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XXXXXXXXXXSWOT ANALYSIS A. Strength and weaknesses of current marketing strategies. B. Opportunities and threats (outside factors that can affect the future of the business) C. Results of the SWOT...

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XXXXXXXXXXSWOT ANALYSIS

A. Strength and weaknesses of current marketing strategies.

B. Opportunities and threats (outside factors that can affect the future of the business)

C. Results of the SWOT analysis.

please in cludeReferences

Answered Same Day May 21, 2020

Solution

Parul answered on May 23 2020
127 Votes
Marketing Management -Company Name – Russell Brands LLC. And company
Introduction
Russell Brands LLC is one of the well-known global organization known for sports, active wear and athletics. One of the division of Russell Group is Spalding which was acquired in 2003. With reference to “Spalding Cele
ates 125th Anniversary of Basketball With 'Honor the Game' Campaign and New Partnership with NBA All-Star Chris Paul” (Green, B., 2016) Marketing campaign by Spalding Basketball is named as 'Honor the Game' popularly known as "#True Believers" that associates the
and with the cause to cele
ate the passion for sports and hard-work of athletes that goes behind the scenes to achieve the goals. Also, the campaign is curated such that it associates with fans that work hard for their passion for sports i
espective of constraints and obstacles they are committed to sport.
Strengths- Campaign Honour the Game popularly known as "#True Believers” engages fans of basketball to express their love for the game by sharing their action post on social media. This process of expressing their stories on appreciating the sport also creates lot of publicity and word of mouth. One of the major strength is that this campaign has ignited the craze and attracted attention to basketball and engaged people with the
and, Spalding. Another major strength of this campaign is its strong alliances and partnership with SLAM and ABC digital networks.
Weakness- There can be inconsistencies with the actual use of hashtags that could fail the entire campaign thereby confusing people. Another limitation with this marketing campaign is that many people from the targeted...
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