STUDENT
STUDENT PROJECT/PORTFOLIO/REPORT ASSESSMENT TASK
Task Number 3 of 3
Task Name In-class Test
National unit(s) code:
BSBMKG512
National unit(s) title:
Forecast International market and business needs
RMIT Program code:
C5372
RMIT Course code:
MKTG7889C
Use this version for students to provide details of the assessment criteria
Assessment Information
Duration and/or due date:
This will be an in-class test occu
ing in Week 16.
Task instructions
Type of Product (tick which applies)
☐ Project
Report/Knowledge
☐ Portfolio
☐ Case study
Summary and Purpose of Assessment
This assessment task has been designed to demonstrate your forecasting skills in international and business needs. This assessment task is three (3) of three required to demonstrate competency for this unit.
Assessment Instructions
What
This is a build on knowledge after completing their report from assessment task 2. You should answer all eight (8) questions. Answers should be provided in the space underneath the question.
Where
You will be provided one and a half hours to sit this test in class.
How
You will be assessed according to the criteria outlined in the Criteria for Assessment on page 4. All criteria identified must be addressed to satisfactorily complete this Assessment Task.
Conditions for assessment
You must complete the task within the allocated time.
This is an individual task that you must complete with minimal support from your supervisor
Prior a
angement should be made with your tutor at least one week prior to the assessment due date if they require special or allowable adjustment to complete this task
You will be assessed as satisfactory or not satisfactory.
Your responses to all questions must be deemed as satisfactory for them to achieve a competency result.
You can appeal the assessment decision according to the RMIT Assessment Processes
Instructions on submitting your project/portfolio
eport
Important: All knowledge assessment questions must be answered co
ectly for students to be assessed as satisfactory for this assessment task. You will be required to attend class test to sit this this test.
Equipment
esources students must supply:
Equipment
esources to be provided by RMIT or the workplace:
· Stationery
Test paper
Suitable classroom with tables and chairs
Assessment Guide
Section B – Student Answer Sheet
Students, provide your responses in the boxes below each question.
Questions
Satisfactory
Y XXXXXXXXXXN
Q1: Briefly explain the following forecasting techniques:
(25 – 50 words each)
Forecasting Techniques
Answe
Bottom-up forecasting
Answe
Delphi techniques
Answe
Model building
Answe
Projection
Answe
Scenario planning
Answe
Surveys of intentions
Answe
Top-down forecasting
Answe
Q2: Briefly outline both the legislative and the regulatory context of the company you have chosen (in Part A). Your answer must relate to forecasting market and the business needs of this company XXXXXXXXXXwords).
Answer:
Q3. Provide a
ief outline of your chosen company’s industry trends (minimum 2 trends).
XXXXXXXXXXwords)
Answer:
Q4. Software applications are common tools that are used by companies to inform their market analysis and forecasting. Give two (2) examples of software applications and describe their key features. Complete the table below. Refer to the example provided below for guidance.
Answer:
Software Applications
Key Feature
E.g.1
E.g.2
Q5. Outline the changes to the following, in relation to the country you choose in Part A:
i. changes in technology
ii. demographic changes
iii. legislative changes (including government forecasting activities)
XXXXXXXXXXwords each)
Answer:
5(i) Examples of common types of technological change in a chosen country:
5(ii) Examples of demographic changes:
5(iii) Examples of legislative changes:
Q6. Explain how comparative market information and other related business performance can inform a company’s forecasting international market and business needs.
Hint: Think about product design, colour, labelling and packaging etc. (50 – 100 words)
Answer:
Q7. Give one (1) example of cultural, historical, political, economic and general knowledge of international events that may have/has had an impact on international business activity in the industry.
a) Cultural
) Historical
c) Political
d) Economic
e) General (e.g. social)
Answers will vary. Provide examples for each context below.
a) Cultural
Answer:
) Historical knowledge or event
Answer:
c) Political
Answer:
d) Economic
Answer:
e) General knowledge of international events
Answer:
Q8. This question is related to the country you choose in Assignment 1. E.g. country chosen/selected is Japan.
You will need to identify opportunities for improved performance in your chosen/selected international market (e.g. Japan). In your answer, you must include each of the following: XXXXXXXXXXwords for each point).
1. Re-development or withdrawal of under-performing products or services
2. Under-serviced markets
3. Market changes with a direct link to the organisation’s strengths or capabilities
4. Gaps in competitor products or services
5. Strategic alliances and cooperative business models
6. Greater market penetration with existing products or services
7. New businesses and franchising
8. New products or services to target specific markets
Place your answers below:
Opportunities for improved performance for the following:
1. Re-development or withdrawal of under-performing products or services:
Answer:
2. Under-serviced markets
Answer:
3. Market changes with a direct link to the organisation’s strengths or capabilities
Answer:
4. Gaps in competitor products or services
Answer:
5. Strategic alliances and cooperative business models
Answer:
6. Greater market penetration with existing products or services
Answer:
7. New businesses and franchising
Answer:
8. New products or services to target specific markets
Answer:
Section C – Feedback to Student
Has the student successfully completed the task?
Yes XXXXXXXXXXNo
Feedback to student:
Assessor Name
Date
Forecast STUDENT Assess.2 Amended XXXXXXXXXXdocx
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ie-Anne Sommerfeld, Ru
ic Training Solutions. These materials may not be used or significantly modified without a written license agreement from Ke
ie-Anne Sommerfeld 1
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