
Final notes
Focus on the marking criteria of the assignment – this is your guide to ensure that you have included all necessary elements into the assignment that you will be marked on
Start early – last minute assignments written the night before the due date seldom obtain a high grade

Table of content
        Background of research........................... XXXXXXXXXX3
        Significance of research........................... XXXXXXXXXX3
        Scope of research........................................ XXXXXXXXXX4
XXXXXXXXXXProblem statement and objectives................ XXXXXXXXXX4
XXXXXXXXXXLiterature review........................................ XXXXXXXXXX5
Answered Same Day May 20, 2020 MNG10720 Southern Cross University


Akansha answered on May 24 2020
139 Votes

Research Design
Problem Statement and Research Objectives    3
Research Design    3
Data Collection    4
Qualtrics Survey    4
Sampling    5
Data Analysis    5
Ethical Considerations    6
References    7
Appendix    8
Qualtrics survey    8
Problem Statement and Research Objectives    
This study consists of the research to identify the scope of tourism and investment potential of Nepal for the future decision making by tourism company that wants to establish a resort in the region (Arai and Goto, 2017). The company owns various resorts in hilly locations and generally attracts business purpose travellers. Hence, it wants to find out the location feasibility, trends of tourism and travel purposes of people in Nepal. The research objectives which can find out solutions for this research problem can be stated as follows:
· To examine the impact tourist trends of Nepal on the business efficiency of the tourism company
· To identify the tourist drives, development programs, economic gains of the location
· To examine the investment potential of tourism Nepal
· To know tourist intentions of visiting Nepal whether spiritual, business related, leisure or othe
· To identify the government support and programs to promote tourism in Nepal
This research will help in identifying the probability of success for the company to establish in Nepal. This will assist in decision making process of the management of the firm. It also explores the tourism trends of Nepal.
Research Design
This research will be an applied research which is based on the identified and well-defined research problems. Applied research is the one which has some purpose or objective of ca
ying out the study. It should have an end-use such as this study is based on the end-use of the findings by the tourism company for its decision-making process. Whereas there is pure research which is investigative by nature. The driving force behind pure research is an instinct, personal desire to investigate some subject to get knowledge. Personal interest is the ultimate motive of a pure study (Pratap, 2014). Pure research creates a background for many future types of research as it explores new areas due to the curiosity of the researcher.
Further, this research will be categorized as a descriptive study due to its methodology. It tends to explain the trends of tourism in Nepal. It also aims to investigate the scope of the tourism sector, intentions of tourists, government promotions etc. for the future development of tourism in Nepal (Richards, 2010). It aims to describe the variables of study by investigating a huge number of respondents. It tends to collect numerical data from the population. Whereas, exploratory studies are those who try to examine new areas of study, develop new theories and models.
The research can be quantitative, qualitative or both based on the methods used for data collection and data analysis (Choy, 2014). This study will be quantitative research as it aims to collect data from a huge number of respondents in a form which can be expressed in statistical values to get exact solutions. Here, the study will include respondents from worldwide to collect information about the tourism trends in Nepal and their intentions to visit the place. Qualitative research cannot express the data into numbers or amounts. It describes the qualitative characteristics of the variables and concludes the study.
Data Collection
Data collection involves assimilating the information required for the objectives of the study from the target population or other sources as the demand through a technique of data collection. It is a structure and systematic process so that the data collected is consistent. There are two sources of data collection (Taylor, DeVault and Bogdan, 2015). The primary source of data collection represents those sources which have not been explored by any other researcher. For example, employees of XYZ company to know job satisfaction level. Primary data collection might include qualitative research and quantitative research. This study will collect the data from the primary source which is the respondents who are potential tourists planning a visit to Nepal. Secondary sources would include other sources which have been published by other experts such as books, websites or articles. This study as mentioned earlier is a quantitative study which will collect the data through the administration of a structured questionnaire through online mode. There can be other methods as well such as interviews, observation, focus groups etc. (Karpf, 2011) But for this study questionnaire will be the best tool because it will cover a large number of respondents through an online medium, will be cost-efficient and will save time too. Other methods such as interview or focus group study are not possible for the target population of the study.
Qualtrics Survey
This study will be utilizing survey questionnaire as a technique for data collection. A questionnaire is a tool for data collection which includes series of questions in different forms such as open-ended, close-ended, ranking, matrix, descriptive etc. depending on the objective of the study. One of the efficient methods of creating and distributing this tool would be Qualtrics, which is an online based tool for research purposes. The questionnaire which will be used for data collection will be well structured and divided into relevant questions representing the research objectives. The researcher has used open-ended and mostly closed-ended questions to get proper details about their intentions and trends of Nepal as a tourist destination. Variables that have been included for the study are demographic variables, the tourist attraction of Nepal, tourist's purpose of visit, choice of accommodation, a location of stay, types of amenities they expect, the recommendation about the place. It will include a proper mix of questions to get reliable answers. It is systematically made so that the respondents could understand it properly and give authentic responses. The research objectives depend on the method of data collection itself (BRACE, 2018).
A sample is some person or an object which can be a source of data needed for the research. The population can be defined as all such persons or objects in total which represent the source of data collection. A sample is selected from the study population. Sampling can be defined as the process of selecting a sample from the population through a particular method. Now, methods of sampling include probability and non-probability sample. Probability sampling can be further divided into sub-methods such as stratified, multistage, simple random sampling etc. Non-probability sampling is driven by the personal desire to select a sample. It involves convenience, purposive sampling etc. (Jones, 2014) This study would select probability sampling for the data collection purpose. Here, the population of the study will be those people with age group of more than 20 years, who visit the travel sites online such as and and search hotels, flights or holiday packages for the place Nepal. The researcher will collaborate with these travel websites for this study, and they will be asked to flash the questionnaire to the defined sampling frame as they select any facility to Nepal. A total of 50 respondents would be included. The time frame of few weeks will have to be given for the data collection till such potential tourists are detected for the study.
Data Analysis
This study is a quantitative one which will include data collection through a questionnaire which can be presented in the form of statistics and tables. Codes will be given to the responses; frequency analysis will be applied for the same and tabulation will be formed to represent the data for interpretation. Quantitative analysis can be univariate, bivariate or multivariate analysis. Univariate involves analyzing a single variable of study at one point in time; bivariate involves studying two or more variables or their relationships and multivariate analysis studies three or more variables at a time. This study will be a univariate study as it tends to analyse one variable at a time (Rawbone, 2015). The data collected for variables will be then statistically tested to identify the trends of tourism in Nepal.
Ethical Considerations
The researcher will take into consideration all the ethical issues starting from research design till distribution of the research reports. The data will be collected without any personal prejudice of the researcher. The samples will be selected through online medium only without any bias. The respondents will be asked for the permission before giving the questionnaire to complete. Information about the study will be distributed to the population of study for better responses (Jennings, 2010). They should not be forced to participate in the survey. If all agree to respond, only then it would move ahead. Otherwise an option of skip the survey would be given to them. The data will be analyzed based on the research objectives only. Questions relevant to the study will be included in the survey. No questions of personal nature will be included in the survey.
Arai, T. and Goto, M. (2017). A Survey on Present Tourism in Nepal and Its Ripple Effects on Other Industries. Environment and Ecology Research, 5(7), pp.467-475.
Choy, L. (2014). The Strengths and Weaknesses of Research Methodology: Comparison and Complimentary between Qualitative and Quantitative Approaches. IOSR Journal of Humanities and Social Science, 19(4), pp.99-104.
Jennings, S. (2010). Two Models of Social Science Research Ethics Review. Research Ethics, 6(3), pp.86-90.
Jones, M. (2014). Practice Research Collaboration in Social Work. Research on Social Work Practice, 25(6), pp.688-696.
Karpf, D. (2011). Social Science Research Methods in Internet Time. SSRN Electronic Journal, 4(2).
Pratap, S. (2014). Research methods for leisure and tourism. New Delhi: Anmol Publications.
Rawbone, R. (2015). Doing a Successful Research Project—Using Qualitative or Quantitative Methods:. Occupational Medicine, 65(2), pp.169.2-170.
Richards, G. (2010). Cultural tourism research methods. Wallingford: CAB International.
Taylor, S., DeVault, M. and Bogdan, R. (2015). Introduction to qualitative research methods, 4th ed.. Hoboken, N.J.: Wiley.

Qualtrics survey
Start of Block: Default Question Block
Q1 Click to write the question text
    Family status
Q2 What is your purpose to visit Nepal
Explore new location
others ________________________________________________
Q3 When do you plan to visit Nepal?
Q4 Which kind of accommodation you prefer to stay?
Vacation rentals
other ________________________________________________
Q5 Which location would you prefer to stay in Nepal?
Near main market
Near tourist sights
Away from the hustle of the city
others ________________________________________________
Q6 Please mention the factors that attract you to visit Nepal?
Q7 Has any of your near ones ever visited Nepal? If yes, what was their feedback on the destination?
Q8 What amenities you would like to have in a resort in Nepal?
Swimming pool
Spa and health center
Sports and adventure
Play zone for kids
Others ________________________________________________
End of Block: Default Question Block

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