Social Media Marketing - Tuten
https://www.ebooks.com/account/books/
Part 1. Knowledge Synthesis
1.1. Chapter 6.
A. Explain the following concepts in your own words: internal social network, external social network, vertical networks, social lock-in, brand personification, real-time marketing, user-generated content, social ads, and native advertising. (1.5 Points)
Response:
B. Provide a real-world example for three concepts from the previous question. (1.5 Points)
Response:
1.2. Chapter 7.
A. Explain the following concepts in your own words: social publishing, content marketing, editorial message, commercial message, filler content, original content, social media optimisation, white hat, social media press releases. (1.5 Points)
Response:
B. Provide a real-world example for three concepts from the previous question. (1.5 Points)
Response: Responses may vary.
Part 2. Practices
2.1. Analyze a brand profile on Facebook: Please identify a brand of your choice that currently has a brand profile on Facebook, which could be your favorite brand, your company brand…etc, and answer the following questions. Next, consider Gallaugher and Ransbotham’s 3M Model and answer the following questions.
A. In the space below, please provide the name of the brand selected and the link to the brand’s Facebook profile page as well as define the brand’s personality and core values based on the brand’s social presence on Facebook. (1 Point)
Response:
B. Consider Gallaugher and Ransbotham’s 3M Model, does the brand use social media for megaphone (company broadcast posts), magnet (firm posts that invite customer engagement), and monitor posts (posts that reflect listening and responding to consumer conversations)? How engaging is each type of post? (1 Point)
Response:
C. What are the implications of the findings discussed in the previous question (2.1.B)?
Please provide detailed explanations to support your arguments. (1 Point)
Response:
2.2. Create a Facebook ad: Please create a Facebook ad for the brand identified in section 2.1 using the design elements covered in the text (see image below). You will want to make sure that the ad content is consistent with the brand’s personality, reflects the brand’s core values, and has a clear call to action (i.e., the desired action that you want your audience to take as a result of watching the ad, which should align with your marketing objectives). If you would like to see some examples of Facebook ads, please click the following link: https://adespresso.com/ads-examples/.
A. Please define your paid media objective(s) and provide the headline of your ad in the space below. (1 Point)
Response:
B. Please provide the text of your ad in the space below. (1 Point)
Response:
C. Please provide the description of your ad in the space below. (1 Point)
Response:
D. Please provide the caption of your ad in the space below. (1 Point)
Response:
E. Please provide the call to action of your ad in the space below. (1 Point)
Response:
F. Please provide the image of your ad in the space below. Here is a website that will allow you to download royalty-free images: https://www.pexels.com/royalty-free-images/ (1 Point)
Response:
Part 1. Knowledge Synthesis
1.1. Chapter 6.
A. Explain the following concepts in your own words: internal social network, external social network, vertical networks, social lock-in, brand personification, real-time marketing, user-generated content, social ads, and native advertising. (1.5 Points)
Response:
B. Provide a real-world example for three concepts from the previous question. (1.5 Points)
Response:
1.2. Chapter 7.
A. Explain the following concepts in your own words: social publishing, content marketing, editorial message, commercial message, filler content, original content, social media optimisation, white hat, social media press releases. (1.5 Points)
Response:
B. Provide a real-world example for three concepts from the previous question. (1.5 Points)
Response: Responses may vary.
Part 2. Practices
2.1. Analyze a brand profile on Facebook: Please identify a brand of your choice that currently has a brand profile on Facebook, which could be your favorite brand, your company brand…etc, and answer the following questions. Next, consider Gallaugher and Ransbotham’s 3M Model and answer the following questions.
A. In the space below, please provide the name of the brand selected and the link to the brand’s Facebook profile page as well as define the brand’s personality and core values based on the brand’s social presence on Facebook. (1 Point)
Response:
B. Consider Gallaugher and Ransbotham’s 3M Model, does the brand use social media for megaphone (company broadcast posts), magnet (firm posts that invite customer engagement), and monitor posts (posts that reflect listening and responding to consumer conversations)? How engaging is each type of post? (1 Point)
Response:
C. What are the implications of the findings discussed in the previous question (2.1.B)?
Please provide detailed explanations to support your arguments. (1 Point)
Response:
2.2. Create a Facebook ad: Please create a Facebook ad for the brand identified in section 2.1 using the design elements covered in the text (see image below). You will want to make sure that the ad content is consistent with the brand’s personality, reflects the brand’s core values, and has a clear call to action (i.e., the desired action that you want your audience to take as a result of watching the ad, which should align with your marketing objectives). If you would like to see some examples of Facebook ads, please click the following link: https://adespresso.com/ads-examples/.
A. Please define your paid media objective(s) and provide the headline of your ad in the space below. (1 Point)
Response:
B. Please provide the text of your ad in the space below. (1 Point)
Response:
C. Please provide the description of your ad in the space below. (1 Point)
Response:
D. Please provide the caption of your ad in the space below. (1 Point)
Response:
E. Please provide the call to action of your ad in the space below. (1 Point)
Response:
F. Please provide the image of your ad in the space below. Here is a website that will allow you to download royalty-free images: https://www.pexels.com/royalty-free-images/ (1 Point)
Response: