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Discussion 1- I have an iPhone 7S+, which I still consider as one of the latest model but in the Apple's line of iPhones its already 3 generations old and I have not even used most of its feature, I...

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Discussion 1-
I have an iPhone 7S+, which I still consider as one of the latest model but in the Apple's line of iPhones its already 3 generations old and I have not even used most of its feature, I skipped the iPhoneX, but the latest iPhone XS was launched with a very high price point and I am still thinking whether or not to upgrade to the latest version because there are not all the features that I am using, and moreover its expensive.
While I was having all these thoughts, I hear the news that Apple's shares went down by almost 10% when its released its earning and the main reason was cited as the lower sales forecast attributed to China and lesser people opting for upgrade (McMillan & Mickle, 2019).
I found the discussion topic here very relevant to my own experience and upon researching I found the main reason of this super fast technical innovation is to cater the niche market segmentation and allow technical companies to stay profitable by generating higher revenues. According to Schilling (2017), "As competition in an industry drives prices and margins lower, firms often try to shift sales into progressively higher tiers of the market. In these tiers, high performance and feature-rich products can command higher margins" (p. 60). So it is important to note that while these products have newer innovation but customer adaptability slows down because they are not able to learn every new feature that is coming with the higher end models. So while customer are demanding newer products, and technology is also improving, the technology trajectory is much steeper than the customer adaptability. 
One another perspective from the Technology Improvement point is that it takes much less effort for companies to launch improvements on an existing platform during the Rapid Improvement phase, often called as the Technology S curve, and if we play this concept along with the Technology Diffusion S curve, the adaptability of the matured capabilities is very low in its end of the life cycle. So sometimes if we see too many updates coming on an Operating System, it could be a sign of a Rapid Improvement phase of a technology (Schilling, 2017, p.52)
The biggest disadvantage of a steep technological advancement is that the lower end segment of the market does not get to take the advantage of the newer innovation earlier as they feel that they are overpaying for the feature they are not using. When I look back at the drastic growth of Samsung in the developing markets, I can very well see that how Samsung became number#1 cell phone maker by addressing the needs of "Segment Zero" which was initially neglected by Apple. (IDC, 2018).

Discussion 2-
I have found myself very comfortable in the apple ecosystem and when I tried to leave and try an android device in the apple ecosystem I learned there is no easy way to do this. I feel many people are in the same or similar situation where they may not appreciate the prices that apple offers it's adopters but the alternatives are not acceptable solutions.
Apple realizes this to some degree at least and in an article published only a year ago they admitted that people have become addicted to their devices in a way that even the company could not have foreseen. Proponents of the technology giant limiting  certain features or creating downtime for users has sparked both controversy and interest in the tech community (Manjoo, XXXXXXXXXXUpon the latest release of iOS there is a tracking feature which you can use to see how much time you spent on your device and in what capacity. 
Then there is the issue of rushing new updates to market that users do not need and didn't ask for. This can be seen in adding new "features" that users may find interesting but ultimately have no need to use. We can also recall the update that rendered many iPhones limited and slowed to the point of not functioning. The dreaded iOS 11.3 update was an effort to allow new adopters of the latest iPhones more bandwidth but the effort slowed older devices as well (Kelly, 2018).
So the question as to why technology is outpacing consumer need is the need to remain both relevant and profitable. Why would anyone update to the latest software or hardware unless there was some advantage either real or perceived. With that said, even Apple realizes that this is problematic and that users will not entertain prices beyond a certain ceiling even for their devices (Gurman, XXXXXXXXXXThey still have to remain a technology leader and so the new strategy will be to apparently offer services that we have to subscribe to in order to use. This creates a new monetary pipeline for the company and ensures customers continue to be tethered to their offering for the future.
There are both advantages and disadvantages to creating this technology. You automatically segment the population when you demand a certain price point and others in the demographic may be aged out due to the complexity of the software and hardware options. It seems that the advantages still so far outweigh the disadvantages when looking at the success of the company. I think the tech community is wavering though as evidenced by the most recent quarterly statements from Apple.
Answered Same Day Jan 18, 2021

Solution

Anuja answered on Jan 19 2021
154 Votes
Discussion 1
I have an iPhone 7S+, which I still consider as one of the latest model but in the Apple's line of iPhones its already 3 generations old and I have not even used most of its feature, I skipped the iPhoneX, but the latest iPhone XS was launched with a very high price point and I am still thinking whether or not to upgrade to the latest version because there are not all the features that I am using, and moreover its expensive.
While I was having all these thoughts, I hear the news that Apple's shares went down by almost 10% when it released its earning and the main reason was cited as the lower sales forecast attributed to China and lesser people opting for upgrade (McMillan & Mickle, 2019).
I found the discussion topic here very relevant to my own experience and upon researching I found the main reason of this super-fast technical innovation is to cater the niche market segmentation and allow technical companies to stay profitable by generating higher revenues. According to Schilling (2017), "As competition in an industry drives prices and margins lower, firms often try to shift sales...
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