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Assessment item 4 Marketing Strategy Presentation Length: 15 slides (approx 10 mins narration) Present – (10mins) Task Marketing is all about being able to communicate your ideas to specific...

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Assessment item 4
Marketing Strategy Presentation
Length: 15 slides (approx 10 mins na
ation)
Present – (10mins)
Task
Marketing is all about being able to communicate your ideas to specific audiences. The purpose of Assessment Three is to help you develop your presentation skills as it is one of the most common ways of communicating in business. There are many technological aids that can help a presenter so it is important to have a good understanding on how technology can help you. This assessment requires you to create a voice recorded power point.
You are the new marketing manager for your chosen organisation (same organisation as assessment 3- Woolworths Temora NSW your order no XXXXXXXXXXBased on the results of the report, you have been tasked with analysing the cu
ent marketing strategy and are required to present your recommendations to the board in Weeks 11 & 12.
The assessment has three steps:
1) Define the extended marketing mix 8Pcs by providing an overview of theory (i.e. product, price etc.) - 5 marks
I. Product
II. Price
III. Place -
IV. Promotion
V. People
VI. Physical evidence
VII. Processes
VIII. Partnership
2) Explain in an summary overview the cu
ent marketing strategy for your organisation under the basic concept headings of the marketing mix - 8 marks
Company – Woolworths Temora, NSW
Use Woolworth website – about us – annual report
You can also use this for marketing mix (https:
www.mbaskool.com/marketing-mix/services/17155-woolworths.html)
I. Product
What are they doing
Select theory
Analysis is it good or bad
II. Price
Take picture of catalog ( I have attached pictures)
EDLP (Every day low pricing)
Price skimming
III. Place - Intensive / Extensive / Selective)
How distribution
IV. Promotion – (magazine shelf wolworth)         
Advertising
PR
Direct marketing
Sales promotion
Personal selling
Digital marketing
[ advertising website Mum
ella - https:
mum
ella.com.au/?s=woolworth and Marketingmag website https:
www.marketingmag.com.au/?s=woolworth ]
I to iv should be strong more than others
V. People
VI. Physical evidence – Green Colour (Wolworth)
VII. Processes
VIII. Partnership – rewards card
3) Based on your review of the cu
ent strategy and the cu
ent theory and market trends, make specific and well justified recommendations for changes to your chosen organisations cu
ent marketing strategies (i.e. a creative approach to Product/promotion etc. - 12 marks
Ensure you reference your presentation using APA referencing (Referencing is worth 4 marks.)
Communication, roll play and presentation is worth 6 marks.
This is what you need to have:
1. Definition – explain with references what is the extended marketing mix.
2. Evaluation of what is happening in terms of marketing for your selected organization and the scenario that you have established. *Remember the activity that we undertook in class the other day. I was giving you a visual of how to proceed with that. You can do something similar. (Use in-text citations too)
3. What marketing strategies are you selecting and why would you want to do that? Select the appropriate strategies for each P and justify why that would be good. For instance, price – state that you wish to use price skimming because….
You must relate that to literature and have in-text citations too. Again, you only need to review 4Ps.
Other points to note:
· 15 slides are the maximum but you don’t have to have 15. You probably will end up with less… Fewer slides are fine too as long as you cover those 3 questions asked.
· You may have a lot to say but time is of the essence, so you can place your speech in Notes section in the PPT. I can refer to it if need be. Be selective of what you present as you need to adopt a strategic tone…
· Look at the marking guide and see how you are evaluated..
· You will need in-text referencing the slides and at the end of the PPT as well.
Here would the slides structure be like:
1. Title page – add your name, id details and company
2. Contents page
3. Introduction – tell me the product / location & consume
4. Question 1 – the definition
5. Question 2 - the 8 Ps as to what they are doing now… Use images to support…
6. Question 3 – The recommendations (4Ps) – what do you do from here?
7. conclusion
8. References
*Question 2 & 3 may have multiple slides. Use your discretion.
And also I need 10 minutes speech to present this PPT as a new marketing manager of Woolworths Temora, NSW . For a speech should not include Definition of marketing mix only want to explain and other 2 & 3 question as summary
Rationale
This assessment is designed to provide you with an opportunity to:
· be able to define and describe the complexity and diversity of markets and marketing's response to it
· be able to interpret and apply marketing concepts and models to the market place; and
· be able to have skills in researching and communicating ideas about industries, markets and marketing strategy
Presentation
· Develop a PowerPoint presentation with a voiceover na
ation to answer the question. Your voiceover should reflect that of a role play scenario and deliver the ideas the way a manager would to a board of directors.
· Utilise PowerPoint as an aid for your presentation and ensure you type your na
ation notes in the notes section on the PowerPoint slides. Check your audio and animation is all working before submission.
· Ensure you include an introduction, conclusion and reference list. These are not included in your slide count.
Requirements
· For this assessment you are required to use APA referencing to acknowledge the sources that you have used in preparing your assessment. 
Marking criteria
    Criteria: The various skills to be assessed
    Fail (0-17)
    Pass XXXXXXXXXX)
    Credit (22-26)
    Distinction XXXXXXXXXX)
    HD XXXXXXXXXX)
    Definition, analysis and application of the marketing mix to the cu
ent marketing context
0-13 marks
 
    Unsatisfactory work, no definitions provided, a lack of research, limited insight and/or weak analysis of the cu
ent marketing strategy.
    Satisfactory work, mainly descriptive but lacking in a detailed research and analysis and thus only a relatively basic review of the marketing strategy. Basic definitions of the marketing mix defined. Limited application to context.
    A well-reasoned discussion of the cu
ent market strategy, marketing mix critiqued. Clear definitions of the extended marketing mix applied with good research from academic and industry sources.
    A comprehensive theoretical discussion of the cu
ent marketing strategy. Each element of the extended marketing mix explicitly critiqued, defined and supported by very good research from academic and industry sources.
    A comprehensive and insightful theoretical discussion of cu
ent marketing strategy. Each element of the extended marketing mix explicitly critiqued, defined and supported by outstanding research using academic and industry sources.
    Analysis and Application of cu
ent market strategy in Section A & B , logical and realistic application to well justified recommendations
0-12 marks
 
    No analysis of cu
ent market positioning, no or advantages or disadvantages discussed, no application of recommendations for a positioning statement provided, no perceptual map.
    Limited analysis of the cu
ent market positioning including advantages and disadvantages. Recommendation for market positioning statement is made and perceptual map, but not clearly applied to segmentation
    Good description of how of why cu
ent positioning is made.
Recommendation for a market positioning statement and perceptual map that is clearly linked to segments 
 
    Detailed explanation of how and why cu
ent positioning is made.
Recommendations for a competitive market positioning statement and perceptual map that is logically applied to segments 
 
    Thorough analysis of how and why cu
ent positioning is made.
Recommendation of an explicit, realistic sustainable and competitive market positioning statement and perceptual map that is logically applied to segments
 
    Communication and Presentation Referencing
Presentation includes professional formatting, spelling, grammar, tables, images and roll play commitment. 
0-6 marks
 
    Numerous e
ors in presentation, spelling, grammar. 
No commitment to role play.
 
    Presentation in a PowerPoint format primarily text based slides. Some inco
ect formatting & grammar 
Voice was toneless and minimal commitment to role play.
 
    Good presentation in a PowerPoint format, reasonable grammar. 
Good intonation of voice, an attempt made at role play
 
    Very good presentation in a PowerPoint format, mostly co
ect grammar 
Good intonation of voice and good commitment to role play
 
    Excellent presentation in a PowerPoint format, co
ect grammar 
Great intonation of voice and excellent commitment to role play
 
    Referencing
Use of APA 6th style
0-4 marks
 
    Major e
ors or absence of APA referencing style and application
    Many style and application e
ors APA referencing
    Style or application e
ors in use of APA
    Only minor e
ors in style or application of APA referencing.
    E
or free referencing using APA
 

Marking criteria and guidelines
This is what you need to have:
1. Definition – explain with references what is the extended marketing mix.
2. Evaluation of what is happening in terms of marketing for your selected organization and the scenario that you have established. *Remember the activity that we undertook in class the other day. I was giving you a visual of how to proceed with that. You can do something similar. (Use in-text citations too)
3. What marketing strategies are you selecting and why would you want to do that? Select the appropriate strategies for each P and justify why that would be good. For instance, price – state that you wish to use price skimming because….
You must relate that to literature and have in-text citations too. Again, you only need to review 4Ps.
Other points to note:
· 15 slides are the maximum but you don’t have to have 15. You probably will end up with less… Fewer slides are fine too as long as you cover those 3 questions asked.
· You may have a lot to say but time is of the essence, so you can place your speech in Notes section in the PPT. I can refer to it if need be. Be selective of what you present as you need to adopt a strategic tone…
· Look at the marking guide and see how you are evaluated.
· You will need in-text referencing the slides and at the end of the PPT as well.
Here would the slides structure be like:
1. Title page – add your name, id details and company
2. Contents page
3. Introduction – tell me the product / location & consume
4. Question 1 – the definition
5. Question 2 - the 8 Ps as to what they are doing now… Use images to support…
6. Question 3 – The recommendations (4Ps) – what do you do from here?
7. conclusion
8. References
*Question 2 & 3 may have multiple slides.
Answered Same Day May 22, 2020

Solution

Shashank answered on May 23 2020
135 Votes
PowerPoint Presentation
Marketing Mix Analysis
Student Name
‹#›
Your Coffee Shop
1
Flow Of Presentation
About the company
Marketing Mix -8Ps
Marketing Mix of Woolworth
Recommendations
References
Student Name
‹#›
Your Coffee Shop
2
About the Company
200,000
Employees
$59B
Revenue in 2016
1000
Locations across the country
Mission: Aim to become the heart of community and become most loved retailer among kids, family and home
Major Retail company in Australia and New Zealand
Founded in 1924, 2nd largest in Australia and 19th largest in world
Offers product in all major retail segments like food, clothing, home etc.
Serves more than 3 million customers everyday
Shopping experience via both offline and online stores
Woolworth Ltd
‹#›
Your Coffee Shop
Woolsworth is one of the largest retail organization operating in Australia and New Zealand. Some of the major figures are mentioned here about the number of stores, revenue and employees in the organization. The company caters to all kind of retail categories and focus to become one stop point for all shopping reasons.
3
Marketing Mix – 8Ps
Woolworth Ltd
Product
Promotion
Physical Evidence
Process
People
Place
Price
Partnership
Good & services that organization offers to customers
The amount that is being charged for good and services offered
The places from where the goods can be accessed by customers
Element which inform customers about the product and persuades them to buy
The people which are involved in selling the product and service
The method through which service is being delivered to the custome
Tangible elements associated with product that help in making the purchase
The partners involved for business opportunities and how they affect us.
(Armstrong, Kotler, Harker & Brennan 2015).
‹#›
Your Coffee Shop
The tactics used by company to influence the buyer’s response is called marketing mix. All elements influence each other and can help in companies success if variables are used with market understanding. These will help in creating effective marketing plan for the company. 4P forms the foundation of marketing mix while rest 4Ps are used in service industry. The company here needs to focus to deliver efficient service to its customer hence this will help in building complete marketing strategy for Woolsworth.
4
Marketing Mix- Woolworth
Product
Offer variety of products
Grocery, Stationary, home products etc.
Strategy to become one stop store for customers
Availability of exclusive
ands
Price
The products are prices are same or slightly highe
Follow competitive pricing
Higher price for premium
ands
Every Day Low price was introduced for some period
Special prices for special occasions(Keith,2012)
Woolworth Ltd
‹#›
Your Coffee Shop
Product is built or produce to satisfy needs of people. Woolsworth offer variety of products and is also home to some of the exclusive
ands. The price is the amount customer pays to use the product or service. It is one of most important part of marketing mix. Woolsworth has followed various pricing...
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