STRATEGY AND CHANGE MANGEMENT
You are required to write a 2,000-word essay for publication in a student business society journal. This essay is to consider the theoretical approaches contemporary organisations take in order to change and shape their strategic direction. You should relate the theory to examples of business practice in the form of two case study examples, one of which should be the organisation you are employed by. The audience of this essay will be members of the student business society. Your choice of organisations should be agreed with your tutor during tutorial. In this essay you should cover learning outcomes 1, 2, 4 and 5
Aims and Summary
The module aims to give the student a knowledge of how an organisation sets its strategic direction, controls it and responds to changes in its environment by implementing programmes of change. The student will explore how an organisation moves through key stages in its development, whilst trying to achieve a competitive advantage and delivering innovation. It has been designed to provide the learner with an understanding of the core business areas of strategy and change
XXXXXXXXXXPlease Note
· This essay is all about summarizing. There is a lot to mention here but to summarize is the challenging
· This is an essay and it is two company not one company. I chose McDonald’s and John Lewis.
· Because this is essay, you are allowed to use diagram for instance LO1: I Prefer to use the model wheelen’s model of strategic management but if you find the other ones easy then use it for both companies. But provide the diagram
· Please use this book for reference- Ro
ins, S.P., De Cenzo, D.A., Coulter, M XXXXXXXXXXFundamentals of Management: Management Myths Debunked! Global Edition. 10th edn. Harlow: Pearson
· Johnson, G., Whittington R., Scholes K XXXXXXXXXXExploring Strategy: Texts and Cases. 11th edn. Harlow: Pearson.
· Please use these diagrams for both companies
· Please use academic sources like research gate and others and please for the reference and the main body of the work have to match if not please don’t do this work. Thank you
· Please use FORECASTING for instance- All strategic decisions involve forecasts about future conditions and outcomes.
· PESTEL factors will feed into these forecasts.
· Accurate forecasting is notoriously difficult as organizations are frequently trying to surprise their competitors.
· Forecasting takes three fundamental approaches based on varying degrees of certainty:
· Single-point.
· Range.
· Multiple-futures forecasting
· Essential Reading
· Johnson, G., Whittington R., Scholes K et al XXXXXXXXXXFundamentals of strategy 4th edn. Harlow: Pearson.
· Lynch, R., XXXXXXXXXXStrategic Management. 8th edn. London: Pearson Education
· Yukl, G. (2012), Leadership in Organizations: Global Edition. 8th edn. Harlow: Pearson Education
·
Managing strategic changeEnvironment
Resources
Purpose
Options
Options
Options
Choice
Implement
This session
The change kaleidoscope
Use these references if possible please
Balogun, J. and Hailey, H. V XXXXXXXXXXExploring Strategic Change, 4th edn, London: Prentice Hall.
Kotter, J. P XXXXXXXXXXLeading change: why transformation efforts fail. Harvard Business Review, 73(2), 59-67.
Lewin K XXXXXXXXXXField Theory in Social Science, London: Harper Row.
McGregor, D XXXXXXXXXXTheory X and theory Y. Organization theory, 358, 374.
L01: Critically explore the theoretical schools of strategic business and change management, with a particular focus on the role of strategy formation and the strategic planning process
Suggested approach:
· Briefly define strategic and explore the role of strategic planning. Critically explain the strategic management /formation process using suitable model such as wheelen’s model of strategic management or Thompson’s and Martin’s Strategic Management framework or Rothaemel’s AFI Strategy Framework or any other suitable model.
· Define & discuss what is an external business environment audit.
· Critically discuss how an external audit of the business environment can benefit strategic management decision making by explaining the benefits of using models like PESTLE, Porter’s 5 forces model and Swot analysis to assess its environment.
L02: Evaluate and apply conceptual and practical approaches to strategic business and change management in a range of organisational settings
Suggested approach:
· Briefly discuss why change occurs.
· Evaluate at least one of the following change management models and apply the concept in the context of your chosen organisation.
· Use- Mckinsey’s 7s model framework for both company
L04: Critically analyse and apply the concept of Prescriptive and emergent strategies approaches to manage strategic change and the problems companies face in implementing change.
Critically analyse Pettigrew and Whipps’s or Porter’s or Mintzberg’s model of emergent approach to strategic change. Critical analysis and application of the concept of regulatory and emerging strategies for managing strategic change and problems faced by companies in implementing change
And Kart Lewin or Kanter’s model of prescriptive approach to strategic change.
L05: Critically evaluate:
· The role of key Performance Indicators (KPI’S) in the strategic planning and change management process.
· Identify the KPI’S of your chosen company and critically evaluate how your company is using them to make new strategic plans to deal with change both internally and externally
Students could highlight the role of benchmarking in attempting this learning outcome.