UWL PowerPoint Guidelines
Global Marketing and Digital Business
Assessment 1 Guidance
1
Global Marketing and Digital Business
1
Ca
y out an analysis of a global marketing and online business practises of an organisation of your choice.
 Criteria:
The organisation must have its operations spread internationally
The organisation must have an online presence (online business, social media etc.)
The organisation must belong to one of the following categories/industries; a) Retail, b) Consumer electronics, c) Fintech, d) Supermarket, e) Real Estate, f) Any other choice as agreed by your tuto
Assessment 1: Analysis Report (40% weighting)
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Global Marketing and Digital Business
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Word count: 2,500 words
Format: Report layout
Evidence: Use of appendices
Submission: Online via Blackboard
Submission date: TBA
Time: TBA
Assessment 1 Deadline
3
Global Marketing and Digital Business
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Assessment Criteria
4
Global Marketing and Digital Business
Introduction 10%
Organisational Profile and Industry Analysis 15%
Situation Analysis 15%
Level of Analysis and Synthesis 20%
Online Activities and Recommendations 20%
Use of Literature showing Knowledge and Understanding including Referencing 10%
Presentation 10%
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Format of Report
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Global Marketing and Digital Business
Introduction
Aim of the plan and key areas to be addressed including models and theories used
Organisational Profile and Industry Analysis
Background of the organisation
Porter’s Five Forces analysis
Situational Analysis (External and Internal)
PESTLE
SWOT
5
Format of Report
6
Global Marketing and Digital Business
Models and theories
Select appropriate internationalization theory
Cultural factors
Standardised or adapted strategy
Home nation’s competitive advantage (Porter’s Diamond)
Marketing activities
Segmenting, Targeting and Positioning
Branding
Consumer trends
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Format of Report
7
Global Marketing and Digital Business
Online activities
Effectiveness of online presence
Recommendation
Suggest areas for improvement
Conclusion
Summary of the key points discussed in the report
7
Global marketing assignment
 don't see any issue the company amazon with your A1. But it will be challenging for you to select a new host country in your A2 for Amazon as it is a highlighted globalized company.so I think there will be a issue ryt.
I have attached assignment 2 as well for your reference.
My suggestion is to go with spar supermarket.
1. Situational Analysis (External and Internal)
· PESTLE –use the host country as well
· SWOT –use the home country and host country both
2. Models and theories
· Select the appropriate internationalization theory
Use one of this model to explain -Uppsala modal, TCA model, metro model(just see whts suits for this company )
· Cultural factors
XXXXXXXXXXGo to the link below link -Country comparison tool (hofstede-insights.com)
XXXXXXXXXXAnd select home country and one host country to compare plz show the diagram and explain
· Standardised or adapted strategy
Give atlz one example how they have adjust and stadardizse
XXXXXXXXXXEg –if we take mc donals they have adjusted to sri Lankan way maharaja burger like wise plz give good example.
· Home nation’s competitive advantage (Porter’s Diamond)
Main point is to reduce the word count atlz up to 2600(this is must)