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Summative Assessment: Product Management [due Day 7] Exam Content You have come to the final stage of launching the new product idea selected in Week 1. This week you will develop a design for the...

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Summative Assessment: Product Management [due Day 7]

Exam Content

  1. You have come to the final stage of launching the new product idea selected in Week 1. This week you will develop a design for the launch cycle for the new product.


    Develop a planning document in 875 to 1,050 words that includes the following:

    • Document the different stages of the launch cycle for the new product with a focus on how to mitigate the preannouncement issues from competing products that can crop up.
    • Explain the launch tactics you would like to implement for your product and why.
    • Create a communication plan for your product.
    • Provide a copy strategy statement for your product.


    Submit your assignment.

Answered 1 days After Jun 03, 2022

Solution

Deblina answered on Jun 05 2022
99 Votes
Product Launch: DEWZ by Visible Water         2
PRODUCT LAUNCH: DEWZ BY VISIBLE WATER
Table of Contents
Stages of Product Launch Cycle    3
Mitigating the Issues of Competitors    4
Launch Tactics    4
Communication Plan    4
Strategy Statement    6
References    7
Stages of Product Launch Cycle
The product DEWZ of Visible Water needs to be launched with the coordinator's effort to
ing about the new and updated product in the market. The product needs to be planned effectively and must be performed effectively to launch the product by building an essential substantial buzz. The product must also be alive with the members of the team and other departments to ensure the business is unified in its approach and support the new product. This must effectively be influenced by planning through a product launch that requires an investment of potential labour and time. Visible water must effectively enhance the use of the product with effective commitments that are worth the effort and ascertain a successful launch that effectively attracts the right kind of customers to a new product. This not only enhances the rate of product adaptation but also allows the company to recognize a quicker return on the investment in product development.
Planning
The primary stage of the product launching is the planning stage which requires effective research about the audience and the competition by aligning with the expectation of the customer and industries by effectively establishing the marketing strategy (Zhnag et al., 2021). The launch team must effectively work closely with the product development by establishing a timeline and the launch dates by identifying the marketable components of the product....
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