verview: For this milestone, due in Module Four, you will prepare a PowerPoint presentation...

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verview: For this milestone, due in Module Four, you will prepare a PowerPoint presentation summarizing the consumer buying processes you have so far researched in order to market the consumer product you are proposing for your final project.Prompt: First, review Chapter 9 in your text as well as the article Stages of the Consumer Buying Process and the video 7 Tips for Good Survey Questions. Next, prepare a presentation that lists and briefly explains each stage of the consumer buying process. Define the marketing strategy used within each stage of the process regarding your chosen market segment. Finally, identify which specific stages of the process will be most effective for your consumer segment.Specifically, the following critical elements must be addressed:III. Consumer Buying ProcessA. Define the stages of the consumer buying process.B. Analyze a marketing strategy that can be used for each stage of the consumer buying process in regard to your chosen market segment.C. Determine the specific stages of the consumer buying process for which your marketing strategies can be most effective for your consumersegment.Using the speaker notes, provide any additional details of importance regarding the bullet points you listed on each slide to further explain the information. Instructor feedback on this milestone should be incorporated into your next milestones and into the final project.RubricGuidelines for Submission: Milestone Two should be a minimum 3-slide PowerPoint presentation with audio or speaker notes included. Citations should beprovided in APA format as needed.For help with PowerPoint and preparing your slideshow, visit the training resources located in the Module Resources section of this course.Please note that the grading rubric for this milestone submission is not identical to that of the final project. The Final Project Rubric will include an additional “Exemplary” category that provides guidance for how you can go above and beyond “Proficient” in your final submission.

Tanmoy · Accepted Answer

PowerPoint Presentation
NIKE’S CONSUMER BUYING PROCESS
Presented By: Mekel Zapico
Stages of Consumer Buying Process
Problem Recognition
Information Search
Evaluation of Alternatives
Purchase Decision
Purchase
Post-Purchase Evaluation
Problem Recognition: Advertisement of a new Nike Shoe with spring technology on television advertisement. Hence, it is external and internal stimuli which the customers to think of the purchasing probabilities. The shoe may be used for running, playing soccer and basketball (Nike, 2022). 
Information Search: I will search details of the Nike Air shoe from the Nike website with respect to the price, size availability and the varied colours. Further, information may be acquired from sports magazines, by visiting Nike Stores directly and by inquiry from friends. 
Evaluation of Alternatives: I will then compare the Nike Air shoe with the latest shoes available with other companies such as Adidas, Puma and Reebok. I will inquire about the price, design and the quality of the shoes in different companies. 
Purchase Decision: The purchase decision of buying the shoes will be initiated after surveying the various alternative factors available with the shoes. Since Nike is a unique brand and the price along with the quality of the shoe is of high standards, I will choose Nike Air shoes.
Purchase: At this stage I will decide from where to buy the Nike Air shoes, when it will be bought and finally whether I have sufficient money to purchase the Nike Air shoes or not.

verview: For this milestone, due in Module Four, you will prepare a PowerPoint presentation summarizing the consumer buying processes you have so far researched in order to market the consumer product...

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