View the video 10 Ridiculous Mistakes Made By International Brands at the link below:
https://youtu.be/wQ3pXp8PCRI
It’s a big world out there and many of America’s biggest brands are eager to get their brands into the complete global market. But what works on the average American consumer doesn’t always translate well in other countries, and a combination of naïveté, arrogance, and lack of understanding the market have often led to some rather disappointing ventures in the far reaches of the world.
Choose one of the following companies that has struggled to enter various global markets:
Best Buy – Struggled entering Europe, China and Turkey
Groupon – Made missteps in entering the Chinese market
McDonalds – Struggled to create a strong presence in the Caribbean
Starbucks – Could not break into the Australian coffee market
WalMart – Difficulty connecting to the South Korean market
Submit 2 paragraphs in which you reflect upon your understanding of what the company could have done differently to be successful in the specific market.
Use the APA 7th edition style andcite sources you will use in the research