The completion of this assignment requires you to demonstrate the ability to: · Identify and critically evaluate environmental factors that can affect organisational success. Categorise and analyse...

Marketing Plan for Toyota Primus
Executive Summary
Toyota' Oman is a line profoundly etched in the minds and hearts of the buyers within Oman. It mi
ors the buyer delight related to Toyota - a
and, which hasn’t just lived up to the promise, nevertheless has also raised buyer contentment to a new level. Indeed, the company is considered as one among the highly trusted
ands within Oman. Further, taking the above discussion into consideration this particular paper attempts to provide marketing plan for Toyota Primus. The chief objective is to maximize awareness about Toyota Primus in and around Oman and eventually increase sales and profit levels.
Introduction
Toyota' Oman is a line profoundly etched in the minds and hearts of the buyers within Oman. It mi
ors the buyer delight related to Toyota - a
and, which hasn’t just lived up to the promise, nevertheless has also raised buyer contentment to a new level (Toyota, 2018). Indeed, the company is considered as one among the highly trusted
ands within Oman. Its acceptance has been increasing with passing years not just because of the product's superiority but also due to the buyer firsts in marketing and after sales assistance pioneered through the Saud Bahwan Group (SBG) (Toyota, 2018). Moreover, initiatives as well as investments of SBG have encompassed thoroughly developing superior Sales, Parts along with Service framework. Huge, still effortlessly reachable, it offers a full-fledged Toyota service within a radius of 50 Kms of individual buyer located anywhere within Oman (Toyota, 2018). Additionally, in Muscat, the Toyota Service Centre is seen as being one among the globe’s leading high-tech provisions, armed with 745 stalls (Toyota, 2018). Moving ahead, SBG feels proud for extending exceptional 'service with a smile' to buyers anytime anywhere. Inventive schemes, exclusive buyer meets, caravan road shows and motor shows further fuel buyer passion for enhancing the overall Toyota experience.
While a large number of Toyota customers are almost undivided in their reason behind buying it, the company has also turned out to be highly prefe
ed with small and large institutional customers (Toyota, 2018). Several of them have completely standardised their fleet with the company. The ingenious and innovative efforts and SBG for making Toyota identical with automobiles within Oman have been acknowledged as well as rewarded through countless awards from Toyota Motor Company (Toyota, 2018). Further, taking the above discussion into consideration this particular paper attempts to provide marketing plan for Toyota Primus. The chief objective is to maximize awareness about Toyota Primus in and around Oman and eventually increase sales and profit levels.
Cu
ent Market and Company Situational Analysis
Porters Five Forces Model
Porter’s Five Forces Model basically signifies five individual factors, which shape the overall level of competition within the market (Kerin, 2012).
· Competitive Rivalry (Strong)
Toyota Oman faces high level of competition. In case of Toyota, the external forces that make chief contribution towards the strong force of competitive rivalry within the automobile sector involve high aggressiveness of companies and wide range and differentiation of companies. Toyota Oman competes with several other automobile companies that differentiate on the basis of cost, fuel efficiency, electronics,
and image, style and other factors (Toyota, 2018).
· Bargaining Power of Customers (Strong)
The customers of Toyota Oman directly impact the business by affecting their profit and revenue levels. In case of Toyota Oman, main contributors of high bargaining power of the customers include low switching costs, high quality of information available from several different sources like online and discussion forums and substitute availability and presence of substitutes.
· Bargaining Power of Suppliers (Low)
The suppliers of Toyota Oman intend to affect the company for improving their businesses. In case of Toyota Oman there are several factors that contribute towards low bargaining power of suppliers including high accessibility of supply utilized for producing Toyota’s products, high overall supply and low forward integration of suppliers.
· Threat of Substitutes (Moderate)
Threat of substitute in case of Toyota Oman is moderate. This is because it is comparatively simple for buyers to move from Toyota to other available substitutes. There are various leading
ands offering similar luxury vehicles to the customers. In such a situation it is highly important for Toyota to offer superior quality features and products to the customers.
· Threat of New Entrants (Low)
New entrants are basically considered as being competitors, which are a threat for Toyota Oman business. The high costs associated with building, sustaining and developing a new company within the automobile sector are substantial entry ba
iers. Such ba
iers deteriorate the impacts of new entrants upon corporations such as Toyota.
Consumer Behaviou
The customers of Toyota Oman directly impact the business by affecting their profit and revenue levels. In case of Toyota Oman, main contributors of high bargaining power of the customers include low switching costs, high quality of information available from several different sources like online and discussion forums and substitute availability and presence of substitutes. Customers in the automobile sector show high inclination for superior quality as well as features. They prefer
ands which offer highest level of comfort and worth for money. In the present day, with high amount of information available from different sources both online as well as offline customers are likely to ca
y out proper and...