research, analyze, and create the marketing plan sections described below for your company...

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research, analyze, and create the marketing plan sections described below for your company Proctor and Gamble

Situation Analysis: Using the sections below, analyze the XXXXXXXXXXcompetitive market, the company’s targeted market segments, and how your XXXXXXXXXXcompany’s capabilities stack up to the competition.
Market Summary: Describe, in detail, the target market segments by XXXXXXXXXXdetermining their segment size, segment needs, segment growth, and segment XXXXXXXXXXtrends. Using more detail to describe these market segments will prove to be beneficial as a basis for the marketing strategies and tactical programs presented later in your marketing plan.
SWOT Analysis: Include the sections described below.

Strengths: In this section, list and describe your company’s XXXXXXXXXXinternal physical and financial capabilities that can enable it to reach XXXXXXXXXXits stated objectives.
Weaknesses: In this section, list the internal elements that may XXXXXXXXXXprevent or slow your company's ability to achieve its XXXXXXXXXXstated XXXXXXXXXXobjectives.
Opportunities: In this section, list the external and potentially XXXXXXXXXXprofitable areas in which your company may find an XXXXXXXXXXinterest in which to XXXXXXXXXXtarget, engage, and perform.
Threats: In this section, list the external and potentially XXXXXXXXXXunfavorable trials that can negatively affect your XXXXXXXXXXcompany’s XXXXXXXXXXbusiness XXXXXXXXXXmodel and competitiveness.

Competition: List your company’s main competitors, and describe what XXXXXXXXXXpositions they occupy in the market in which your company wishes to XXXXXXXXXXcompete. Also, this section is where you should provide a summary of the competitors’ strategies.
Product Offerings: Review the company’s products or product lines, and XXXXXXXXXXidentify their main features.
Distribution: Describe and provide an overview of each of your company’s XXXXXXXXXXproduct distribution channels.

Ensure that you introduce the company you have chosen, and identify each section with a heading in your assignment. You should reference at least three sources to support this section of your marketing plan. As aforementioned, your sources should be from the CSU Online Library, but you may also include outside sources as well. All sources used, including the textbook, must be referenced and follow APA formatting, and quoted or paraphrased material must have accompanying in-text citations.

Azra S · Accepted Answer

A Situation Analysis of Procter and Gamble
A Situation Analysis of Procter and Gamble
Introduction
The foundations of Procter & Gamble were laid in 1837 through the collaboration between a British American called William Procter and Irish American called James Gamble. This multinational company has since concentrated on creating excellent consumer goods revolving mainly around four segments namely healthcare, personal care, fabric care and family care. Earlier it was also involved in sale of foods and snacks (McGuigan, 2015).
Procter and Gamble has been popular for several thousands of well-known products used all over the world like Head and Shoulders Shampoo, Gillette, Pampers, Olay, etc.
The company boasts a market capitalization of around $240 billion amassing total revenue of $65 billion (P&G, 2017). Procter and Gamble has it’s headquarter in Cincinnati, Ohio with a total workforce of over 95,000 employees worldwide.
Situation Analysis 
As such the competition that P&G faces is tough. Even though as a company it has been in the field of Consumer goods for several years, it faces fierce competition from many brands both local and global. P&G will have to continuously produce something striking within its products to remain of great impact.
In addition to this, it must also capitalise on its strengths and opportunities and work on its limitations while handling its threats to remain successful in the future. One measure that it can actively improve in is the use of mobile technology to create campaigns that can help increase the company’s popularity. It must also either produce something new or endorse existing products to gain an edge over its competitors.
Market Summary: 
The target market of P&G is varied since it produces a number of products that range from being useful to the young as well as the old. So the target market of P&G is diverse. For example, hair care products like Head and Shoulders targets the adult population both male and female. Pampers targets children aged 0-6 years and so on. Also the target market is spread all over the world so it is ethnically varied. 
The needs of each segment of this varied market are different. Due to rapid changes in demand, the company will have to be perceptive in recognizing the needs of its consumer segments. For example there has been a shift towards greener products in the recent years. So in order to gain competitive advantage P&G will have to shift focus towards creating greener products.
Since P&G has decided to concentrate on its current market without indulging in new ones, increase in life expectancy as well as spending capacity of consumers is likely to show growth within the segment itself (Payaud, 2014).
The target market of P&G is moving towards digitalization but also towards the use of natural substances. So the company needs to assess the contrast between these two opposing segments and direct both its marketing and product quality accordingly. ()
SWOT Analysis:

research, analyze, and create the marketing plan sections described below for your company Proctor and Gamble Situation Analysis: Using the sections below, analyze the XXXXXXXXXXcompetitive market,...

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