The policy of being too cautious is the greatest risk of all. Jawaharlal Nehru XXXXXXXXXX) There...

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The policy of being too cautious is the greatest risk of all.
Jawaharlal Nehru XXXXXXXXXX)

There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction.
John F. Kennedy XXXXXXXXXX)

Never put yourself in a position that will put yourself at risk if you make the wrong decision. We spent cash on everything. It's fashionable to make 'bet the company' decisions, but don't do it.
Joel Spolsky, Sink or Swim, SXSW 2006

Progress always involves risk; you can't steal second base and keep your foot on first base.
Frederick Wilcox

These are four views of risk. Do you agree with any of these ideas about risk? Which one(s)? How would you define your feelings about risk? Are you willing to take greater or lesser risks depending upon what role you are playing at the time?

Instructions: Your initial post should be at least 250 words.

Soumi · Accepted Answer

Running Head: VIEWS ON RISK		1
VIEWS ON RISK 										3
MARKETING MANAGEMENT: VIEWS ON RISK
In my personal opinion risk is nothing but the fear of uncertainly of an action, which makes it evident that I agree with the view propagated by Frederick Wilcox, according to whom ‘Progress always involves risk; you can't steal second base and keep your foot on first base’. It is evident that everything changes and there is risk all the time, hidden behind uncertainty and it is the uncertainty that makes progress hindered and undermined. 
I feel that as per the consequence of an action is considered; risk is divided into the broad categories of major and minor risks. As mentioned by Hillebrecht, Helmes and Bengel (2018),

The policy of being too cautious is the greatest risk of all. Jawaharlal Nehru XXXXXXXXXX) There are risks and costs to a program of action. But they are far less than the long-range risks and costs...

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