Discuss the fight for control among marketing, operations, and human resources personnel and how it affects a service firm's culture.
The initial discussion post is to be no less than 500 words, must reference material from the textbook and the relevant case material.
Respond to the questions about Case 14, The Mandalay Bay Conundrum.
The case starts on page 397 in Services Marketing textbook.
Answer all question in a 4-page paper plus a title page and a reference page. Total of 6 pages. Incorporate 3 to 4 APA style in-text citations and business references from different sources. Use 12-point Times New Roman font, double spaced.
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