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verview: For this task, you will analyze the financial health of two competitors in the same industry based on their ratios, using the provided Excel spreadsheet template. Then, you will complete your...

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verview: For this task, you will analyze the financial health of two competitors in the same industry based on their ratios, using the provided Excel spreadsheet template. Then, you will complete your analysis by writing a short synopsis of your findings in the space below the analysis.
Prompt: Follow the steps below to analyze the financial health of two competitors. Use the Module Two Activity Template to complete this task.
Select two companies operating in the same industry (for example, Macy’s and Dillard’s). The companies have to be in the same business for the ratios to be
valuable to your analysis. Then, complete the template, providing the following:
·  Ratio Research: Use the template to analyze the selected ratios (profitability, financial strength, valuation, management effectiveness, dividends, and efficiency) for both of the competitors. To complete this part, you can reference the Morningstar website in the Module Two resources to obtain the ratios. You can also use the SEC EDGAR Company Filings resource from Module One to obtain the ratio from annual reports. Please note: The ratios have to be from the same time period (the same year for both competitors). For training on how to use Excel, visit the Hoonuit training site or search YouTube to find appropriate Excel training videos.
·  Industry Ratios: To analyze ratios for the companies, you also need to obtain the ratios for the industry that the competitors operate in. Industry values for the ratios can be found in the Shapiro Li
ary’s Mergent Online Database, which offers in-depth public and private company profiles, financial information, and industry overviews with financial ratios suitable for company performance comparisons. If no ratio values are available for your sub- industry or industry sector, put the five-year averages for both companies in the industry column and use these figures for the industry comparison of your ratio analysis. For additional support, be sure to review the resources provided for Mergent Online within the Module Two Reading and Resources area.
·  Ratio Analysis: Compare the two companies based on their ratios. Use the last column in the template to write in detail how each company is doing based on the ratios. Compare the company ratios to the industry and each other.
·  Summary: This short write-up should be done directly in your Excel spreadsheet.
o Whatisaratioanalysis?Brieflyexplaininaboutoneparagraph.Pleasequoteyou
esource. o Refe
ingtotheratioanalysis,inwhichcompanywouldyoubewillingtoinvestandwhy?
Note: This is a theoretical exercise. You should not be investing according to this analysis.
Answered Same Day Dec 27, 2021

Solution

Khushboo answered on Dec 28 2021
150 Votes
RATIO ANALYSIS
     RATIO ANALYSIS
    Note: Please change the column names based on your industry and your selected companies.
    RATIOS        Apple Inc    Microsoft Corporation    ANALYSIS
    Profitability Ratios (%)
    Gross Margin     72.10%    38.20%    67.80%    Microsoft has performed well in terms of gross margin as compared to Apple Inc but it is almost equal to industry.
    EBITD Margin     27.82%    28.17%    45.98%    Microsoft has performed well in terms of EBITD margin as compared to Apple Inc and industry.
    Operating Margin     23.33%    24.10%    37.00%    Microsoft has performed well in terms of Operating margin as compared to Apple Inc and industry.
    Pretax Margin     23.56%    24.44%    37.08%    Microsoft has performed well in terms of Pretax margin as compared to Apple Inc and industry.
    Effective Tax Rate     15.47%    14.43%    16.51%    The effective tax rate is almost similar for all three categories.
    Financial Strength
    Quick Ratio    1.41    1.22    2.33    The liquidity position of Apple is lower than industry and Microsoft but it is above 1:1.
    Cu
ent Ratio     2.02    1.36    2.52    The cu
ent ratio of Microsoft is better than industry and Apple Inc.
    LT Debt to Equity     0.64    1.51    0.57    Apple Inc. is having higher debt as compared to Microsoft and industry which is not a positive indicator.
    Total Debt to Equity     0.68    4.95    2.55    Apple Inc. is having higher overall outside liabilities as compared to Microsoft and industry which is not a positive indicator.
    Interest Coverage     25.07    22.74    20.44    The interest coverage of both companies are lower than industry average but Apple is higher than Microsoft.
    Valuation Ratios
    P/E Ratio     46.59    40.2    35.97    Both companies are lower P/E ratio as compared to market.
    Price to Sales (P/S)    9.2    8.4    11.6    Microsoft is performing well in terms of price to sales as compared to industry and Apple Inc.
    Price to Book...
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