Word count: 2000 Due date: 48 hours from now

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Assignment Title
Student Name
Course Name
Instructor Name
Date
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Table of Contents
Introduction ..................................................................................................................................... 3
Analysis on Director’s Statement ................................................................................................... 3
Group Managing Director ............................................................................................................... 3
Finance Director.......................................................................................................................... 4
Marketing Director...................................................................................................................... 4
Operations Director ..................................................................................................................... 5
Budgetting Style.............................................................................................................................. 5
Participative Style ....................................................................................................................... 6
Advantages of Participative Style ........................................................................................... 6
Disadvantage of Participative Style ........................................................................................ 6
Authoritative Style ...................................................................................................................... 7
Advantage of Authoritative Style ........................................................................................... 7
Disadvantage Of Authoritative Style ...................................................................................... 7
Pricing Strategy ............................................................................................................................... 8
Conclusion ...................................................................................................................................... 9
Reference ...................................................................................................................................... 10
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Introduction
A company makes luxury yachts, design, voyage and sell them to their customers. They
are facing a tough time as the marketing department always provides bullish budget and gets a
higher allocation of the cash. There is a new player entered the market that is creating more
trouble for the company and affecting their financials in an adverse manner. In this paper, there
is a discussion about the analysis about the various statement of director;s, suitable budgeting
and the suitable pricing strategy in detail.
Analysis on Director’s Statement
Analysis of director’s statement is essential to form a suitable strategy that will enable the
usiness to sustain in the market. In this section, there is a detailed discussion about every
director's statement.
Group Managing Director
Group Managing Director’s statement was to make use of online social media to
advertise the business to attract more customers. From the statement of the Group Managing
Director, it is clear that the target the mid-segment. The statement is co
ect, and it is essential
for the business to be a going concern because with the growth in the access to social media it is
the best cheapest manner to reach more customers.
Most of the organization is making the best use of social media and other online sources
to market their product and to have direct contact with the customers (DeMers, 2014). It will
enable the organization to have direct contact with the customers and to know their taste and
preference that will allow them in making the efficient and suitable design of matches. It will
provide a better opportunity to reduce the amount of inventory in stock and increase the sales
evenue of the organization.
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Finance Director
From the financial information, it is clear that expected revenue of the company is lower
and the profit-generating capacity of the organization is expected to decrease. The actual sales
and variable expenses are higher, and the actual profit was £26,614,000 lower when compared to
the budgeted income £38,019,000. The actual number of yachts sold is very less when compared
to the estimated sales, and the actual cash balance is lower at £100,523,000 when compared to
udgeted cash balance of £172,728,000. The statement clearly indicates and portraits the actual
situation of the organization.
Based on the given statement the future budgeting should be more appropriate so that the
organization can make a better strategic decision. It guides the management to form a better
strategy to meet the growing demands of the market and customers (APICS, 2012).The...