Topic for presentation (Powerpoint 10-15 slides) Banyan Trees (Singapore – Luxury Boutique Hotels) ...

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Topic for presentation (Powerpoint 10-15 slides) Banyan Trees (Singapore – Luxury Boutique Hotels) Presentation should be country specific so we will go for Banyan tree Thailand - History and...

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Topic for presentation (Powerpoint 10-15 slides)

Banyan Trees (Singapore – Luxury Boutique Hotels)

Presentation should be country specific so we will go for Banyan tree Thailand

- History and background of the company

- Brand values

Topic should include Promotion strategies of Banyan tree Thailand

Presentation should include lots of company related examples and may be one short video related to any topic below. (theories and practical both required) best and attractive pictures to be used with citation

- Integrated marketing communications (online and offline communication channels to deliver a clear, consistent and compelling message about the organisation and its products)

- Advertising and public relations

- Personal selling

- Sales Promotion

- Direct, online, social media and mobile marketing

- Recommendations for advertising and PR

- Recommendations for personal selling, sales promotion, digital marketing and an integrated approach

All details to be cited and referenced as per APA format

Answered Same Day Nov 04, 2020

Shanaaya · Accepted Answer

Slide 1
Banyan Trees (Singapore – Luxury Boutique Hotels)
Student Name
Introduction
Banyan Tree Holdings Limited has been heavily advertised in relation to the international hospitality brand which manages along with the key development in relation to the resorts, hotels, and spas which covers the large part of the Asia, America, Africa and the Middle East. The company has been emerging and also known a strong brand which has established itself since the year of 1994. today it is known to exclusively been labeled as a strong chain brand which as of the 2014 year has evolved with the 36 resorts and hotels Ailawadi, 2017). During 2015 it is also seen how the company has established itself with the one addition which existed with Morocco along with more two China. So far it has also been evolving with the list of the 70 spas, 77 retail galleries, along with the vast properties in the  3 championship golf courses within the penetration into the 28 countries has also been evolving that has emerged last 20 years after it began its operation as a Banyan Tree resort which opened in the Phuket. the hotel was founded by the when founder Ho Kwon Ping and his wife Claire Chiang and operates with the 3 brands. It has a villa concept, along with the establishment of the pool villas and the tropical garden spa Angsana, that focuses on the range of recreational activities along with the creation and support to the families and friends, which is part of the Cassia, a holiday apartment. This was again one of the unique ideas that originated with the first property which established in the year 2017 (Ashley, 2015).
2
Banyan tree Thailand
 
The hotel Banyan Tree came with a major plot of land which started to operate after a brief holiday in Bang Tao Bay (Batra 2016). this is part of the western coast of Phuket which is located in the Andaman Sea, and also one of the ideal location for a resort. It was initially bought as a bare land and after which it was step by step consequently started to operate to eliminate the toxic and also to support the vegetation or other related developments. This was also a part of the regeneration programme, which also discovered the reintroducing indigenous plants along with the building 7,

Topic for presentation (Powerpoint 10-15 slides) Banyan Trees (Singapore – Luxury Boutique Hotels) Presentation should be country specific so we will go for Banyan tree Thailand - History and...

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