Taking into consideration some of the key concepts and theories they have learnt since the beginning...

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Taking into consideration some of the key concepts and theories they have learnt since the beginning of the semester, students will be required to write a reflective paper that demonstrates the application of these concepts and theories to their own experiences as consumers in the marketplace. (Note that this is an individual assignment).

Shikha · Accepted Answer

Marketing Concept		2
Assessment 1 – Reflective Paper
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Introduction
Marketing in an organization get expanding prominence quality as the orientation that everybody in the association shares and as a process that all partake in sending, a critical problem that emerges is considered as the part of the marketing capacity. This process is considered as main divisions inside an association and its obligation is to distinguish client needs and to deliver or we can say to modify items in endeavor to react to the demand of market. In the previous couple of decades, the concept of marketing has changed significantly, because of the global rivalry, new advancements as well as deregulation. In this paper, we will reflect on the importance of marketing for an organization. (Fejza, E. & Asllani, A., 2013).
Issues in Consumer Behavior
The main fascinating issues in decision making of consumers are: 
1. There are lots of variety in market and consumers check for new brands because these brands are required to be "better" in any capacity, and also shopper requires this difference in pace or they purchase unknowingly. 
2. The requirements of the purchaser are the main issues today in making new items as well as services and building up the going with plans in order to merchandise them for a benefit.
3. If a man may buy a thing which is at some deal, or one that he or she recalls that is required only when he is inside the store. (Perner, 2018).
Role of Marketing in the Organization
Advertising not only includes consumer requirements, it also develop purchaser requirement. It truly starts with understanding potential consumer. One surely understood 21st-century marketing failure needed to do with U.S. organizations' endeavors to offer antiperspirants in China. This is adage of promoting instruction that advertising can't make a need, yet numerous marketing efforts depend on making a consciousness of an item and the allure of owning that item. The successful organizations don't release items and after that proceed onward to new items. They remain included with their present items, consistently changing and enhancing them. Apple has been especially proficient at this technique, with visit updates of existing programming, supported by broad, clear data discharges about the updates. This keeps clients included. Apple has one of the most noteworthy dedication and consumer loyalty positioning among every single significant brand.

Taking into consideration some of the key concepts and theories they have learnt since the beginning of the semester, students will be required to write a reflective paper that demonstrates the...

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