Solution
Tanmoy answered on
Aug 14 2022
Strategic Brand Analysis 4
STRATEGIC BRAND ANALYSIS
Table of Contents
Introduction 3
Analysis 4
Conclusion 14
References 15
Introduction
In order to ensure that the
and of a company has sufficient depth and texture, it is essential to ca
y out a
and analysis by consideration of the
and as a product, a specific organization, or it can be personified and can be a symbol. There are several stages which needs to be analyzed by the company. These are the customer evaluation, analysis of the competitors in the market and self-evaluation. Thus,
and analysis is a process which helps a business to understand the present condition of the
and or reputation of the company (Chamat, 2022). Genuine
and evaluation is actually conducted by the third parties or external parties to the organization as they provide various recommendations and advices essential for the development of the organization. It is also called the audit of the
and which helps to recognize the way in which it supports or assists the marketing and sales efforts of the organization. It also evaluates how the
and is reached to the customers, the manner in which the
and is able to meet the customer’s needs, the demands and wants of the customers and the innovative or latest technologies implemented by the competitors. Thus, a
and is how the customers, mostly who are old perceive about the products and services delivered to them and their feeling about the company helps in establishing a long-term relationship. Further, the buyer who are being emotionally connected with the
and. Its more than 60% of the purchasers who consider to purchase from the same. In this paper we will analyze different
ands on the basis of stages of
and life-cycle. These stages are usually development and launch of the
and in the market, growth of the
and, reinvention of the
and, then it’s the maturity of the
and and finally the decline of the
and. For each of the stages of the
and life cycle we have chosen different
ands which are Tesla, Amazon, Lego, Nike and finally Blockbuster respectively.
Analysis
Brand Creation and Development
Tesla is an American multinational company which deals with manufacturing of electric cars which operates on clean energy. The company is headquartered in Austin, Texas and was founded in the year 2003. The company’s present CEO is Elon Musk and have introduced three models which are Model 3, Model S, Model X, Model Y, Powerwall, powerpacks, solar panels and roofs and also megapacks. Tesla not only deals in electric cars but also manufactures electric trucks, produces the battery energy storages, solar panels and various other electric devices for less consumption of energy. The ultimate objective of Tesla is to make the environment in which it operates Green and Clean.
The attributes of Tesla
and are centered around providing excitement and sophistication products to the customers. Further, Tesla as a
and have thrilling, spiritual, daring, visionary and charismatic characteristics. When we drive in a Tesla car, there are self-expressive benefits associated with the company. The present CEO of Tesla, Elon Musk emphasizes on big ideas where it wants to make changes globally by crushing the competition. Secondly, it’s the
and image of the company created by the customers have a huge impact the way Tesla as a
and is being perceived by the customers. Due to this reason, there has been a surge in the
and value of Tesla which have exceeded more than 184% in the year 2021 alone. Further, it is Tesla which is considered as a respected car maker as they provide values claimed by the customers and also, it’s the market which is able to perceive the manner in which the company is able to resolve the flaws (Loveday, 2021).
The culture of Tesla has the ability to spark innovation as the company employees are always encouraged to come up with innovative and new ideas along with prudent solutions which are able to meet the increasing demands of customers. Tesla is considered as a young company mostly dealing in manufacturing of electric vehicles. The possible ways the employees of Tesla are being encouraged are be keeping the meetings held in the company very short and have the permission to leave the meeting if it is found to be awkward. The meeting is generally held with 4 to 6 employees who attends the meetings of company. Thus, it is productivity which is increased due to the meeting. Also, it’s the CEO of the company Elon Musk who actually motivates for skipping the level meetings. This also help to reduce the restrictions which are imposed on the employees while their dealing with the clients. Also, there are no restrictive rules which confines the employees of Tesla. Each employee is able to ca
y their operation as and when required. If the employees are able to generate positive productivity, Tesla encourages the employees to conduct the business operation as they think to be fit. The employees in Tesla are trained very well and various hosting programs are being held by the managers and leaders of Tesla for motivating and education of the children. The employees at the Tesla are allowed various types of responsibilities and are instructed to managed and administer the situations judiciously (Nguyen Le, 2021).
There have been numerous instances of Tesla faced with various ethical issues which began with the retaliation of the whistleblower in the workplace and issues such as violation of the labor laws. The company have often failed to meet the management of supply chain and also failed to adhere to the deadlines in terms of production of the goods and services. Further, the cars of Tesla are meant to be full automated and hence the drivers will be replaced with the artificial intelligence. Hence, there are various legal and ethical responsibilities with respect to the Tesla cars such as programming of the AI-based cars for making ethical business decisions. Finally, it’s the safety decisions of the drivers driving Tesla vehicles which is the prioritized ethical decision (Ha
ert Auburn, 2003).
The four Ps of Tesla can be segregated in the following manner:
1. Products: The products of Tesla are the automobiles, electric vehicles containing the powertrain components, solar panel and roof and different types batteries and energy storages use.
2. Place of distribution: The place of distribution for Tesla products are the company owned stores along with galleries, official company websites, the service centers which are held by companies and the charging stations.
3. Promotion: The promotion of Tesla products is conducted through viral marketing, selling personally, maintaining a cordial public relations, direct sales and promotion of good and service and direct marketing of its products.
4. Price: There are two types of prices which will be charged on the prices of Tesla. These are called the premium pricing and another is market-based pricing. In premium pricing strategy the company charges high prices due to the high value of the Tesla products. It is market-oriented pricing strategy with respect to the solar panels of Tesla limited (Kissinger, 2018).
Tesla have used the above marketing strategy in the setup of the Megapacks. Megapacks are large powerful...