1. Propose one new strategic initiative for organisation to implement. This initiative can be related to marketing, product development, innovation, and merger & acquisition. Describe and explain why...

1. Propose one new strategic initiative for organisation to implement. This initiative can be related to marketing, product development, innovation, and merger & acquisition. Describe and explain why its strategic.
First, discuss on Ansoff’s matrix
Second, see which strategy is good potentially for CIC? Market penetration (going through promotions and marketing activities)? New product/service categories? Diversification (diversifying to new related or unrelated products)? going to new market with existing product (new country)? If you are proposing market development, you need to discuss how? By Acquisitions (buy)? By Alliances (ally)? And finally why is this strategic? You must propose and justify. (Read weeks 6 &7,8)
For example: Motives for alliance:
All needs to be discussed if applicable!
Motives for merger & acquisition:
All needs to be discussed if applicable!
2. Evaluate the suitability of your initiative via refe
ing to external/internal environment
First, discuss on SAF model; you must write answers to all questions in your report , you don’t need to draw this table just discuss answers
Second, you need to assess the suitability of each of the initiatives by three variables; (i) Opportunities and threats in external environment (PESTEL), (ii) Opportunities and threats in the industry environment (Porter’s five forces), and (iii) VRIO. For example, you have proposed two strategic initiatives; first is going to Country A’s market and second is partnership with a local related
and to produce a different product with your own
and. Below is an example of SWOT factors just for one initiative!
All needs to be discussed!
Swot analysis table, suitability ranking table must be added to your report, do not copy from example. Do your own analysis and research
    
    Opportunities/Strengths
    Threats/Weaknesses
    PESTEL analysis
    Example: OP1: Progressive Agreement for Partnership (CPTPP) allows for free trade between 11 countries including Australia and Country A (political)

Example: OP2: Increasing education and awareness globally (social)
    T1: ?

T2: ?
    Porter’s Five Force analysis
    OP3: ?

OP4: ?
    T3: ?

T4: ?
    Strategic capability analysis (VRIO)
    S1: ?

S2: ?
    W1: ?
W2: ?.
Third, you need to go through suitability ranking for both initiative. For example;
    Strategic options/initiatives
    PESTEL analysis
    5 force analysis
    Strategic capabilities
     
    Opportunities
    Threats (avoid)
    Opportunities
    Threats (avoid)
    Strengths
    Weaknesses
     
    OP1
    Op2
    T1
    T2
    OP3
    OP4
    T3
    T4
    S1
    S2
    W XXXXXXXXXXW2
    W2
    Strategic option 1 / Initiative 1 (8-3)
     √
    √
     χ
     √
     √
     √
    χ
     ?
     √
     √
     Χ √
     ?
    Strategic option 2 / Initiative 2 (6-5)
     χ
     √
      χ
     χ
     √
      √
     χ
     ?
         √
     √
         √
     √
      Χ √
      ?
√ = Favorable; Χ = unfavorable ; ? = uncertain
Ranks: A = Most favorable; B = Possible; C = Unsuitable
All needs to be discussed!
Follow the Report structure
Table of Contents
Executive summary    1
Table of Contents    2
Introduction    2
Background    2
Purpose    3
1.0 A2 Milk’s Resources and Competences    4
1.1 Introduction    4
1.2 Assessment of A2M using VRIO    5
2.0 A2 Milk Business Strategy    7
2.1 Introduction    7
2.2 Identification of A2M’s business strategy    7
3.0 Proposed New Strategic Initiative for A2 Milk    12
3.1 Introduction    12
3.2 Proposed strategic initiative    12
3.3 Justification    13
4.0 Suitability of Proposed Strategic Initiative    15
4.1 Introduction    15
4.2 Suitability of the proposed strategic initiative    15
5.0 Implementation Plan for Proposed Strategic Initiative    21
5.1 What needs to be changed to implement the strategy? and Why?    21
5.2 How will the changes proposed be managed and implemented?    22
Measuring the Success of the Proposed Strategic Initiative    25
Introduction    25
Conclusion    29
Recommendations    29
References    30
3

    Assessment 3
Individual Case Study
    
45%
    Students will be required to prepare a detailed Strategic Plan based on a case study topic. The focus of questions will relate directly to learning outcomes a-e with a report being submitted for assessment. (2, XXXXXXXXXXwords)
Case study topic: Case study topic: CIC Higher Education Business
You are required to write an analytical report to the Shareholder of your company via focusing on these three analytical items.
1- Propose one or two new strategic initiatives for organisation to implement. This initiative can be related to marketing, product development, innovation, and merger & acquisition or Alliance. Describe and explain why its strategic. (Weeks 6,7,8)
In text citations/VRIO Analysis
2- Evaluate the suitability of your initiatives via refe
ing to external/internal environment (Refer to SAF Model in Step-by-step instruction to assignment 3
To this purpose, you are required to read;
(i) Step-by-step instruction to assignment 3
(ii) lecture slides (6,7,8,9)
(iii) Education industry reports
(iv) key indices by Australian Bureau of statistics, https:
www-abs-gov-au.ezproxy.lib.rmit.edu.au/statistics/economy/key-indicators
(v) some academic and internet-based readings.
(vi) Regulations & Standards defined for Higher Education,
(vii) Focus just on 3 competitors.
· Kaplan Home - Kaplan Business School (kbs.edu.au)
· Melbourne Institute of Technology Melbourne Institute of Technology, Melbourne, Sydney Australia (mit.edu.au)
· Holmes https:
www.holmes.edu.au
This task is designed to develop a set of academic skills relating to business report writing, including searching for, reading and critically analysing academic literature and other sources, developing an analytical response to a particular cu
ent challenge.
 The report is to be submitted to Moodle by 11.59pm Sunday Week 12.
· Assessment 3 ru
ic
    Criteria
    HD
    D
    C
    P
    F
    Strategic capability identification (10 marks)
VRIO analysis,In text citations must
    shows an excellent understanding of strategic capabilities by researching, organising and synthesising an extensive range of appropriate information sources. The purpose of the analysis and the conclusion of the analysis are clearly explained.
    shows a good understanding of strategic capabilities by using a range of appropriate information sources. The purpose of the analysis and the conclusion of the analysis are clearly and logically explained.
    Shows an understanding of strategic capabilities by using some limited relevant information. The purpose of the analysis and the conclusion are stated.
    shows a basic understanding of strategic capabilities, but is not neither appropriate, nor sufficient to support the analysis. The purpose and the conclusion of the analysis are not clearly stated.
    shows a poor understanding of strategic capabilities and is unable to use relevant information to identify the strategic capacities for the company. The purpose and the conclusion of the analysis are unclear.
    Proposing one new strategic initiative (10 Marks)
    Proposes a strategic initiative that shows full understanding of the company’s strategic context. It considers contextual factors as well as all of the ethical, logical, and cultural dimensions of the problem. Justification of the proposed strategic initiative is complete.
    Proposes a strategic initiative that shows clear understanding of the company’s strategic context. It considers some contextual factors as well as some of the ethical, logical, and cultural dimensions of the problem. Justification of the proposed strategic initiative is approximately complete.
    Proposes one generic strategic initiative that is rather than one that is individually designed to address the specific contextual factors of the problem. Justification of the proposed initiative is superficial.
    Proposes an initiative that is difficult to evaluate because it is vague or only indirectly addresses the problem statement. Justification of the proposed initiative is superficial and incomplete.
    Proposes a partial initiative that is inappropriate for the problem or context. Justification of the initiative is poorly done.
    Evaluation of the suitability of the strategic initiative (10 Marks)
    Justify comprehensively and logically the suitability of the strategic initiative proposed based on the organisation’s strategic context, particularly the environment and its strategic capabilities.
    Justify well and logically the suitability of the strategic initiative proposed based on the organisation’s strategic context.
    Justify reasonably well the suitability of the strategic initiative proposed based on the organisation’s strategic context, but may miss some key contextual issues.
    Justify the suitability of the strategic initiative proposed based on the organisation’s strategic context, but miss some important contextual issues.
    Failed to justify the suitability of the strategic initiative proposed without considering its environmental opportunities and threat, and how to leverage the organisation's strategic capabilities.
    Development of a strategy implementation plan (10 marks)
    Implementation plan addresses rigorously the relevant contextual factors regarding the contents of change and the process of change proposed.
    Implementation plan addresses clearly the relevant contextual factors regarding the contents of change and the process of change proposed but missed some subtle points.
    Implementation plan addresses the strategic problem faced by the organiation but ignores some of the relevant contextual factors, and/or uses only partial analytical techniques of change implementation.
    Implementation plan addresses the problem but only in a basic manner, and partially uses analytical techniques for the strategy implementation.
    Fails to describe how to implement the strategic initiative in a manner that directly addresses the problem faced by organisation
    Mechanic & Documentation
(5 mark)
    No spelling &/or grammar, punctuation mistakes.
Cites all data obtained from other sources. Harvard citation style is used in both text and References.
    Minimal spelling &/or grammar, punctuation mistakes.
Cites most data obtained from other sources. Harvard citation style is used in both text and References
    Some e
ors in spelling &/or grammar, punctuation, citations, and references.
    Noticeable spelling & grammar, punctuation mistakes
Cites some data obtained from other sources. Citation style is either inconsistent or inco
ect.
    Unacceptable number of spelling and/or grammar, punctuation mistakes.
Does not cite sources
10 slides / 5mins speech/ Harvard reference and in text citations must
    Assessment – 3
Individual Presentation
    
15%
    15% Oral presentation (5 minutes per student)
The overall scenario of this assessment is that you are t to convince board members that your strategy should be adopted
The rationale behind this task is to support and encourage students in developing their soft skills and to assist students to synthesise academic material from classes and readings and apply it to a real workplace setting. 
Your ORAL PRESENTATION must:
· Deliver a co-ordinated
ief (5 minutes per student)
· Include an overview of your recommended situation/props relating to the topic.
· Demonstrate creativity and innovation in presenting information.
· Engage your colleagues – representing the creative team – with positive ve
al and non-ve
al cues.
    Criteria
    HD
    D
    C
    P
    F
    Presentation
(10 Marks)
    Presentation was very clear and informative   - Key points are very well presented, summarised and include next actions. - Teamwork is clearly evident
The student- was persuasive, enthusiastic and informative   - used key points, no notes   - skilfully managed audience questions   High engagement with the audience was evident from interactions.
    Presentation was clear and informative   - Key points are well presented, summarised and include some next actions. - Student work is evident. Most members   - were persuasive, enthusiastic and informative   - used key points, no notes   - Capably managed audience questions     Good attempt to build rapport and to engage with the audience
    Presentation was reasonably clear and informative   - Most key points are clearly presented, summarised and include a few next actions. - Student work is reasonably evident. Members - were  somewhat persuasive, enthusiastic and informative   - used key points, occasional refe
al to notes   - adequately managed audience questions     Fair attempt to build rapport and to engage with the audience
     Presentation was adequate and somewhat informative   - Key points are presented