Marketing background of the chosen company Key information about the industry indicating where the company fits and/or positions itself Pay special attention to sustainable practices – i.e. what have been done to balance economic, environmental, social benefits. Who are the targeted customers/segments? How the company and its products are positioned in the market (against the rivals’ offering)? Useful references: PPT slides for Marketing planning and strategy The company’s website • Industry and company information databases accessible via La Trobe’s library, such as IBIS, Factiva, EBSCO, Company 360 Kotler’s Marketing Management book with chapter(s) relevant to Segmentation, Targeting, Positioning

Marketing background of the chosen company Key information about the industry indicating where the company fits and/or positions itself Pay special attention to sustainable practices – i.e. what have...

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Marketing background of the chosen company

Key information about the industry indicating where the company fits and/or positions itself
Pay special attention to sustainable practices – i.e. what have been done to balance economic, environmental, social benefits.
Who are the targeted customers/segments?
How the company and its products are positioned in the market (against the rivals’ offering)?
Useful references:
- PPT slides for Marketing planning and strategy
- The company’s website • Industry and company information databases accessible via La Trobe’s library, such as IBIS, Factiva, EBSCO, Company 360
- Kotler’s Marketing Management book with chapter(s) relevant to Segmentation, Targeting, Positioning

Answered Same Day Dec 14, 2019 BUS5SMM La Trobe University

David answered on Jul 09 2020

140 Votes

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