Unit name: Logistics management Answer Rules: Your answer script should be minimum 2400 words in...

Question

Unit name: Logistics management

Answer Rules:

Your answer script should be minimum 2400 words in total.

(Approximately write 900 words for question 1, 600 words for ques 2. And again 900 words for question 3.)

Minimum 15 References in Harvard style. MUST be provided in-text and in a reference list at the last page.

Please also include a Table of Contents.

NO need to include an abstract, introduction or conclusion.

Question 1

Suppose you are the manager of an express company of your preference. Analyze how you can better satisfy your customers by using the GAP model. Provide relevant examples to support your analysis.

[900 words]

Question 2

The manager of an Australian third-party transport company is planning to expand its business by entering overseas markets. Discuss how this change will increase the operational complexity for the company. Provide relevant examples to support your discussion.

[600 words]

Question 3

Choose a laptop retailer of your preference. Use relevant examples to explain how safety stock can guard against uncertainty in customer demand and disruption in supply delivery.

[900 words]

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Anju Lata · Accepted Answer

Logistics Management     3
Question 1 
Suppose you are the manager of an express company of your preference. Analyze how you can better satisfy your customers by using the GAP model. Provide relevant examples to support your analysis.
Delivering quality services in logistics not only includes the actual product but also the customer services. Considering my role as a Manager at Aurizon, a freight service provider in Australia, I agree that it is necessary for the express companies to show that our actions are focused on customers. Scholars indicate that it is not the customer who depends on the company, but the performance of the company relies on its existing customers (Meidute-Kavaliauskiene et al., 2014).  
Aurizon uses strategic model tools (such as Porter’s Five Forces and PESTLE analysis) to ensure that they are aware of the external environment (ERM Foundation, 2019). The changing regulations and laws also affect the business. Guerguis (2018) identified that the companies need to focus on customer satisfaction as a key element to improve long term profitability and promote recurrent business relationships.
We would try to close the service gaps to meet the expectations of the customers.We need to understand the expectations of the expectations of the customers. Aurizon Company uses consumer grouping and market segmentation to understand its customers. How we utilize the GAP model to fix the issues, are described below.
Gaps
Identifying the six gaps in the delivery process (namely knowledge, Standards, Performance, Communications, Perception and Satisfaction) may help to improve the customer satisfaction (Ghoumrassi&Tigu, 2017). At Aurizon, we train our staff to be able to understand what are the needs and expectations of our customers from our company.According to model of customer service quality, poorly designed services reduce the customer satisfaction (Howard, 2017). To address the gender pay gap and diversity inclusion,

Unit name: Logistics management Answer Rules: Your answer script should be minimum 2400 words in total . (Approximately write 900 words for question 1, 600 words for ques 2. And again 900 words for...

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