1 HEP: HEP: NSW5028/CRICOS Provider Code NSW00246M © Laureate International Universities 2016 Assessment Brief Program Bachelor of Business Subject code HOS302A Subject name Resort and Spa management...

Resort & Spa Management
Name
Class
Subject
Unit Code
Professor’s Name
Date
Contents
Introduction    3
Resort and Spa Management    3
Conclusion    6
References    8
Introduction
Resort and spa industry is a part of the hospitality industry which is a
oader field in the service industry which consists of lodging, transportation, event management, cruise and other fields of the tourism industry. The industry is dependent on two factors for its revenue generation i.e. vacation time and income that is available to dispose of. The hospitality industry is producing multibillion dollars over the world year by year (Lee, 2017). The base dimension on which the hospitality industry is established is customer service. There are mainly three segments of hospitality industry, i.e. food and beverage, accommodation, travel and tourism. Resort and spa industry comes under the tourism and accommodation sectors. This essay describes the cu
ent trends in the resort and spa industry, analyze the statistics of the industry, identify challenges that the industry is facing and future trends that will continue to affect the industry.
Resort and Spa Management
A resort can be defined as a commercially established isolated place where people go to spend their vacations or holidays with family and friends, that provides the customers with their amenities such as food, accommodation, wellness, sports, recreation, shopping and entertainment, on the location. One of the wellness services provided by this generation resorts is Spa services. A spa has been defined by the International Spa Association as a place that is devoted to the well-being of the people through their different professional services which enhances the rejuvenation of mind, spirit and body. In general terms, it offers a variety of services such as massages, steam and sauna, body care, facials etc. for body recreation, relaxation and health management. The statistics of the wellness tourism industry show the increased importance of health and wellbeing amongst people nowadays. About one out of five travellers are booking a wellbeing holiday in 2018 which was one since last ten years. In 2017, the world wellness tourist industry accounted for about 563 billion dollars with 700 million trips a year. Studies reveal that consumers are including health and wellness for their holidays and learn something new to incorporate into their lives. The pharmaceutical industry is just one-third of the wellness industry this year. A small pool and gym in a resort are not enough to sustain in the competition in 2018. Holistic wellness is the mantra for the success right now. Even international airports are establishing spas to consider wellbeing tourism. Considering the cu
ent trends, Hilton introduced in-room facilities like gyms in its chain of hotels, vitamin c infusion showers for wellness etc.
Figure: 1 Statistics on global wellness industry
As every industry has certain success components so do they have certain challenges with every ongoing period. Resort and spa industry also has few challenges that pose a threat to its sustainability. We will discuss three of the major challenges of the industry here. The first challenge is that the industry has to cater to the needs of the Millennials. Millennial can be attributed to the generation Y and generation Z in the age group of 18-34 of this century. It is expected that by the year 2025, 50% of the traveller group would represent millennials. Hence, the resort and spa industry has to take care of the needs, personality and habits of this part of the demographic group, for example, they are a keen traveller, they can adopt technology very quickly, and they need customized services and spontaneity (Bharwani and Butt, 2012). Millenials are the toughest to please. If they are satisfied, they in turn actively help in promoting the business of that resort and spa on social media and through word of mouth. At least 9 percent of...