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Strategic Plan Prior to completing this assignment, review your prior research and course submissions related to the company you selected for research in Week 2’s Environmental Scanning interactive...

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Strategic Plan

Prior to completing this assignment, review your prior research and course submissions related to the company you selected for research in Week 2’s Environmental Scanning interactive assignment. Ensure that you have incorporated the feedback you received from your previous submissions. In your Final Project this week, you will pull the various elements you’ve created together to aid your creation of a Strategic Plan. From the perspective of an executive with the firm, your supervisor has tasked you with creating a strategic plan to grow the business over the next three years using this Strategic Plan TemplatePreview the document. Continue to access the Mergent Ashford University Library online database which offers company financials, descriptions, history, property, subsidiaries, officers, and directors and the Business Insights database. (View the Getting Started With Mergentand Business Insights: Global documentsfor suggested methods of searching Ashford University Library databases generally as well as specific advice for searching these two databases).

Your strategic plan must be future-oriented and must

  • Describe the company, the company’s history and its 4Ps (Product, Price, Place, and Promotion).
  • Examine the company’s mission statement and assess its impact on the organization’s activities.
  • Explain the current situation of the organization in the market (industry, market, and general environment analysis).
  • Add your SWOT analysis (strengths, weaknesses, opportunities, and threats) of your chosen company here. Evaluate areas that offer opportunities for
    • Choose three or four areas from your SWOT analysis and assess why the areas you have chosen are essential to your strategic plan
  • Summarize the results of your Environmental Scan and Porter’s 5 Forces.
    • Evaluate the degree to which they aid in conceptualizing the company’s competitive position in its marketplace.
  • Assess the company’s international performance in light of Cultural Barriers, Monetary Exchange Rates, and Political Instability.
  • Assess the financial performance and condition of the
  • Operational budget: Research and assess the company’s operational budget.
  • Assess the performance in terms of key performance indicators.
  • In your analysis, be sure to include profitability ratios relevant to your analysis.
    • Debt to Equity ratio
    • Debt to Assets ratio
  • Based on the data, evaluate the overall current financial condition of the company.
    • Support your analysis by referring to the company data
    • Create a three year end trend analysis
  • Assess how your Operational Budget analysis affects your three-year strategic plan.
  • Recommend an organizational structure in terms of the organizational design as defined in Abraham XXXXXXXXXXsection 2.6.
  • Assess the impact of the strategic plan on the organizational culture.
  • Strategic Goals: Create measurable core strategic goals for each of the three to four areas addressed from the SWOT analysis, addressing any contingencies associated with the strategies you are recommending and prioritizing them according to ease of achievement and time to completion.
  • Recommend marketing positions and opportunities for growth in your strategic plan
  • Add specific language to the strategic plan that addresses the company’s Corporate Social Responsibility
  • Explain your plan to measure the success of your strategic plan
  • Submit the Strategic Plan to the instructor.

The Final Paper

  • Must be 7 to 10 double-spaced pages in length (excluding title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style(Links to an external site.) resource.
  • Must include a title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
    • For assistance on writing Introductions & Conclusions(Links to an external site.) as well as Writing a Thesis Statement(Links to an external site.), refer to the Ashford Writing Center resources.
  • Must use at least five scholarly and/or credible resources (including a minimum of three from the Ashford University Library) other than the textbook.
    • The Scholarly, Peer-Reviewed, and Other Credible Sources(Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • Must document any information used from sources in APA style as outlined in the Ashford Writing Center’s Citing Within Your Paper(Links to an external site.) guide.
  • (Links to an external site.)Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List(Links to an external site.) resource in the Ashford Writing Center for specifications.
Answered Same Day May 28, 2021

Solution

Sudipta answered on May 30 2021
151 Votes
1
STRATEGIC PLAN
Description of the company
Yum! Brands, Inc. is one of the most popular US based companies involved in delivering fast food across the globe. KFC, Pizza Hut, Taco Bell, WingStreet and The Habit of Burger Grill are five major
ands that operate under the um
ella of Yum! Brands. The company cu
ently offers their buses in more than 150 nations (Yum.com, 2020). Franchise based business target has been used by the management team of Yum! Brands in order to increase the number of stores. As per cu
ent reports, the company has more than 50,000 restaurants across the globe and around 34,000 employees are associated with the
and (Yum.com, 2020).
History
PepsiCo’s fast food division established an entity called Tricon Global Restaurants, Inc back in 1997. It listed under NYSE in 2002 with a re
anded version and called Yum! Brands, Inc. PizzaHut was the first
and established under that business unit. WingStreet was launched in 2003 and KFC was launched in 2004.
4P analysis of Yum! Brands, Inc.
Product
Each
and under Yum Brands offers a different product. For example, KFC is very focused on preparation related to burgers, crispy chicken, while Taco Bell is well known for Mecan origin dishes and grilled stuff. PizzaHut has expertise in the field of Pizza. Different varieties of pizza both veg and nonveg, are prepared by the restaurant.
Price
Yum! Brands maintain premium pricing strategies in their business. Winrow & Johnson (2010) stated that premium pricing is nothing but setting a higher price to its competitors. As the company offers comparatively better quality of food than its competitors therefore, despite having high prices, customers prefer to have food from any restaurants of Yum! Brands.
Place
As per the reports, it can be found that the company has expanded its services to more than 150 nations with more than 50,000 restaurants. Yum! Brands is the largest restaurant chain in the world. In addition to this, the company offers their products online as well. They have their own delivery service for PizzaHut, KFC and Taco Bell.
Promotion
Promotional strategy is one of the unique components of the
and, the company is involved in every possible promotional campaign like television commercial, social media, collaboration marketing and so on. Festive discount is one of the major promotional strategies implemented by the
and. In addition to this, coupon code, cashback offers from third party payment systems are some modern approaches of promotion executed by Yum! Brands.
Company’s mission statement and its impact on the organization’s activities
Mission statement: Our mission is to build the world's most loved, trusted and fastest growing restaurant
ands. We are evolving KFC, Pizza Hut and Taco Bell into iconic, distinctive and relevant global
ands.
Impact: As the company always wanted to be the ‘most loved’, ‘most trusted’
and in the word therefore, the management team is very much concerned with the quality of the product they deliver. The company’s each activity is designed in such a way so they do not need to compromise with the quality of product at any cost. Internal activities like production of raw material, training to chiefs, maintaining kitchen hygiene are highly strict.
Explain the cu
ent situation of the organization
While looking at the company’s worldwide revenue figure, it can be found that the company has generated a revenue of US$ 5.5 billion during the year 2018-2019. Total assets of the
and amounted to US$ 5.23 billion, at the same time net income of the company is US$1.29 billion. This figure has proved that the company is cu
ently at the top most position in the fast food industry across the globe.
If...
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