Select a product/service you want to design an IMC plan for. This must be a real product/service and already exist. The plan is a written and oral plan (With PP Presentation) due in week 8. You are building the plan throughout this course and each week I will offer ideas, theories, articles and research to support your selection.
The sections of the plan are required:
2. Brand Management
3. Market Segmentation and Positioning
4. Advertising and Promotions
5. Traditional Media
6. Social Media and Alternative Marketing
7. Database Selling/Sales Promotion/PR/Sponsorship
8. Ethical Concerns/Regulations/
9. Evaluating the Plan – Now what?
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