This is assessment 3A based on this power point please make the report:
tourism research and
analysis.pptx
Unit name and code: THT3114 Tourism Research and Analysis
ASSESSMENT 2 – Literature Review – Data Mining to Research Proposal – Research Instrument (Report Presentation)
Lecturer name: Melvin Leong XXXXXXXXXXCampus: Melbourne
Name: Ajya Nepali
Student Id: XXXXXXXXXX
Introduction – Video - Face
Approved Research Topic - Online reviews and destination images create regional Australian tourism
Lecturer’s approved Topic
Topic Line - Online reviews and destination images create regional Australian tourism
Contemporary issues of the hospitality and Tourism sector – Variables –
Variable 1: “the discrepancy between the projected (perceptions from the National Tourism Organizations) and perceived destination image (perceptions from tourists)”
Variable 2: “Poor understanding of the discrepancy may cause tourist confusion and misuse of resources.”
Gap Analysis – The purpose of this research is to see if the perceived (by visitors) and projected (by NTOs) destination image differ substantially in both emotional and cognitive dimensions.
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Common Trends – Literature views
Image Dimensions of the Destination
The picture of the destination is thought to be multi-dimensional. Cognitive and emotive aspects were postulated by Baloglu and Brinberg (1997).
The Perceived and Projected Destination Images are compared.
This is due to the fact that any mismatch (or gap) between the perceived and projected destination picture might result in severe resource waste.
Sustainable Tourism, Sustainable Experience, and Sustainable Destination Image
Many countries, including Australia, have made sustainable tourism a priority. Interacting with a destination's cultural and natural su
oundings is one of the most important components of a sustainable experience.
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Literature Sources: (Journal List) – APA Style
Journal 1: Kuhzady, S., & Ghasemi, V XXXXXXXXXXPictorial analysis of the projected destination image: Portugal on Instagram. Tourism analysis, 24(1), 43-54.
Journal 2: Garay, L. (2019). # Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image. Tourism Management Perspectives, 32, 100560.
Journal 3: Marine-Roig, E., & Fe
er-Rosell, B XXXXXXXXXXMeasuring the gap between perceived and projected destination images of Catalonia using compositional analysis. Tourism management, 68, XXXXXXXXXX.
Journal 1: Kuhzady, S., & Ghasemi, V XXXXXXXXXXPictorial analysis of the projected destination image: Portugal on Instagram. Tourism analysis, 24(1), 43-54.
Journal 2: Garay, L. (2019). # Visitspain. Breaking down affective and cognitive attributes in the social media construction of the tourist destination image. Tourism Management Perspectives, 32, 100560.
Journal 3: Marine-Roig, E., & Fe
er-Rosell, B XXXXXXXXXXMeasuring the gap between perceived and projected destination images of Catalonia using compositional analysis. Tourism management, 68, XXXXXXXXXX.
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DATA MINING TO RESEARCH PROPOSAL
Background to the Problem (Initial Findings)
Tourists can now share by creating their travel experiences on social media platforms (for example, WeChat, Microblogs, Facebook, and Flickr), and as a result, the image of tourism destinations is constantly co-created on social media platforms through both “content created by National Tourism Organizations (NTOs)” and “traveller-generated content (TGC)” and “Destination Marketing Organizations (DMOs).”
Gap Analysis (Why this new variable)
To put it another way, decreasing any disparity between the perceived and projected image of a region would not only assist preserve existing tourism markets, but will also help attract or create new tourist markets.
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Research question (Qualitative)
1. The study of the creation of a seen image in relation to the elements that influence it.
2. The assessment of destination characteristics in terms of quality and cost-effectiveness.
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Research question (Quantative)
In regard to destination features collected from prior research, the overall image of the location, as well as perceived quality and value for money, are assessed in questions 1 and 2.
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Objectives of the study (SMART)
The goal of this study is to compare and contrast the perceived and projected views after it was repositioned.
Secondary sources, such as
ochures, advertising campaigns, and tourism websites, were utilized to determine the projected picture, and a poll was conducted to assess the perception.
500 tourists can be given questionnaires
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Develop Hypothesis.
Formulation of the research question
Definition of important ideas and keywords
Conducting a search
Evaluating the search results
Selection of the most relevant pieces of literature
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DESIGN RESEARCH INSTRUMENT - Research Design
Sampling
50% tourist from UK
40% a
iving during the summe
Questionnaire given to 500 British visitors
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Data Collection and analysis
assess perceived image by scoring many features
• investigate co
elations between variables
• personal feedback
• data will be analyzed with SPSS
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Research Design - Ethical Considerations
The basic purpose of an interviewer, even in online interviews, should be to keep interlocutors safe.
The researcher should devise a series of open-ended inquiries that allow the subject to provide as much information as they want.
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Research Design - Time line
2018 to 2020
Before and till pandemic
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Learning from this Research Presentation
(Reflective Views) - (VIDEO - FACE )
An examination of target markets' perceived images is required for effective DI management. Some may claim that online DI is simply an online version of offline DI, however I feel that this is no longer the case, as visitors' ability to create DI via TGC is fast growing. TGC's dual role might result in a "shortcut" in the "hermeneutic circle of representation."
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Concluding Slide - - (VIDEO - FACE )
Hope you have enjoyed this presentation.
Please suggest if there is any specific question to my email:
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Unit name and code: THT3114 Tourism Research
Assessment 3: Research Report (Individual Task)
Name of the Chosen Topic:
Research Report - Extension to the Assessment 2
Prepared By:
Name:
Student id number:
Campus: Sydney | Melbourne
Total Marks: 40
Submission Date: Week 11, 5th June 2022
Executive Summary
TABLE OF CONTENTS
No
Themes and Sub issues
Page Numbe
Executive Summary – Source of the Assessment | Major Findings (4.0 and 5.0 – whats happening) | Major Recommendations (Summary of (Summary of 9.2.1, 9.2.2 and 9.2.3)
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1.0
1.0 Introduction – Purpose of the report | Scope of the Report | Rational for choosing this topic
1.1 Cover letter - Attached
2.0
2.0 Background to the Problem
2.1 Gap Analysis
2.2 Research question
2.3 Objectives of the study
3.0
3.1 Literature Review
3.2 Gap Analysis (Using the Thematic Table – 5 Articles)
3.3 Conceptual Framework and hypothesis (Argument and context)
4.0
4.0 Research Design
4.1 Sampling
4.2 Data Collection - Tools – Survey Questionnaire
5.0
5.0 Findings and Analysis (Choose the Most Appropriate and Relevant)
5.1 Data Count - Sorting, Coding, tabulating the data sheet.
5.2 Bar Chart 1 -
5.3 Pie Diagram
5.4 Central Tendency
5.4.1 Mean
5.4.2 Median
5.4.3 Mode
5.5 Summary Table -
6.0
Ethical Considerations
7.0
Time line, Activity wise Budget
8.0
Limitations
9.0
9.1 Conclusion - Clear re-statement of the main results of the report and a summary of the main results issues (4.0 and 5.0) and evaluation in your own words
9.2 Recommendations
XXXXXXXXXXRecommendations for Future Researchers
XXXXXXXXXXRecommendations for Owne
Entrepreneu
XXXXXXXXXXRecommendations for Employee
10.0
References (APA Style)
11.0
11.0 Appendix
11.1 Appendix A: Modified Final Questionnaire
11.2 Appendix B: One Sample of Collected Questionnaire
11.3 Appendix C:
11.4 Appendix D:
Assessment 3 – Research Report - Overview
This assignment is related to the task 2 presentation. The student will sort, code and tabulate the primary data collected by means of the questionnaire (designed as part of assessment 2 or refined further). This data will then be analysed using the (learned) statistical tools, preferably MS Excel (task 2) to interpret the data and a
ive at the key findings on their primary research.
Findings need to be discussed in detail and recommendation given for addressing/solving the issue. A comprehensive report addressing all the components of the research will need to be presented.
1.0 Introduction
Cover lette
Date
Venky / Melvin
Sessional Academic
Academies Australasia Polytechnic (AAPOLY)
Level 6, 333 Kent Street, Sydney, NSW 2000
Dear Venky / Melvin
I am pleased to submit to you this research report for my project assessment 3, tentatively titled “NAME OF STUDY AS PER ASSESSMENT 1A”. The purpose for this research proposal is to request IMPLEMENTATION SUMMARY - HEADING | INDUSTRY | BENEFITS/OUTCOME to complete the project.
I have completed at least 15 surveys with the modified questionnaire (appendix A).
Thank you for your time and attention. If you have any questions or concerns, please contact me either at MOBILE NUMBER or EMAIL. I will serve as the contact person for this project. I look forward to your comments and approval.
Sincerely
Signature
FIRST NAME, LAST NAME
Principal Investigato
2.0 Background to the Problem
2.1 Gap Analysis
2.2 Research question
2.3 Objectives of the study
3.0
3.1 Literature Review
3.2 Gap Analysis (Using the Thematic Table)
3.3 Conceptual Framework and hypothesis (Argument and context)
4.0 Research Design
4.1 Sampling
4.2 Data Collection - Tools – Survey Questionnaire
5.0 Findings and Analysis (Choose the Most Appropriate and Relevant)
5.1 Data Count - Sorting, Coding, tabulating the data sheet.
5.2 Bar Chart 1
Using the COUNTIF function of excel and comment on the results.
Using the 1 – 5 scaled data function of excel and comment on the results.
Using the Age Data graphically and comment on the results.
5.3 Pie Diagram
Produce at least TWO - Pie diagram representing the data and comment on the results.
5.4 Central Tendency
Calculate the central tendencies for one of the columns of quantitative data from the data sheet
5.4.1 Mean
5.4.2 Median
5.4.3 Mode
5.5 Summary Table –
Prepare a single summary table
Column
Variable Name
Description
A
Customer ID
Customer Numbe
B
Gende
1, 2 (male, female)
C
Age (Years)
Customer Age (years)
D
E
F
G
H
I
J
K
L
M
N
O
6.0 Ethical Considerations
7.0 Time line, Activity wise Budget
Timeline
Activity
Budget
Total Budget
8.0 Limitations
9.0
9.1 Conclusion -