Week 1 - Assignment AmazonFresh Read the article: AmazonFresh is...

Question

Week 1 - Assignment

AmazonFresh

Read the article: AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination(Links to an external site.)Links to an external site..

Amazon has created three elements with how they are approaching the consumer market: fulfillment centers, Amazon Prime, and AmazonFresh. Analyze how Amazon has captured its consumer’s desire for not only less expensive prices, but faster delivery, and how it has created programs that will satisfy these consumer demands. Determine if Amazon will succeed in its quest for same-day delivery, and justify your response.

The paper

Must be minimum of three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center(Links to an external site.)Links to an external site..
Must include a separate title page with the following:

Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted

You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center

Soumi · Accepted Answer

Running Head: WEEK 1 – ASSIGNMENT— AMAZONFRESH	1
WEEK 1 – ASSIGNMENT— AMAZONFRESH 	2
Marketing Management
Week 1 – Assignment— AmazonFresh
Student’s Name: ___________________
Course Name and Number: ___________________
Instructor’s Name: ___________________
Date Submitted: ________________________
Table of Contents
Amazon’s Role in Capturing Customer’s Demands for Faster Delivery and Programs to satisfy it	3
Analyzing is Amazon will succeed in Achieving Same-Day Delivery, with Justifications910	4
References	6
Amazon’s Role in Capturing Customer’s Demands for Faster Delivery and Programs to satisfy it
Amazon has been known for its vast range of products as its logo depicts it being able to deliver anything from “A to Z” and for its fast delivery services. However, with the added speed in human life, advancements in the technology field and growing competition in the market, Amazon is striving hard every day to improve itself in every way possible. As supported by Visser, Nemoto and Browne (2014), the customer demands are changing abruptly in the present time. They are not only wanting every product they can think of, to buy them online, but also to achieve the benefit of faster delivery. 
As argued by Turban et al. (2017), it might be so because the customers are increasingly showing interest towards products now a days that are not only for their buyer satisfaction, but also for their daily use. For example, they are purchasing everyday use goods such as dog food and detergent powder online, which they used to shop from the local stores before. Hence, it has been evaluated that for the delivery of such daily use items, one cannot wait for more number of days. This is why Amazon is coming up with facilities such as Fulfillment Centers by Amazon (FBA),

Week 1 - Assignment AmazonFresh Read the article: AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination(Links to an external site.)Links to an external site.. Amazon has created three...

Week 1 - Assignment

AmazonFresh

Solution

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment