ule Five Blog: Top Dog Versus UnderdogFirst, read Chapters 3 and 15 in your text and watch the...

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ule Five Blog: Top Dog Versus UnderdogFirst, read Chapters 3 and 15 in your text and watch the following videos:What Is Demography?Jamie Gutfreund: Realism and Idealism: Understanding Gen Z (Future of Storytelling 2015) Top 10 Business RivalriesNext, address the following in your blog post: What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog? How can the underdog improve its strategy so that it can gain more market share and surpass the top dog? Provide three recommendations. Why do you believe consumers prefer the top dog over the underdog? Which do you prefer, and why?In your post, be sure to consider how branding, positioning, and other external factors such as visual elements influence consumer preferences for the top dog versus the underdog

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Marketing Management		4
MARKETING MANAGEMENT
Table of Contents
Analysis	3
References	4
Analysis
Demography is the study of the population of a nation with respect to the size, migration, temporal transformation, migration and ageing. Demography covers the evaluation of the whole society or a group based on their level of education, religion, nationality and the ethnicity. It is an area of sociology and there are several autonomous demographic sections in democracy. It is formal democracy which is restricted with the measurement of the population, social democracy is concerned with the analysis of economic, social, biological and cultural progressions which impacts the population (YouTube, 2016).
According to the video of Jamie Gutfreund, it was stated that the children currently may not be the target customers but its how they use the byproducts, their influence over these products defines they pattern in which we all behave in the future. The Generation Z is planning to be healthy, they want to enhance their career and become successful in their lives. The kids of this generation are connected globally with other kids with similar thoughts online. This generation believes in reality and does not believe in polished or scripted situations.

ule Five Blog: Top Dog Versus UnderdogFirst, read Chapters 3 and 15 in your text and watch the following videos:What Is Demography?Jamie Gutfreund: Realism and Idealism: Understanding Gen Z (Future of...

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