Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assessment 3 Information
Subject Code: MAN203
Subject Name: Logistics and Supply Chain Management
Assessment Title: Logistics and Supply Chain Structure Proposal
Assessment Type:
Length:
Written Analysis
Four staged submissions
Weighting: 40% (10% for each part)
Total Marks:
Submission:
100 (per each part)
Online
Due Date: Weeks 10, 11, 12 and 13
Your task
You are required to develop a proposal that captures the development and implementation of a
logistics and supply chain structure for a new or expanding enterprise.
Assessment Description
In this individual assessment, you will be given an opportunity to explain and have a sophisticated
understanding of the core principles and processes of supply chain management (SCM), demonstrate
a detailed awareness, knowledge and application of cu
ent theory in SCM. Moreover, you will be able
to demonstrate your ability to integrate information technology software to optimise SCM solutions by
utilising a high level of written and oral communication skills to present informed arguments and
analyses of contemporary supply chain management practices.
Assessment Instructions
Each student will develop a Proposal over four (4) weeks that captures all of the elements of the
development of a supply chain and logistics solution for a new or expanding enterprise. Each part will
equire the student to research a particular topic and then prepare a summary of what they have
discovered through their research.
Background Information
Espresso yourself: A shift in demand towards boutique goods and services is favouring niche
operators.
“Australia’s coffee culture has supported the Coffee Shops industry’s growth over the past five years.
As coffee drinking has continued to grow in popularity, the number of small boutique coffee houses has
increased over the period, particularly in inner-city locations where office workers congregate. Coffee
drinking has become entrenched in the daily routines of many Australian consumers, supporting
industry demand. As a result, industry revenue is expected to rise at an annualised 1.4% over the five
years through XXXXXXXXXX, to $4.6 billion. This includes expected revenue growth of 1.4% in the cu
ent
year. Industry competition has intensified over the past five years as more operators have entered.”
(IbisWorld, 2019)
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Relevant Ibis Industry reports can be found in the li
ary at:
https:
www.ibisworld.com.au/industry-trends/specialised-market-research-reports/consumer-goods-
services/coffee-shops.html
Case for Analysis
The Huber family moved from Switzerland to Australia over ten years ago and set up a coffee shop. To
supplement and enhance this business, they have been making premium hand-made coffee based
chocolates from their home in Brisbane for the last five years. They sell both in the coffee shop and
from home. They have established a strong group of customers comprised of members of the general
public and small businesses such as restaurants and cafes. They make their coffee products from both
dairy and non-dairy products, and most of their products are gluten-free. Their range of products
includes cappuccino, Swiss roll, Mini mocha cupcakes, Skinny Latte yoghurt and a
oad range of
coffee-based chocolates.
Swiss rolls sell for $23, mocha cupcakes are $7, latte yoghurts are also $7 with each chocolate selling
for $3. They also cu
ently sell their coffee chocolates in various assortments of 12 for $18 and 25 for
$35. Each year, demand has grown for their product and last year XXXXXXXXXXthey made an annual
profit of $136,000. Their accountant has been advising the Hubers to expand their business and to
move production to commercial premises. Using their own funds together with a small loan from the
ank they have purchased a shop in the main street of their local shopping centre where they can now
manufacture their coffee products in the rear commercial kitchen area, store them in special
efrigerated cabinets and sell from the shop at the front. Sales will commence in the new premises in
July 2020.
The youngest Huber son, Luca, who has just finished his Bachelor of Business degree at Kaplan in
Brisbane believes that the family are still thinking “too small”. He studied Logistics and Supply Chain
Management as part of his degree, and he knows that Amazon, the biggest retailer in the world, has
ecently started operating in Australia. He believes that there is a massive untapped market for the
premium coffee products that his family produces and that selling them using the Amazon online
platform is a simple and effective way to attract new customers and stimulate production.
Weekly Proposal Questions
Week 9 – Background
What is the market size for manufacturing coffee products in Australia? Which companies are the main
participants in the industry? Examine the competitive landscape to identify and describe 3-4 critical
aspects of success for this industry. Please visit IBISWorld online database via Kaplan eLi
ary to
esearch relevant information.
Week 10 – Proposed Supply Chain
Will the supply chain for the newly expanded business need to be differentiated based on multiple sales
channels/customer segments? What changes to manufacturing will need to be made to accommodate
online sales through Amazon? What mechanisms are available for the Hubers to forecast future
demand?
Week 11 – Evaluation of Proposal
From a supply chain and logistics perspective, what might be the benefits and disadvantages of selling
their products using the Amazon online platform? What is your understanding of the term “Big Box
Supply Chain”?
https:
www.ibisworld.com.au/industry-trends/specialised-market-research-reports/consumer-goods-services/coffee-shops.html
https:
www.ibisworld.com.au/industry-trends/specialised-market-research-reports/consumer-goods-services/coffee-shops.html
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Week 12 – Redesigned Supply Chain
On the basis that all sales are now being made either through the shop or online through Amazon,
construct a diagram that captures all phases of the Huber Supply Chain. How might the Huber
usiness better use technology to make their supply chain and logistics activities more efficient?
Assignment Submission
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Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
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What is academic integrity and misconduct?
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Submissions that exceed the word limit by more than 10% will cease to be marked