Using one or more of the activities you have undertaken over the past 3 weeks to inform your paper,...

Question

Using one or more of the activities you have undertaken over the past 3 weeks to inform your paper, address the following topics in a short brief.

1. In what ways has your view of marketing changed/not changed as a result of what you have learned since the beginning of the semester?

2. Why is/isn’t marketing important to an organisation?

In addressing these items you need to support your comments with appropriate references and examples.

Azra S · Accepted Answer

1. In what ways has your view of marketing changed/not changed as a result of what you have learned since the beginning of the semester?
Marketing can be defined as the process of introducing and publicizing a product or service to the potential customer. Marketing helps a company reach some of its most important objectives. These can be summarized in two words, profit and goodwill. 
Marketing primarily helps in promoting the products of a company and increasing its sales. Increase in sales leads to an increase in profits, which is the end goal for any organization. Marketing not only promotes existing products but also introduces new products to customers. Producing excellent goods and products is important but without marketing these products may never reach the customers.
Since marketing acts as the face of the company before the public, marketing endeavors can bring about popularity as well as brand loyalty. Using techniques such as participation in community events,

Using one or more of the activities you have undertaken over the past 3 weeks to inform your paper, address the following topics in a short brief. 1. In what ways has your view of marketing...

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