Select a company or brand/business you are familiar with or find interesting. What field of business...

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Select a company or brand/business you are familiar with or find interesting. What field of business marketing is this company in? Look at its direct and indirect competitors. In what category (or categories) are its most relevant competitors? Discuss your findings with the class.

Aarti J · Accepted Answer

Select a company or brand/business you are familiar with or find interesting. What field of business marketing is this company in? Look at its direct and indirect competitors. In what category (or categories) are its most relevant competitors? Discuss your findings with the class.
Answer:
McDonalds is one of the biggest fast food chain of the world. The company focus on locally relevant menu for food as well as beverages.

Select a company or brand/business you are familiar with or find interesting. What field of business marketing is this company in? Look at its direct and indirect competitors. In what category (or...

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