Strategy
Individual Assignment
This assignment is worth 15% of the final mark for Strategy.
Based on Case 11 of The Management of Strategy — Concepts and Cases, 9th edition, "South Beauty Group: In Quest of a "Beautiful" Growth Story', answer the following questions.
Do not exceed 4,500 words. A maximum of 10 marks will be deducted if your total word count exceeds 5% of the stated limit. A maximum of 10 marks will be deducted if answers are written excessively in point form.
Use Times New Roman 12 font size and Spacing 1.5.
Question 1
Use appropriate Internal Analysis tool(s) to analyse and determine the Competitive Advantage and the Strategic Competitiveness of the South Beauty Group.
(20 marks)
Question 2
Use appropriate External Analysis tool(s) to analyse and determine the external environment in which the South Beauty Group operates.
(30 marks)
Question 3
Appraise the South Beauty's Group strengths, weaknesses, opportunities and threats based on the findings from Questions 1 and 2.
(10 marks)
Question 4
Discuss and formulate in detail the Business Level Strategy that helped shaped the business model in the South Beauty Group. (20 marks)
Question 5
Appraise the South Beauty Group's current recommendations on venturing into new markets and based on the SWOT analysis, suggest any new recommendations in this area.
(20 marks)
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