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this is what our professor need in second part Hi Everyone,</o:p> I just wanted to elaborate on what I said in class.Added here are the subheadings and reference section.As I said try and use...

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this is what our professor need in second part

Hi Everyone,

I just wanted to elaborate on what I said in class.Added here are the subheadings and reference section.As I said try and use screen shots to support the discussion(on macs it is holding downfncommand shift 4 to bring up the crop tool) and use the lecture notes and Pride E-book as a starting point for references.

Assessment 3 presentation format: Report submissionto both links in Assessment 3

NB: No peer report needed.

1. Title Page

2. Table of Contents

3. Introduction and only brief company background (could cut and paste from other assignment)

4. Target Market Analysis

i. Segmentation analysis

ii. Targeting strategy

5. Positioning

6. Marketing Mix

i. Product mix strategy:

(a) The three levels of product.

b) Product Classification

c) Product Mix

ii. Pricing strategy: apply relevant theories from Module 4, Week 7 to explain pricing strategies adopted by the company

iii. Placement:

(a) Marketing/distribution channel strategy

(b) Distribution coverage strategy

iv. Promotion:

(a) Advertising

(b) Personal selling

(c) Sales promotion

(d) Public Relations

(e) Direct Marketing

(f) Digital

v. Extended marketing mix variables: briefly summarise

(a) People

(b) Process

(c) Physical evidence

7. Conclusion

8. References

Answered Same DayNov 21, 2019

Solution

David answered on Dec 27 2019
57 Votes
DC Comics Marketing
DC Comics Marketing
DC Comics Marketing
Assessment 3
                        Report
DC Comics marketing
Yadwinder Singh Randhawa
00189949T
APM College of Business and Communication 
To
ens University
Australia
2. Table of Contents
1. Introduction and Company Background                    3
2. Target Market Analysis                            4
3. Positioning                                    4
4. Marketing Mix                                    5
5. Conclusion                                    12
6. References                                    13
3. Introduction and
ief company background
DC Comics is the American Comic book group that has made a name for itself as one of the best comic books names in the industry. Being the subsidiary of the DC Entertainment, it is one of the oldest comic book companies that are working in the United States. It publishes material related to some of the most iconic popular culture characters such as Superman, Wonder Woman, Cyborg, and Joker. They are also the publishers of the Batman comics and the related material. As off the marketing reports that were published in 2016, they hold about 70 % share of the total market of comic characters and related material (Blin et al. 2017).
4. Target Market Analysis 
i. Segmentation analysis
In 2012, DC Comics in coordination with Nielson Company conducted a Consumer research study on their re-launch “the New 52”. Mostly the launch attracted most of the traditional long time male readers as well as new readers who are comic book fans. Among the consumers who purchased the comic in survey analysis: 167 were bough through comic book shops, 5336 were bought online, and 626 were bought through digital comic retailers. The survey mostly attracted the enthusiastic fans and lapsed readers. 70% of the surveyed public was avid fan, 25% of in store visitors were lapsed readers and 5% of them were new readers. The comic mostly targeted age group between 13 to 34 years (Pantozzi 2012).
The survey reported that only 2% of the buyers were children below 18 years of age and 93% of the costumers were male.
ii. Targeting strategy
A TV report published by ICv2 in 2012 reported that nowadays DC Comics have most of the content of their new books based on Graphics Violence and sex. The report targeted two books: Redhood and the outlaws #1 and Catwoman #1, which initiated controversy at the time of release. The content is turning to be more adult inclined. The comics are directed for the adults of age 13-34 age group (Pantozzi 2012).
In 2015, DC Comics included characters like “DC Superhero girls” to
eak gender ba
iers, targeting girls of age 6 to 12 years. They enriched the girls super powers with confidence and heroic style outfits which empowers girls to realize their true potential (Radio.com 2015).
The strategy used by the DC Company included entertainment and humor into the content to make their comics more popular. They included themes based on cu
ent topics and political issues as well. It made them highly oriented in decision making (Ponte & Richey, 2014).
5. Positioning 
The company DC comic is highly successful in making American Comics. It has been releasing its comics in paper as well as digital format, in cartoon movies and serials with most prominent presence in market. The only competitor is Marvel Comics (Dixon & Graham, 2017). The two comics are leading
ands in market occupying about 93% of the shares (Dixon & Graham, 2017).
6. Marketing Mix 
i. Product mix strategy:
(a) The three levels of product
· Golden Age: When Superman was discovered. Fox had a copy version of Superman by the name of Wonderman (Phul 2014).
· Silver Age: When Flash was introduced and the comic products like Justice League, and Green Lantern were made (Phul 2014).
· Modern Age: When a game known as Infinite crisis was made, and movies like Superman returns, Batman movies and Justice League came in the market. Later on many new characters, heroic and villains got introduced and the company made into media world making movies from the content of comics (Phul 2014).
(b) Product Classification
DC Entertainment’s business and its products are divided into three main categories:
Movies & TV Series: The Company...
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