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Tutorial question 2 Question 7.3. a) H&H Pizza is a small pizza shop operated by Mr Peter. H&H Pizza is surrounded by a couple of colleges in a market. What strategies should Peter use to strengthen...

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Tutorial question 2
Question 7.3. a) H&H Pizza is a small pizza shop operated by Mr Peter. H&H Pizza is su
ounded by a couple of colleges in a market. What strategies should Peter use to strengthen his business model? b) HARDA Limited is a manufacturer of a detergent. The company is looking to launch its new detergents in an established market. What strategies should HARDA use to strengthen his business model?
Question 8.3. H&H is a small company where you are working as a manager. H&H holds a leading position in an em
yonic market. With a lowest cost structure, your company has a sixty per cent share of the market. Further, H&H has the most reliable and highest-valued products. Due to these reasons, your boss believes that the company’s future is ensured. You are required to write a memo to your boss outlining why the assumptions posed might be inco
Question 9.3. What kind of companies stand to gain the most from entering into strategic alliances with potential competitors? Why?
Question 10.2. Under what conditions might horizontal integration be inconsistent with the goal of maximizing profitability?
Question 10.3 a) What is the difference between a company’s internal value chain and the industry value chain? What is the relationship between vertical integration and the industry value chain? b) What value creation activities should a company outsource to independent suppliers? What are the risks involved in outsourcing these activities?


Assessment Details and Submission Guidelines
Trimester T1 2020
Unit Code HC3141
Unit Title International Strategic Management
Assessment Type Individual Assignment
This is strictly required to be your own original work. Plagiarism will be penalised.
Students are required to apply the theories and knowledge derived from the unit
materials, demonstrate critical analysis, and provide a considered and
comprehensive evaluation. Students must use co
ect in-text citation conventions.
Assessment Title Tutorial Question Assignment 2
Purpose of
the assessment
and linkage to
A student is required to answer five questions come from the Pre-Recorded
Tutorial Questions every week from week 7 to week 10
The following Unit Learning Outcomes applies to this assessment:
- appraise theoretical and practical knowledge of management in an
international context,
- analyse management problems using the strategy tools, e.g. Porter’s 5
Forces, SWOT,
- demonstrate the capacity to diagnose organisational challenges and
opportunities, and to
- demonstrate research skills, showing initiative in consulting the academic
literature and preparing strategic company report.
Weight 25%
Total Marks 50 Marks
Word limit No more than 300 Words/each question
Page 2 of 2
Due Date Week 11 - Friday 11:59 PM (Midnight)
[Late submission penalties accrue at the rate of -5% per day]
• All work must be submitted on Blackboard by the due date along with a
completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and
2 cm margins on all four sides of your page with appropriate section headings
and page numbers.
• Reference sources must be cited in the text of the report and listed
appropriately at the end in a reference list, all using Harvard referencing style.
Assignment Specifications
This assignment is designed to assess your level of knowledge of the key topics covered in this unit.
Answer All FIVE (5) of the following questions. The questions come from the Pre-Recorded Tutorial
Questions from week 7 to week 10.
Week 7: Question Number XXXXXXXXXXmarks)
Week 8: Question Number XXXXXXXXXXMarks)
Week 9: Question Number XXXXXXXXXXMarks)
Week 10: Question Number XXXXXXXXXXMarks)
Week 10: Question Number XXXXXXXXXXMarks)
Note. On the Tutorial Material section of Blackboard, you will find weekly folders. Each week folder
has Pre-Recorded Tutorial Questions and Interactive Tutorial Questions. Please make sure that you
are using Pre-Recorded Questions for this assignment.
Answered Same Day Jun 05, 2021 HC3141


Sudipta answered on Jun 06 2021
131 Votes
Table of Contents
Question 7.3    3
Question 8.3    3
Question 9.3    5
Question 10.2    5
Question 10.3    6
References    8
Question 7.3
a) As per the given scenario, it can be determined that H&H is a small pizza shop located in a place which is su
ounded by a couple of colleges. In such a situation, the company should opt the following business strategy in order to strengthen the business model.
Pricing strategy: As the company is located in an area which is su
ounded by colleges, therefore, there must be other pizza shops. In such a situation, the company must use a competitive pricing strategy so that customers prefer H&H over any other pizza shops.
Product strategy: Product differentiation strategy must be used by the company in order to maintain uniqueness of the Pizza shop.
Promotional strategy: As the shop is located near colleges, therefore, the shop owner must introduce specific offers for college goers. Buy one get one, 50% discount could be considered as a good promotional strategy for the business.
Growth strategy: The store can expand its product line by introducing other fast food like Hotdog, Burger, French fries this could attract customers who don't like pizza as well.
) HARDA limited is a detergent manufacturer planning to expand its business by introducing new detergent in an existing market. In such a situation, the company should promote its product through the maximum possible promotional medium so that information could reach the maximum possible employees. At the same time, they must opt for a price penetration strategy and keep the initial offering very low. At the same time, it will be very helpful for the company if they are able to endorse their product with a cele
ity or good personality of the country. These strategies will help the company to grab customers despite having huge competition in an existing market.
Question 8.3
To: H&H head
From: Manage
Subject: Inco
ect assumption about company’s future
Purpose of this memo is to point out certain areas of H&H which will not ensure the company's profitability in the long run. A SWOT analysis has been conducted to identify potential issues.
    · Quality products
· Huge market share
· High customer satisfaction rate
    · Lack of innovation
· Lack of funding
    · Expand into different markets by introducing new products
    · Competition from competitors
· No financial backup from external bodies
· Subjective buying behaviour from customers
Table 1: SWOT
As per the above SWOT analysis it can be determined that despite having 60% market share the company is cu
ently dealing with two weaknesses and three threats. While talking about the weaknesses it can be found that despite having high quality products the company’s product line is very na
ow. If an organisation does not work on introducing a new product then they might lose its market share in coming times. At the same time, as the company is quite new in the market and cu
ently at em
yonic phase therefore, getting funding from external bodies like...

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