MY ASSIGNMENT REQUIREMENT:
BELOW GIVEN BELOW ON POWERPOINT SLIDES IS MY ASSESSMENT 2. THIS IS BASICALLY ABOUT THE TOURISM FUTURES OF 2030 SO, GO THROUGH IT AND MAKE THE REPORT ACCORDING THROUGH THAT:
FOLLOWING GIVEN IS THE RESOURCES GIVEN BY THE LECTURERS:
MEGATREANTS
ABOVE GIVEN ARE THE RESOURCES FOR THE ASSESSMENT PLEASE GO THROUGH AND THE BELOW GIVEN IS THE MUST FOLLOW STRUCTURE:
THT3112 Global Tourism and Hospitality Futures
Tourism/Hospitality Futures Scenario report & Reflective Report
Template
Title page (Report title and your details)
Executive Summary (On one page per se XXXXXXXXXXwords
Introduction XXXXXXXXXXwords
· An overview of the six mega-trends
Body XXXXXXXXXXwords
· Critically analyse the mega-trends in tourism and hospitality industry based on research and theory.
· Examine the specific opportunities and challenges the mega trends may have on tourism-related industries.
· Explain the political, socio-cultural, and economic factors that influence the emerging global tourism markets.
· Identify the key drivers and trends that are influencing/will influence the mega-trends.
Conclusion/s XXXXXXXXXXwords
Recommendations XXXXXXXXXXwords
Formulate and justify key recommendations related to the marketing and management of tourism related industries to ensure Australia will be successful and competitive in the future.
References List (APA System)
CSIRO Mega Trends (4).pdf
Csiro futures
www.csiro.au
Ou
future
world
Global megatrends that will
change the way we live
The 2012 revision
stefan hajkowicz, hannah Cook, anna Littleboy
Citation
Hajkowicz SA, Cook H, Littleboy
A XXXXXXXXXXOur Future World:
Global megatrends that will
change the way we live. The 2012
Revision. CSIRO, Australia.
speCiaL Devotion
The authors devote this research
in particular to the many
people facing vision loss and
degenerative illness. Your future
world is so challenging. But your
mega courage is an inspiration
to everyone. May you teach us
about what matters in this life.
CopyriGht
© 2012 CSIRO To the extent
permitted by law, all rights are
eserved and no part of this
publication covered by copyright
may be reproduced or copied in any
form or by any means except with
the written permission of CSIRO.
important DisCLaime
CSIRO advises that the information
contained in this publication
comprises general statements
ased on scientific research. The
eader is advised and needs to be
aware that such information may
e incomplete or unable to be used
in any specific situation. No reliance
or actions should therefore be
made on that information without
seeking prior expert professional,
scientific and technical advice.
To the extent permitted by law,
CSIRO (including its employees and
consultants) excludes all liability to
any person for any consequences,
including but not limited to all
losses, damages, costs, expenses
and any other compensation,
arising directly or indirectly from
using this publication (in part or
in whole) and any information
or material contained in it.
aCknowLeDGements
The authors would like to express
their sincere gratitude to the
hundreds of people who have
commented on the original 2009
megatrends at conferences,
professional seminars, board room
iefings and community meetings.
Your questions and insights have
helped us build a better product.
We express gratitude to staff
from GPT and the Australian
Sports Commission. Both are
ecent clients of CSIRO futures
and have greatly helped with the
thinking behind this report.
Lastly we would like to thank
the countless CSIRO people who
helped with quality reviews,
ackground research, logistics and
intellectual guidance including
the development group, the
communications team, the
education group, the CSIRO board
and executives, flagship directors,
divisional chiefs, science leaders,
esearch scientists, creative
support services, the designers and
support staff in a variety of roles.
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Global megatrends – the 2012 revision
Background
More from less
Going, going .... gone?
The silk highway
Forever young
Virtually here
Great expectations
Our methods – foresight and strategy
References
contents
1
Global megatrends
The na
ative of the future presented
in this report is constructed from six
interlinked megatrends. A megatrend
is a significant shift in environmental,
economic and social conditions
that will play out over the coming
decades. The indicative time frame
for the analysis is 20 years. The
megatrends are shown below using
an interlinked venn diagram.
1 More from less
The earth has limited supplies
of natural mineral, energy,
water and food resources
essential for human survival
and maintaining lifestyles.
Data are revealing many
of these resources are
eing depleted at often
alarming rates. At the same
time population growth
and economic growth are
placing upward pressure on
demand. The more from less
megatrend explores how
companies, governments and
communities will discover
new ways of ensuring
quality of life for cu
ent and
future generations within
the confines of the natural
world’s limited resources.
Science, technology,
usiness processes,
government policy, lifestyle
patterns and cultural
norms will all play a role.
more from less
forever young
Going, going ...gone?
the silk highway
Great expectations
virtually here
2 Going, going,
... gone?
Many of the world’s natural
habitats, plant species and
animal species are in decline
or at risk of extinction. The
actions taken by human
eings in the coming decades
will set the scene for global
iodiversity over coming
millennia. The going, going
...gone? megatrend explores
the perilous situation of the
world’s ecological habitats
and biodiversity. This
megatrend also captures
the issue of greenhouse
gas emissions and climate
change. Much in the natural
world, that humans value
and depend upon, is at
isk of being lost forever.
However, there is a positive
story and a potentially
ight
future. The megatrend is
purposefully posed as a
question. Whilst the state
of biodiversity is in decline
and the pressure is rising so
too is the human response.
the 2012 revision
2 Our future world
4 Forever young
The ageing population
is an asset. Australia and
many other countries that
make up the Organisation
for Economic Cooperation
and Development (OECD)
have an ageing population.
Elderly citizens provide a
wealth of skills, knowledge,
wisdom and mentorship.
Nevertheless, there are some
challenges associated with
an ageing population and
associated demographic
trends. Two of these
challenges include Australia’s
widening retirement savings
gap and rapidly escalating
healthcare expenditure.
This will change people’s
lifestyles, the services
they demand and the
structure and function
of the labour market.
5 Virtually here
This megatrend explores
what might happen in
a world of increased
connectivity where
individuals, communities,
governments and businesses
are immersed into the virtual
world to a much greater
extent than ever before.
We are increasingly moving
online to connect, to deliver
and access services, to obtain
information and to perform
transactions such as shopping
and working. Online retail
and teleworking in Australia
are forecast to grow rapidly
with impacts on labour
markets, retail models, city
design and transportation
systems. Digital media is
allowing people to form
new connections and
selectively access information
through multiple channels
with subsequent erosion
of trust in traditional
information sources.
The digitally connected
world is virtually here.
3 The silk highway
Coming decades will see
the world economy shift
from west to east and north
to south. Rapid income
growth in Asia and, to a
lesser extent, South America
and Africa will see billions
of people transition out
of poverty and into the
middle income classes. The
powerhouses of the new
world economy are China
and India. This economic
shift will build new export
markets, trade relations,
usiness models and
cultural ties for Australia.
Tourists, funds and ideas
will increasingly flow out
of Asian countries and into
Australia’s economy and
society. We are stepping
into the Asian Century.
6 Great expectations
This is a consumer, societal,
demographic and cultural
megatrend. It explores
the rising demand for
experiences over products
and the rising importance
of social relationships. This
megatrend also captures the
expectation people have for
personalised services that
meet their unique needs and
wants whilst being delivered
en masse. This megatrend
has implications for the
Australian retail sector and
human service delivery
systems of government and
private sector organisations.
People of the future will
have expectations for more
personalised, better and
faster services. They will
seek higher-end experiences
due to income growth
and the oversupply of
mass consumables. Social
elationships will hold
increased importance given
the potential for social media
and digital communication
urnout and the desire for
face-to-face interaction.
Conversely, for the billions of
impoverished people in the
world the expectations are
still for the basic necessities
of life such as water, food,
clothing, shelter and personal
security. Many will have great
expectations, but many will
still have basic expectations.
3
Background
Michael Cameron, GPT Group Chief ( The Australian Newspaper, 18 May 2012)
One of the best ways to anticipate change in
your sector is to spend time outside of it
In 2009 CSIRO started a global foresight project. The aim was to inform internal and
long range investment planning choices. However, the work was serendipitously
eleased to the outside world when a videolink to an overseas consulting firm failed at
a major conference in Melbourne in early 2010. The CSIRO team was asked to step in
and present its own home-grown megatrends. The work received much interest. Due
to the external demand for evidence based strategy and foresight consulting a new
esearch team called CSIRO Futures was launched.
The members of this team have
ackgrounds in economics, geography,
usiness management