Using Uber as the company and carry out the following analysis and evaluate the company for how they...

Question

Using Uber as the company and carry out the following analysis and evaluate the company for how they have performed in that area and/or identify issues that may impact on the company and how they have/might address those issues.

1. Identify and evaluate the relevant issues in the various environments for the company. (mirco and macro marketing environment)

Jose · Accepted Answer

Management
Marketing Management
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1.0 Introduction
International business organizations are facing different internal and external problems. As per the report of Business Insider (2016) in order for managing the issues the companies have to develop productive strategies and plan. In this paper, we are analysing the various issues that affect the performance of the company Uber. We are also analysing different micro and macro environmental factors that influence the operations of the company.
2.0 Body
2.1 Micro Environment Factors 
· Customers taste and preferences
Changes in customer taste and preferences directly affect the performance and operations of the company. We know the fact that customers are searching for getting best quality services at less cost. 
· Competitors
The company is facing tough competition from the national and international players. The major competitors of Uber include Ola, Lyft and GoJek (Sun et al 2018,591). 
· Employees
We know the fact that in order for managing the operations the company required the support of employees. Most of the employees are not satisfied with the services provided by the company.

Using Uber as the company and carry out the following analysis and evaluate the company for how they have performed in that area and/or identify issues that may impact on the company and how they...

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