Solution
Harshit answered on
Jul 12 2021
1. EXECUTIVE SUMMARY
1. OVERALL STRATEGY:
All Sports Shoes Company continued throughout the years to focus on each region separately and design marketing strategies to suit each market’s demand. The management has employed a more value for the money strategy and dedicated its resources to produce premium quality shoes that satisfy every taste.
PREMIUM SHOES FOR EVERY TASTE is the company promise to all customers.
The company doubled its investment in advertising and increased the bids of the cele
ities' contracts to increase its image and revenue and to improve its relationship with customers overall. The company has focused on increasing its revenue, market share, and S/Q (styling/quality) rating per region. All Sports Shoes Co. has invested as well in improving its equipment to minimize its reject rate and enhanced its styling and quality.
1. COMPANY’S PRIME TACTICS Year 14:
In year 12, the company had three main tactics that focused on going forward:
 Focused Low-Cost Strategy
 More Value for Money Strategy
 Market Leader Approach
By monitoring the market changes and its rivals’ competition, the following Scorecard has been put up in place to monitor and measure its performance towards achieving its strategic targets:
The company has improved its profitability in Year 14 by 11% compared to Year 13: Europe – Africa region has grown the most scoring +30.38% increase versus the previous year and Latin America region being the least with a growth of +24.73% compared to Year 13.
The focus this year was to improve our customer satisfaction; therefore, the management approved a 56% increase in retail support and has improved all deliveries from the previous year by allocating an additional $ 5 Million to make sure everyone receives their orders on time, including the internet sales.
There was a shift in tactics this year regarding the marketing activities, where the company decided to double its investment in advertising and marketing support to maximize revenue and improved the company’s awareness. This strategy’s result is forecasted to reach its maximum potential in the upcoming years. The company's distribution goal is set to reach 5'000 stores in the four regions by Year 15 after widening its distribution for the last couple of years.
One of the challenges the company had in the last few years is to improve the productivity per employee while it is more complicated to manufacture 500 models with premium quality. In Year 14, the company has successfully reached its goal per region, Asia-Pacific recording the highest growth of 6.7% compared to the previous year. The company has invested this year as well in improving the workplace conditions and it is committed in the upcoming years to listen to all employees and create an enjoyable workplace and optimize employees’ productivity.
1. KEY OUTCOMES:
Below is a quick overview of the company’s key achievements and opportunities for Year 14:
1. +16.45% Net Revenue growth compared to Year 13
1. A- credit rating being the same rating that investors expect the company to achieve
1. +11.1% Improvement of the styling/quality rating
1. +9% of the Earning Per Share’s expectation of the shareholders
1. The decline of 9% of the Return of Equity
1. STOCK PRICE:
The stock price of the company has increased by 52.7% in Year 13 and declined 5% in Year 14 compared to its respective yearly targets. The company will maximize its efforts to set the performance back on track in Year 15.
1. FORWARD STRATEGIES:
The management will continue prioritizing its Value for Money Strategy, monitoring closely its performance versus its rivals in each market, and optimize its advertising and marketing activities to improve the image of All Sports Shoes. The styling and quality will continue to improve to deliver affordable premium quality products.
2. MAIN REPORT
1. FINANCIAL PERFORMANCE
1. SUMMARY OF KEY PERFORMANCE INDICATORS:
The company's Net Revenue has grown in Year 13 and 14 by +7.4% and +16.5% respectively. This higher revenue is generated by the increase of the retail outlets, the improvement of the S/Q rating, the intensive marketing events, and cele
ity endorsement.
The management has allocated high budgets for investments and operation spend that affected negatively both ROI (Return on Investment) and ROE (Return on Equity) in Year 14 but the plan’s positive impact on those indicators is forecasted to be more tangible in Year 15.
1. FINANCIAL RESULTS:
The EPS' (Earning per Share) target has been met in Year 14; however, the company is determined to improve it by at least 25% in the upcoming years.
1. FINANCIAL DATA ANALYSIS:
· The revenue of the company has been increasing at a normal rate from year 12 to 13 but in year 14, the revenue increased by 16.5% as the management increased the number of retail outlets. Although the revenue of the company has increased but the net profit did not increase in the same proportion as the increase in revenue as the company had to incur expenses in marketing and endorsement. The profit of the company has been reducing despite the increase in the revenue.
· The company has been constantly increasing the production levels and the company has been able to match the production in each region. The wholesale increased by 24% and Internet sales increased by 30% and the company didn't have any private label sales.
· The total assets in the year 14 were 662,058 out of which the cu
ent asset was 295,452. The major amount of the non-cu
ent asset was blocked in the investment in facilities and equipment. The cu
ent asset of the company has been increasing but the increase was very insignificant in year 14. The cu
ent asset
· The total liabilities in the year 14 was 378,292 which includes the long term bank loan is 289,500. The company took a loan in the year 14 of 10 years and the loans of the company have been repaid in the year 13 and 14. The company has been leveraging on the loans and therefore the risk in the company has increased. The company has focused on increasing the amount of retained profits and reinvesting the same in the company by gradually decreasing the amount of dividend paid to the shareholders.
· The credit rating of the company has also improved from B in year 10 to constantly remaining at B+ during the years 11 to 13 and improving to A- in the year 14. This is a good sign for the company as the company will be trusted more in the market to the financial investors and other companies.
1. LIQUIDITY & OTHER RATIOS:
Liquidity Ratio: This ratio includes the cu
ent ratio the formula for which is
Cu
ent ratio / Cu
ent Liabilities
Cu
ent ratio means that the ability of the company to repay its cu
ent liabilities using the cu
ent assets only. This measures the number of times the liquid assets are of the cu
ent liabilities that are due for payment in the upcoming 12 months.
ALL SPORTS SHOES CO.
YEAR 10
YEAR 11
YEAR 12
YEAR 13
YEAR 14
Cu
ent Assets
97,778
1,44,911
2,44,615
2,90,341
2,95,452
Cu
ent Liabilities
35,288
75,556
1,04,663
61,819
88,792
Cu
ent Ratio
2.771
1.918
2.337
4.697
3.327
The cu
ent assets of the company have been increasing but the cu
ent liabilities have always been less than the cu
ent assets which is a good sign for the company as the financial liquidity of the company has been maintained by the company and the company has not had cash crunch issues. The cu
ent ratio decreased in the year 11 but the same was recovered in the year 12 and the year 13, the cu
ent ratio reached 4.697 which was due to the repayment of the 1-year bank loan and in the year 14 the cu
ent assets did not increase much due to which the cu
ent ratio of the company decreased but there was improvement when compared with year 10.
ï‚· Interest coverage ratio: This ratio measures the ratio that the company will be able to earn or generate profits to cover the fixed interest costs of the company. The ratio helps the company to allocate the amount of profit that the company is generating that will cover the interest cost.
Earnings before interest and taxes / Interest expense
= 129717/ 12726
= 10.19
The interest coverage ratio of the company was at 6.62 in year 10 which gradually increased to 10.19 in the year 14. The interest coverage ratio decreased from 10.1 in year 12 to 9.75 in year 13 as the company took a long term loan to pay off the 1-year bank loan. The interest coverage ratio of 10.19 is a good sign that the company is earning approximately 10 times the fixed interest expense.
ï‚· Debt to assets ratio: This ratio is a measure that how many times the debt is the assets of the company. This measures the ratio of debt that occupies the total assets of the company which will help the management to see the percentage of debt in terms of assets in the company.
Long Term Debts/Total Assets
= 289,500 / 662,058
=0.4373
This means that the loan term debt of the company that is the long term bank loan is 43.73% of the total assets in the company. The assets of the company of 43.73% are formed because of the loan taken by the company. The ratio is good but the company should focus on the improvement of the same by decreasing the amount of loan and deleveraging the capital of the company.
 Default risk ratio: This ratio measures the amount of cash flow that is formed due to the payments of the loan of the principal amount. This ratio affirms the lenders and the financial institutions that the company will be able to repay the loans taken. The risk of default also helps the company’s credit rating which has improved from B in year 10 to A- in year 14 which is a good sign.
Cash flow from operations/Principal payments
= 118093/22900
= 5.16
The ratio is 5.16 for year 14 which is a good sign for the company.
1. CASH POSITION:
Following the achievement in Year 12 and Year 13, the management decided to purchase back 1'200'000 shares and pay high dividends ($7.4/share) to its investors considering that the company retained all dividends paid for the past 3 consecutive years. This decision has impacted negatively its cash on hand but the management is confident that those decisions will pay in the long term.
1. OPERATIONS
0. STOCK LEVEL:
The management followed the previous years’ strategy and maximized its production to reduce the production pair while improving its S/Q rating. this tactic has led to 157 days of inventory which is 2% more than the industry average. However, the company has generated a gross revenue of $ 143 Million from the clearance sale of the overstocked shoes.
0. PLANT CAPACITY AND PRODUCTION LEVEL:
The average use of the plants’ capacity was 118% in Year 14 that matches the company’s strategy to maximize its capacity to reduce as much as possible its cost per pair.
There was no loss of sale in Year 14 as the company has met the demand in each region. The total production has been maximized to adhere to a low cost per pair tactic implemented.
0. PLANT UPGRADE:
The company continued to invest in improving its equipment in Latin-America to reduce its high reject rate in Year 13 and 14, where the management spent $ 21 Million on purchasing Option A. This improvement and the ones implemented in Year 12 has allowed the company to save nearly $ 4 Million in the cost of the rejected pairs and ameliorating the reject rate to 5.5% of the overall company.
The company wants to improve the S/Q rating of its products and will invest in improving its equipment as well in Year 15 and will purchase option C.
1. CUSTOMER MARKETING
1. SALES PER SEGMENT:
Europe-Africa region was the growth leader for Year 14, achieving +30.38% compared to Year 13 with a Revenue of $ 258 Million.
BRANDED SALES PER REGION IN DOLLARS:
The Europe-Africa region was the leader this year and has achieved +30.33% compared to Year 13, while North America ranked fourth achieving +17.23% versus the previous year.
1. INTERNET SALES PER REGION IN DOLARS:
The Europe-Africa region has also ranked first in the internet sales this year with a growth of 30.57% versus last year and Asia-Pacific region ranking the lowest with an increase of 28.21% compared to Year 13.
1. PRICING:
To maintain a value for money approach, All Sports Shoes prices have been increasing slightly throughout the years to be able to offer a premium enhanced quality with higher percentage usage of superior material, better-enhancing styles, and higher TQM per pair. In Year 14, the company is producing shoes with 70% of superior materials and aims to increase it to 90% in each plant.
1. ADVERTISING SPEND:
The advertising spend per pair has been significantly increased from Year 14 in all plants. The decision was taken by management to maximize
and awareness and improve Sales revenue in general.
1. RESOURCES/LEARNING
1. OVERALL SUMMARY:
The biggest highlight of Year 14 is the increase of the productivity per employee in each plant. The management is determined to offer a friendly and efficient workplace and is striving to optimize the productivity in each factory. The number of supervisors has been changed to become a ratio of 1 supervisor for 40 employees.
1. EMPLOYEE’S PRODUCTIVITY vs INDUSTRY AVERAGE:
Even though the productivity has been improved in Year 14, the company’s performance is still within the average compared to the industry in general. A more tactical strategy will be implemented in Year 15 to optimize the productivity per employee.
3. CONCLUSION
The company has gone through major changes to survive in the dynamic world which apart from benefitting the company at large, has also contributed to the losses. The company has been constantly managing the growing business environment and making the appropriate decision for the development of the company in the competitive industry. With the marketing strategies and the cele
ity endorsement, the company is entering the big leagues in the given industry.
SWOT analysis of the company will help clarify and classify all the strengths, weaknesses, opportunities, and threats of the company which is a
eviated as SWOT itself.
STRENGTHS
The company’s major strength is that the company has expanded it’s business to a great extent through establishing retail outlets around the relevant geographical areas so that it can cover a large area of the market and enhance it’s market share as well. It has resulted in greater economies of scale and has helped the company increase it’s revenue to a different level thereby maximizing sales. The company is also repaying its debts and by reducing the dividends paid, it is increasing the retained earnings.
WEAKNESSES
The company while increasing its revenue by establishing retail outlets across the areas has also faced a decline in the net profit. The main reason behind this weakness is the increase in it's fixed costs by enhancing advertisement, marketing, and sales promotion. Advertisement is needed as the company should let people know about the new stores opened in the market, but the company should also on the other hand control the expense overall so that it doesn't affect the company's net profit. Increasing sales would help the company achieve it's goal of sales maximization whereas a decrease in profits would harm the company's profit maximization objective.
OPPORTUNITIES
The company can also start it's business online by contacting the e-commerce operators online who can help the company to deliver its products. The company can then cover a wider area than by only establishing stores because it can help the company to connect to its customers worldwide. Nowadays people find it very convenient to shop from online stores rather than hopping around in a shopping complex. As a result, it can be a great opportunity for the company to enhance its business and increase its market share.
THREATS
For a shoe industry to rise in the future, the only threat could be its competitors. By restricting the new entrants in the market, the company can solve the problem at large. But, in today's fast-growing environment, competition is increasing to a great extent thereby reducing the market share of each company.
4. STRATEGIES FOR NEXT DECISION ROUNDS
The All Sports Shoes Company has been focusing on internet sales and retail sales which have improved a lot due to the new marketing strategies and the cele
ity endorsement which in turn has increased the expenditure but the revenue has increased which has given the company a right push. The company is focusing on its motto of SHOES FOR EVERYONE and has been able to achieve in terms of the financial analysis as present in the assignment. The company aims at making shoes that can be worn by the people of each class and economic level and making the amount paid by them for its worth. The company aims at giving competition to the market leaders and if the company can maintain the quality of work that has been constantly maintained and improved by the company, the company will be able to capture the market. The company can focus more on the internet sales and set up its website as the selling point and give offers and discounts or package deals to the customers who will end up with more of the product.
RETAIL OUTLETS 4'786 (+8.6% vs YR13)
EBIT MARGIN 14.212%
GROSS REVENUE $M 938 (+21.9% vs YR13)
IMAGE RATING 76 (+5.5% vs YR13)
S/Q RATING 7* (+11.1% vs YR13)
AVERAGE PRODUCTIVITY 4'309'000 (+4.9% vs YR13)
SALES REVENUE & PROFIT
Sales YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 432646 454976 729894 783757 912699 net profit % YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 9.2454339113270528E-2 8.7376037417358179E-2 0.16576105571493943 0.13647342224694645 8.9727281392879915E-2
SALES REVENUE '000
NET PROFIT %
STOCK LEVEL
NA
YEAR 12 YEAR 13 YEAR 14 1156 981 1307 EA
YEAR 12 YEAR 13 YEAR 14 641 1660 1305 AP
YEAR 12 YEAR 13 YEAR 14 831 1319 1648 LA
YEAR 12 YEAR 13 YEAR 14 407 737 513
TOTAL PAIRS '000
PLANTS CAPACITY
NA YEAR 12 YEAR 13 YEAR 14 1 1.05 1.2 AP YEAR 12 YEAR 13 YEAR 14 1 1.149999999999999 1.2 LA YEAR 12 YEAR 13 YEAR 14 1.2 1.1900000000000008 1.129999999999999
CAPACITY %
TOTAL PRODUCTION
NA 4000
YEAR 12 YEAR 13 YEAR 14 4000 4200 4800 EA YEAR 12 YEAR 13 YEAR 14 0 0 0 AP 6000
YEAR 12 YEAR 13 YEAR 14 6000 6900 7200 LA 3600
YEAR 12 YEAR 13 YEAR 14 3600 4750 4800
TOTAL PRODUCTION '000
BRANDED PRODUCTION
PRODUCTIVITY YEAR 12 YEAR 13 YEAR 14 4076 4108.3333333333294 4309.3333333333294 PRODUCTION COST YEAR 12 YEAR 13 YEAR 14 27.38 28.64 29.259999999999987 PAIR/WORKER/YEAR $ '000
$/PAIR PRODUCED
REJECT RATE AND PRODUCTION
reject rate % YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 8.6000000000000035E-2 8.2000000000000017E-2 6.6000000000000003E-2 7.0000000000000021E-2 5.5000000000000014E-2 Net Production YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 8371 9919 12700 14765 15869
REJECT RATE
TOTAL PRODUCTION
WHOLESALE PER REGION
NA YEAR 12 YEAR 13 YEAR 14 149209 184385 216148 EA YEAR 12 YEAR 13 YEAR 14 156702 157648 205469 AP YEAR 12 YEAR 13 YEAR 14 96779 122059 152737 LA YEAR 12 YEAR 13 YEAR 14 131079 138079 169714 TOTAL YEAR 12 YEAR 13 YEAR 14 314731 602171 744068
GROSS REVENUE $ '000
GROSS REVENUE $ '000
INTERNET SALES
NA YEAR 12 YEAR 13 YEAR 14 40627 44227 57246 EA YEAR 12 YEAR 13 YEAR 14 42510 40099 52358 AP YEAR 12 YEAR 13 YEAR 14 26077 30030 38502 LA YEAR 12 YEAR 13 YEAR 14 34933 34684 45778 TOTAL YEAR 12 YEAR 13 YEAR 14 144147 149040 193884
GROSS REVENUE $ '000
GROSS REVENUE $ '000
PRICE AND S/Q RATING
INTERNET PRICE YEAR 12 YEAR 13 YEAR 14 84 89 93.75 WHOLESALE PRICE YEAR 12 YEAR 13 YEAR 14 59.5 63.65 66.55 S/Q RATING YEAR 12 YEAR 13 YEAR 14 5.8 6.3 7
PRICE $
S/Q RATING
YEAR 12 YEAR 13YEAR 14
ACTUALACTUALACTUAL
Net Revenue729,894 783,757 7.4%912,699 16.5%
Cost of goods351,041 410,050 16.8%500,515 22.1%
Expenses187,023 203,442 8.8%282,467 38.8%
Net Profit120,988 106,962 -11.6%81,894 -23.4%
Net Profit %17%14%-20.2%9%-37.2%
ROI87.3%81.5%-6.7%69.7%-14.5%
ROE40.3 25.8 -36.0%21.8 -15.5%
ALL SPORTS
SHOES CO.
$ '000
YOY %YOY %
FINANCE ANALYSIS
ALL SPORTS SHOES CO. YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14
ACTUAL TARGET ACTUAL TARGET ACTUAL TARGET ACTUAL TARGET ACTUAL
Revenue 432,646 454,278 454,976 500,474 729,894 783,757
Cost of goods 228,053 233,184 351,041 410,050 500,515
Expenses 137,276 156,293 187,023 203,442 282,467
Net Profit 40,000 42,000 39,754 43,729 120,988 106,962 81,894
Net Profit % 9.2% 9.7% 8.7% 9.6% 17% 14% 9%
ROI 44.8%
Maia: Maia:
Net investment in YR 11 is $(000) 88'800 87.3%
Maia: Maia:
Net investment in year 12 is $(000) 138'540 81.5%
Maia: Maia:
Net investment is $ '000 131280
69.7%
Maia: Maia:
Nei investment is $'000 117520
ROE 20.0 21.0 17.7 22.0 40.3 23.0 25.8 24.0 21.8
ALL SPORTS SHOES CO. YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14
ACTUAL TARGET ACTUAL % vs TARGET TARGET ACTUAL % vs TARGET TARGET ACTUAL % vs TARGET TARGET ACTUAL % vs TARGET
Earnings per Share 2 2 1.99 -0.5% 3 6.05 101.7% 3.5 5.35 52.9% 4 4.36 9.0%
Credit rating B B+ B+ ACHIEVED B+ B+ ACHIEVED B+ ACHIEVED A- ACHIEVED
Interest Coverage 6.62 7.52 10.1 9.75 10.19
Bo
owings 132488 261856 268063 202319 378292
Stock price - 40 16.72 -58.2% 50 133.85 167.7% 65 99.25 52.7% 80 75.65 -5.4%
ALL SPORTS SHOES CO. YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14
Cu
ent Assets 97,778 144,911 244,615 290,341 295,452
Cu
ent Liabilities 35,288 75,556 104,663 61,819 88,792
Cu
ent Ratio 2.771 1.918 2.337 4.697 3.327
ALL SPORTS SHOES CO. $ '000 YEAR 12 YEAR 13 YOY % YEAR 14 YOY %
ACTUAL ACTUAL ACTUAL
Net Revenue 729,894 783,757 7.4% 912,699 16.5%
Cost of goods 351,041 410,050 16.8% 500,515 22.1%
Expenses 187,023 203,442 8.8% 282,467 38.8%
Net Profit 120,988 106,962 -11.6% 81,894 -23.4%
Net Profit % 17% 14% -20.2% 9% -37.2%
ROI 87.3%
Maia: Maia:
Net investment in year 12 is $(000) 138'540 81.5%
Maia: Maia:
Net investment is $ '000 131280
-6.7% 69.7%
Maia: Maia:
Nei investment is $'000 117520
Maia: Maia:
Net investment in YR 11 is $(000) 88'800
Maia: Maia:
Net investment in year 12 is $(000) 138'540
Maia: Maia:
Net investment is $ '000 131280
Maia: Maia:
Net investment in year 12 is $(000) 138'540
Maia: Maia:
Net investment is $ '000 131280
-14.5%
ROE 40.3 25.8 -36.0% 21.8 -15.5%
ALL SPORTS SHOES CO. $ '000 YEAR 12 YEAR 13 YEAR 14
TARGET ACTUAL % vs TARGET TARGET ACTUAL % vs TARGET TARGET ACTUAL % vs TARGET
Earnings per Share 3 6.05 101.7% 3.5 5.35 52.9% 4 4.36 9.0%
Credit rating B+ B+ ACHIEVED B+ ACHIEVED A- ACHIEVED
Interest Coverage 10.1 9.75 10.19
Bo
owings 268,063 202,319 378,292
Stock price 50 133.85 167.7% 65 99.25 52.7% 80 75.65 -5.4%
ALL SPORTS SHOES CO. $ '000 YEAR 12 YEAR 13 YEAR 14
Cu
ent Assets 244,615 290,341 295,452
Cu
ent Liabilities 104,663 61,819 88,792
Cu
ent Ratio 2.337 4.697 3.327
Company Performance
ALL SPORTS SHOES CO.
COMPANY OVERALL BRANDED PRIVATE LABEL INTERNET
2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015
Actual Target Actual Target Actual Target Actual Target Actual Target Actual Actual Target Actual Target Actual Target Actual Target Actual Target Actual Actual Target Actual Target Actual Target Actual Target Actual Target Actual Actual Target Actual Target Actual Target Actual Target Actual Target Actual
OPERATIONS Cost of production per pair 23 23.09 27.38 28.6 29.3 23 23.09 27.38 28.64 29.26 25.04 24.09
reject rate % 8.6% 8.20% 6.6% 7.0% 5.5% 8.6% 8.20% 6.6% 7% 5.5% 8.5% 2.7%
Net Production 8,371 9,919 12,700 14,765 15,869 7,571 9,919 12,700 14,230 15,869 800 535
% Superior materials
no of models produced 200 250 450 500 500 200 250 450 500 500 100 100
TQM spend per pair 1.04 1.31 2.85 2.71 3.28 1.04 1.31 2.85 2.71 3.28 1.04 2.57
Quality 4 4.2 5.8 6.3 7 4 4.2
tc={AE7C235B-6064-4CDD-BA78-FFB11D6FB33A}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
lowest amongst 4 regions 5.8 6.3 7.0 3 5
LEARNING & DEVELOPMENT Training spend $848 $1,632 2,142 3,001 3,431 $848 $1,632 2,142 3,001 3,431
TQM spend per pair 1.04 1.31 2.85 2.71 3.28 1.04 1.31 2.85 2.71 3.28
Incentive pay 5,518 8,263 8,409 15,261 13,976 5,518 8,263 8,409 15,261 13,976
Number of employees 1,943 2,456 3,300 3,546 3,431 1,943 2,456 3,300 3,546 3,431
CUSTOMERS & MARKETING Advertising Spend 52,000 62,840 64,000 63,250 108,750 29,323 38,215 37,030 38,868 74,045 22,677 24625 26,970 24,382 34,705
Cele
ity Endorsement payments 0 0 1,000 1001 1000 0 0 842 837 814 0 0 158 164 186
Image rating 70 70 66 72 73 72 76 70 70 66 72 73 72 76 70 72 70 70 66 72 73 72 76
Price per pair 50.38 50.78 59.59 63.41 66.55 34.5 34
tc={93F615B1-CC2A-4E81-94E0-B29E3163DB91}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
Exclusive of RX adjustments 69.38
tc={6F012644-4C36-440D-B2F5-6320BDBF9810}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
Excluding RX Adj
tc={855F9219-1941-4C59-83A7-F65766DF4D00}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
41% 72.09 84.08 88.77 93.8
Market Share 8.3% 8.7% 9.4% 8.60% 9.00% 8.30% 7% 8.60% 7.60% 8.60%
Retailer support Rebate 11,850 13,450 13,584 18,227 28,514 11,850 13,450 13,584 18227 28514
Sales $ 432,646 454,278 450,826 495,909 677,916 711,812 769,401 807,871 937,952 314731 363365 533769 602171 744068 27600 18,190 90315 87,461 144,147 149,040 193,884
Sales units (000s) 8,150 8,558 8,238 9,062 9,665 10,148 10,068 10,571 11,096 6247 7155 8134 7974 9029 800 535 1103 1,083 1,531 1,559 2,067
FINANCE Earnings per Share 2 2 1.99 3 6.05 3.5 5.35 4 4.36
Net Revenues
tc={681E0A37-1F3C-470B-997E-E89C13220375}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
Income Statement
tc={3BD3C022-FDF5-48A2-9012-DA2FD015CF2E}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
44%
tc={7F6FD23E-9C1F-407F-A638-F0E69B5D538A}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
40%
tc={AE7C235B-6064-4CDD-BA78-FFB11D6FB33A}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
lowest amongst 4 regions
tc={93F615B1-CC2A-4E81-94E0-B29E3163DB91}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
Exclusive of RX adjustments 432,646 454,278 454,976 500,474 729,894 766,389 783,757 822,945 912,699
Profit 40,000 42,000 39,754 43,729 120,988 127,037 106,962 112,310 81,894
Net profit percentage 9.2% 8.7% 9% 16.6% 17% 13.6% 14% 9.0%
Return on equity 20 21 17.7 22 40.3 23 25.8 24 21.8
Credit rating B B+ B+ B+ B+ B+ B+ A- A-
Cu
ent ratio 2.77 1.92 2.34 4.7 3.33
Interest Coverage 6.62 7.52 10.1 9.75 10.19
Cash Balance 6,074 0 24,184 8,414 - 0
Bo
owings 132,488 261,856 268,063 202,319 378,292
New Shares on Issue 0 0 0 0 0
BALANCED SCOREBOARD
METRIC YEAR 13 % vs TARGET YEAR 14 % vs TARGET
TARGET ACHIEVEMENT TARGET ACHIEVEMENT
FINANCIAL
MAINTAIN PROFITABILITY $ 766,388,700 $ 783,757,000 2.3% $ 822,944,850 $ 912,699,000 10.9%
INCREASE EARNING PER SHARE 3.5 5.35 52.9% 4 4.36 9.0%
CUSTOMER
INCREASE RETAIL SUPPORT $ 18,000,000 $ 18,227,000 ACHIEVED $ 27,800,000 $ 28,514,000 ACHIEVED
ON TIME DELIVERY $ 7,900,000 $ 8,559,000 ACHIEVED $ 13,000,000 $ 13,544,000 ACHIEVED
INTERNAL PROCESS
PREMIUM QUALITY SHOES WITH LOW PRODUCTION COST $ 29.00 $ 28.64 ACHIEVED $ 28.75 $ 29.26 NOT ACHIEVED
OPTIMIZE RETAIL DISTRIBUTION 4,000 4,423 11% 4,500 4,786 6%
DOUBLE MARKETING ACTIVITIES - $ 111,285,000 - $ 200,000,000 $ 212,384,000 ACHIEVED
IMPROVE S/Q STYLING 6 * 6.3 * ACHIEVED 7 * 7 * ACHIEVED
LEARNING AND GROWTH
AMELIORATE PRODUCTIVITY PER EMPLOYEE $ 4,200,000 $ 4,108,000 NOT ACHIEVED $ 4,200,000 $ 4,309,000 ACHIEVED
INVEST IN TRAINING $ 3,000,000 $ 3,001,000 ACHIEVED $ 3,400,000 $ 3,431,000 ACHIEVED
CSR INITIATIVES - YR 13 ETHICS TRAINING -YR14 IMPROVED WORKING CONDITIONS - $ 400,000 ACHIEVED - $ 8,200,000 ACHIEVED
Sheet1
EBIT MARGIN 14.212% GROSS REVENUE $M 938 (+21.9% vs YR13) NET PROFIT MARGIN 9%
IMAGE RATING 76 (+5.5% vs YR13) RETAIL OUTLETS 4'786 (+8.6% vs YR13) S/Q RATING 7* (+11.1% vs YR13)
MARKETING SUPPORT 212'384'000 (+90.8% vs YR13) AVERAGE PRODUCTIVITY 4'309'000 (+4.9% vs YR13) EARNING / SHARE 4.36 (+9% vs Investor expectation)
DASHBOARD
BALANCED SCORECARD DASH BOARD
COMPANY Good Quality Shoe Company
Base Year 2010 2011 Industry AVG Increase or Decrease on previous year 2012 Industry AVG Increase or Decrease on previous year 2013 Industry AVG Increase or Decrease on previous year 2014 Industry AVG Increase or Decrease on previous year Increase or Decrease on base year Base Year 2010 2011 Industry AVG Increase or Decrease on previous year 2012 Industry AVG Increase or Decrease on previous year 2013 Industry AVG Increase or Decrease on previous year 2014 Industry AVG Increase or Decrease on previous year Increase or Decrease on base yea
PRODUCTIVITY/ OPERATIONS FINANCIAL
Productivity per employee (pairs per annum) 4 4 (0) 4 (0) 4 0 5 0 7% Sales $ 432,646.00 $ 454,976.00 $ 22,330 $ 729,894 $ 274,918 $ 783,757 $ 53,863 $ 912,699 $ 128,942 111%
Star rating 4.00 4.20 0.20 5.80 1.60 6.30 0.50 7.00 0.70 75% Operating profit $ 40,000 $ 39,754 (246) $ 120,988.00 81,234 $ 106,962.00 (14,026) $ 81,894.00 (25,068) 105%
Reject Rate 9% 8% -0% 7% -2% 7% 0% 6% -2% -36% EPS $ 2.00 $ 1.99 -1% $ 6.05 4 $ 5.35 (1) $ 4.36 (1) 118%
Cost of Production per pair $ 22.55 $ 23.09 1 $ 27.38 4 $ 28.64 1 $ 29.26 1 30% Cash Balance $ 6,074.00 $ - 0 $ 24,184.00 24,184 $ 8,414.00 (15,770) $ - 0 -100%
Shares on Issue - 0 - 0 - 0 - 0 - 0
Bo
owing $ 132,488.00 $ 261,856.00 129,368 $ 268,063.00 6,207 $ 202,319.00 (65,744) $ 378,292.00 175,973 186%
CUSTOMERS AND MARKETING LEARNING AND DEVELOPMENT
Base Year 2010 2011 Industry AVG Increase or Decrease on previous year 2012 Industry AVG Increase or Decrease on previous year 2013 Industry AVG Increase or Decrease on previous year 2014 Industry AVG Increase or Decrease on previous year Increase or Decrease on base year Base Year 2010 2011 Industry AVG Increase or Decrease on previous year 2012 Industry AVG Increase or Decrease on previous year 2013 Industry AVG Increase or Decrease on previous year 2014 Industry AVG Increase or Decrease on previous year Increase or Decrease on base yea
Image rating 70 66 (4) 73 7 72 (1) 76 4 9% Training spend per employee $ 848.00 $ 1,632.00 $ 784.00 $ 2,142.00 $ 510.00 $ 3,001.00 $ 859.00 $ 3,431.00 $ 430.00 305%
Price per pair (Wholesale) $ 50.38 $ 50.78 $ 0.40 $ 59.59 $ 8.81 $ 63.41 $ 3.82 $ 66.55 $ 3.14 32% TQM spend per pair $ 1.04 $ 1.31 $ 0.27 $ 2.85 $ 1.54 $ 2.71 -$ 0.14 $ 3.28 $ 0.57 215%
Market Share (Wholesale) 8% 9% 0% 9% 1% 9% -1% 9% 0% 8% Green Materials %
Retailer support Rebate $ 11,850.00 $ 13,450.00 1,600 $ 13,584.00 134 $ 18,227.00 4,643 $ 28,514.00 10,287 141% Incentive pay 5,518.00 8,263.00 2,745.00 8,409.00 146 15,261.00 6,852 13,976.00 (1,285) 153%
Sales (in '000 Dollars) $ 432,646.00 $ 450,826.00 18,180 $ 677,916.00 227,090 $ 769,401.00 91,485 $ 937,952.00 168,551 117%
`
Note areas that are shaded contain formulas DO NOT OVERWRITE THESE
You may add other key information to these
GRAPHS
MARKET SHARE / SHOE PRICE REJECT RATE / SHOES PRODUCED
Branded Shoes YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14
Price per pair $ 50.38 $ 50.78 $ 59.59 $ 63.41 $ 66.55 reject rate % 9% 8% 7% 7% 6%
Market Share 8.3% 8.7% 9.4% 8.6% 9.0% Net Production 8,371.00 9,919.00 12,700.00 14,765.00 15,869.00
SALES REVENUE/PROFIT
YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14
Sales $ 432,646 $ 454,976 $ 729,894 $ 783,757 $ 912,699
net profit % 9.2% 8.7% 16.6% 13.6% 9%
BRANDED PRODUCTION NA
YEAR 12 YEAR 13 YEAR 14
pai
worke
year PRODUCTIVITY $ 4,076 $ 4,108 $ 4,309
$/pair produced PRODUCTION COST 27.38 28.64 29.26
YEAR 12 YEAR 13 YEAR 14
INTERNET PRICE 84 89 93.75
WHOLESALE PRICE 59.5 63.65 66.55
S/Q RATING 5.8 6.3 7
WHOLESALE MARKET SHARE
Price per pair YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 50.38 50.78 59.59 63.41 66.55 Market Share YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 8.3000000000000004E-2 8.6999999999999994E-2 9.4E-2 8.5999999999999993E-2 0.09
WHOLESALE PRICE/PAIR
MARKET SHARE
REJECT RATE AND PRODUCTION
reject rate % YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 8.5999999999999993E-2 8.2000000000000003E-2 6.6000000000000003E-2 7.0000000000000007E-2 5.5E-2 Net Production YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 8371 9919 12700 14765 15869
REJECT RATE
TOTAL PRODUCTION
SALES REVENUE & PROFIT
Sales YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 432646 454976 729894 783757 912699 net profit % YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 9.2454339113270431E-2 8.7376037417358277E-2 0.16576105571493943 0.13647342224694645 8.9727281392879804E-2
SALES REVENUE '000
NET PROFIT %
BRANDED PRODUCTION
PRODUCTIVITY YEAR 12 YEAR 13 YEAR 14 4076 4108.333333333333 4309.333333333333 PRODUCTION COST YEAR 12 YEAR 13 YEAR 14 27.38 28.64 29.26 PAIR/WORKER/YEAR $ '000
$/PAIR PRODUCED
PRICE AND S/Q RATING
INTERNET PRICE YEAR 12 YEAR 13 YEAR 14 84 89 93.75 WHOLESALE PRICE YEAR 12 YEAR 13 YEAR 14 59.5 63.65 66.55 S/Q RATING YEAR 12 YEAR 13 YEAR 14 5.8 6.3 7
PRICE $
S/Q RATING
North America
All Sports Shoes Co. North America
YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 YEAR 15
BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET
OPERATIONS reject rate % 7.00% 6.90% 7.40% 7.30% 8.40% 5.60% 8.90% 4% 4% 2%
cost of Rejected pairs ($000) 6302 752 6964 0 9490 0 11669 6483 0
% Superior materials 31.00% 20.00% 39.00% 38.00% 62.00% 70.00%
Materials costs per pair $ 8.52 7.48 9.3 9.75 0 10.66 10.46
no of models produced 200 100 200 400 100 500 100 500 100
TQM spend per pair 1.08 1.08 1.3 0 2.73 2.63 2.61
Production costs per pair 23.98 26.93 25.46 0 30.87 34.24 33.57
COG sold per pair 24.98 26.42 32.2 35.24 34.57
Total Production (incl rej) 4463 4000 4000 4200 4800
Capacity utilization 112% 100% 100% 105% 120%
Completion of new/ add space (000s of pairs) 1000 0 0 0
Purchase of new equipment 0 0 0 0 0
Production improvement options 0 0 0 10000
Maia: Maia:
Option A 0
S/Q rating 4 * 3 * 4.2 0 5.8 4.7 6.3 5 7.1 5.3
End of Year Inventory (000s) 71 369 1156 981 1307
Inventory clearance ($000) 11989 36911 37661
operating profit margin 18.3% 22.5% 14.2% 18.9% 20.7% 27.8% 17.9% 27.2% 19.1% 25.6%
LEARNING & DEVELOPMENT Training expenditure 480 634 651 820 781
Employee's productivity 5000 5045 4912 4879 5123
Number of employees 800 793 814 820 781
Incentive pay % 11.20% 8.60% 8.20% 14.90% 13.10%
Number of supervisors 20 32 41 41 39
CUSTOMERS & MARKETING Advertising Spend 8498 1502 10469 1531 10134 1866 10527 1973 20372 4628
Cele
ity Endorsement payments 237 44 251 47 242 55
Price per pair 48 32 67 48 35 69 60 42 84 61.55 36 86 66.55 34 94
Market Share 8.30% 8.30% 8.80% 6.80% 8.60% 7.80% 8.50% 7.30% 9.00% 8.50%
Retailer support 4000 5000 6180 6425 8738
Sales $ 95856 6400 28064 108960 0 22908 149209 0 40627 184385 44227 216148 57246
Sales units (000s) 1997 200 353 2270 0 332 2287 0 421 2396 449 2682 609
Search engine advertising 5000 5500 5500 5000 5250
Total marketing expenses 16492 7652 20010 8181 21125 9360 20917 9370 35521 12283
Europe Africa
ALL SPORTS SHOES CO. Europe Africa
YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 YEAR 15
BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET
OPERATIONS reject rate % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
cost of Rejected pairs ($000) 0 0 0 0 0 0 0 0 0
% Superior materials 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Materials costs per pair $ 0 0 0
no of models produced 200 100 246 0 443 0
TQM spend per pair 0 0 0 0 0 0.00% 0 0 0
Production costs per pair 0 0 0 0 0 0 0 0 0
COG sold per pair 30.98 20.97 34.81 34.28 33.55
Total Production (incl rej) 0 0 0
Capacity utilization 0% 0% 0%
Completion of new/ add space (000s of pairs) 0 0 0
Purchase of new equipment 0 0 0
Production improvement options 0 0 0
S/Q rating 4 3 4.5 0 4.5 6.2 4.6 6.2
End of Year Inventory (000s) 60 657 641 1660 1305
Inventory clearance ($000) 0 0 21473 23345 54922
operating profit margin 13.3% 17.9% 14.1% 16.8% 19.5% 27.1% 16.5% 25.9% 21.0% 27.5%
LEARNING & DEVELOPMENT Training expenditure 0 0 0
Employee's productivity 0 0 0
Number of employees 0 0 0
Incentive pay % 0.00% 0.00% 0.00%
Number of supervisors 0 0 0
CUSTOMERS & MARKETING Advertising Spend 7650 1350 9919 1581 9639 1861 10099 1901 19294 4706
Cele
ity Endorsement payments 234 45 225 42 206 50
Price per pair 48 37 72 48 38 69 60 41 84 62.25 36 87 66.55 36 94
Market Share 8.30% 8.30% 8.50% 7.20% 9.70% 9.20% 8.70% 7.40% 8.70% 8.90%
Retailer support 4000 4250 3630 5733 7086
Sales $ 90100 7400 25350 100700 26513 156702 42510 157648 40099 205469 52358
Sales units (000s) 1700 200 300 1900 0 303 2259 436 2141 403 2283 557
Search engine advertising 4500 5500 5500 4250 4500
Total marketing expenses 15050 7000 17969 8413 18021 0 9529 19376 8543 31837 11606
Asia Pacific
ALL SPORTS SHOES CO. Asia Pacific
YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 YEAR 15
BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET
reject rate % 10.10% 10.00% 8.60% 8.00% 5.20% 3.30% 5.40% 3% 5% 3%
cost of Rejected pairs ($000) 8175 916 11560 0 7508 0 9007 9420
% Superior materials 54.00% 20.00% 48.00% 60.00% 68.00% 70.00%
Materials costs per pair $ 10.28 10.53 10.13 10.55 10.65
no of models produced 200 100 250 100 450 100 500 100 500 100
TQM spend per pair 1 1.31 2.95 2.75 3.27
Production costs per pair 21.15 21.68 25.44 25.54 26.5
COG sold per pair 26.44 26.54 27.51
Total Production (incl rej) 4693 6800 6000 6900 7200
Capacity utilization 117% 113% 100% 115% 120%
Completion of new/ add space (000s of pairs) 2000 0 0 0 0
Purchase of new equipment (000s of pairs) 0 2000 0 0 0
Production improvement options 1500
Maia: Maia:
Option A 0 0
S/Q rating 4 3 4.5 0 5.2 4.6 6.3 5 7 5.2
End of Year Inventory (Pairs) 45 481 831 1319 1648
Inventory clearance ($000) 0 0 13271 20607 29371
operating profit margin 21.9% 17.5% 21.9% 17.8% 29.2% 28.8% 29.9% 24.9% 26.6% 28.9%
LEARNING & DEVELOPMENT Training expenditure 457 998 1013 1369 1604
Employee's productivity 3500 3607 3552 3506 3741
Number of employees 1143 1663 1689 1711 1604
Incentive pay % 10.40% 19.50% 15.50% 15.20% 15.30%
Number of supervisors 29 33 42 43 46
CUSTOMERS & MARKETING Advertising Spend 6800 1200 8658 1342 8415 1585 8658 1842 17184 3816
Cele
ity Endorsement payments 0 0 171 32 163 35 168 37
Price per pair 48 32 67 49 30 70 58 40 83 65.05 37 91 66.55 37 93
Market Share 8.30% 8.30% 8.80% 7.20% 9.00% 8.10% 7.80% 7.40% 8.40% 7.80%
Retailer support 1925 2100 1977 2499 7107
Sales $ 61200 6400 17888 73353 19140 96779 26077 122059 30030 152737 38502
Sales units (000s) 1275 225 1497 232 1657 312 1551 330 1864 414
Search engine advertising 4000 4250 4500 3750 4000
Total marketing expenses 11275 6350 13752 6938 13877 8267 16904 7977 29645 10203
Latin America
ALL SPORTS SHOES CO. Latin America
YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 YEAR 15
BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET
reject rate % 7.00% 4.20% 7.70% 3% 7% 3%
cost of Rejected pairs ($000) 6294 8452 353 9557
% Superior materials 56.00% 64.00% 24.09% 70.00%
Materials costs per pair $ 10.07 10.7 10.91
no of models produced 0 100 0 0 400 100 500 100 500 100
TQM spend per pair 2.8 2.71 3.35
Production costs per pair 26.86 28.33 29.03
COG sold per pair 27.86 29.33 30.03
Total Production (incl rej) 3600 4750 4800
Capacity utilization 0% 0% 120% 119% 113%
Completion of new/ add space (000s of pairs) 0 0 5000 0
Purchase of new equipment (000s of pairs) 0 0 3000 1000 250
Production improvement options 0 0 0 10625
Maia: Maia:
Option A
S/Q rating 3 6.6 6.5 5 7.2 5
End of Year Inventory (000s) 45 395 407 737 513
Inventory clearance ($000) 0 0 18231 16026 19359
operating profit margin 9.1% 9.8% 6.1% 10.5% 41.8% 42.0% 37.9% 12.6% 36.8% 9.4% 15.2%
LEARNING & DEVELOPMENT Training expenditure 478 812 1046
Employee's productivity 3764 3940 4064
Number of employees 797 1015 1046
Incentive pay % 11.40% 28.40% 24.70%
Number of supervisors 40 51 42
CUSTOMERS & MARKETING Advertising Spend 6375 1125 9169 1331 8415 1658 9584 1916 17195 3805
Cele
ity Endorsement payments 200 37 198 40 198 44
Price per pair 53 37 72 54 35 75 60 42 84 65.75 34 92 66.55 35 94
Market Share 8.30% 8.30% 8.60% 0.00% 6.60% 10.20% 0.00% 9.30% 9.10% 8.20% 9.70% 9.00%
Retailer support 1925 2100 1797 3570 7107
Sales $ 67575 7400 19013 80352 18900 131079 34933 138079 18190 34684 169714 45778
Sales units (000s) 1275 200 225 1488 216 1931 362 1886 535 377 2200 487
Search engine advertising 4000 3500 4500 3750 4000
Total marketing expenses 10850 6275 14245 6119 14701 8145 20142 8056 30550 10199
OPERATION ANALYSIS
STOCK LEVEL
NA EA AP LA TOTAL OVER STOCK
YEAR 10 71 60 45 45 221 2.7%
YEAR 11 369 657 481 395 1902 23.1%
YEAR 12 1156 641 831 407 3035 31.4%
YEAR 13 981 1660 1319 737
YEAR 14 1307 1305 1648 513
INVENTORY CLEARANCE 61549
9.1%
PRODUCTION LEVEL
NA EA AP LA
YEAR 10 4,463 - 0 4,693 - 0
YEAR 11 4,000 - 0 6,800 - 0
YEAR 12 4,000 - 0 6,000 3,600
YEAR 13 4200 - 0 6900 4750
YEAR 14 4800 - 0 7200 4800
PRODUCTIVITY $ '000 NA AP LA
ALL SS IA ALL SS IA ALL SS IA
YEAR 11 5,045 AVERAGE 3,607 AVERAGE - 0 -
YEAR 12 4,912 AVERAGE 3,552 AVERAGE 3,764 LOW
YEAR 13 4,879 LOW 3,506 LOW 3,940 LOW
YEAR 14 5,123 AVERAGE 3,741 AVERAGE 4,064 AVERAGE
YOY 14 vs13 5.0% 6.7% 3.1%
*ALL SS: ALL SPORTS SHOES Co.
** IA: INDUSTRY AVERAGE
CAPACITY
NA EA AP LA
YEAR 10 112% 0% 117% -
YEAR 11 100% 0% 113% -
YEAR 12 100% 0% 100% 120%
YEAR 13 105% 0% 115% 119%
YEAR 14 120% 0% 120% 113%
STOCK LEVEL
NA
YEAR 12 YEAR 13 YEAR 14 1156 981 1307 EA
YEAR 12 YEAR 13 YEAR 14 641 1660 1305 AP
YEAR 12 YEAR 13 YEAR 14 831 1319 1648 LA
YEAR 12 YEAR 13 YEAR 14 407 737 513
TOTAL STOCK '000
TOTAL PRODUCTION
NA 4000
YEAR 12 YEAR 13 YEAR 14 4000 4200 4800 EA YEAR 12 YEAR 13 YEAR 14 0 0 0 AP 6000
YEAR 12 YEAR 13 YEAR 14 6000 6900 7200 LA 3600
YEAR 12 YEAR 13 YEAR 14 3600 4750 4800
TOTAL PRODUCTION '000
PLANTS CAPACITY
NA YEAR 12 YEAR 13 YEAR 14 1 1.05 1.2 AP YEAR 12 YEAR 13 YEAR 14 1 1.1499999999999999 1.2 LA YEAR 12 YEAR 13 YEAR 14 1.2 1.19 1.1299999999999999
CAPACITY %
MARKETING ANALYSIS
ALL SPORTS SHOES CO. YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 TREND
ACTUAL TARGET ACTUAL TARGET ACTUAL TARGET ACTUAL TARGET ACTUAL YR 14 vs YR13
WHOLESALE 314,731 330,468 363,365 546,275 602,171 744,068 24%
PRIVATE LABELS 27,600 28,980 - - 0 18,190 - 0 -100%
INTERNET 90,315 94,831 87,461 147,866 149,040 193,884 30%
ALL SPORTS SHOES CO. $ '000 YEAR 12 SALES YEAR 13 SALES YEAR 14 SALES YR 14 vs YR13
WHOLESALE 546,275 602,171 744,068 24%
PRIVATE LABELS - 0 18,190 - 0 -100%
INTERNET 147,866 149,040 193,884 30%
SALES PER REGION TOTAL
BRANDED/$000 NA EA AP LA 314731
YEAR 10 95856 90100 61200 67575 363365
YEAR 11 108960 100700 73353 80352 533769
YEAR 12 149209 156702 96779 131079 602171
YEAR 13 184385 157648 122059 138079 744068
YEAR 14 216148 205469 152737 169714
SAELS UNIT TOTAL
BRANDED / pairs NA EA AP LA 6247
YEAR 10 1997 1700 1275 1275 7155
YEAR 11 2270 1900 1497 1488 8134
YEAR 12 2287 2259 1657 1931 7974
YEAR 13 2396 2141 1551 1886 9029
YEAR 14 2682 2283 1864 2200
TOTAL
INTERNET/ $'000 NA EA AP LA 90315
YEAR 10 28064 25350 17888 19013 87461
YEAR 11 22908 26513 19140 18900 144147
YEAR 12 40627 42510 26077 34933 149040
YEAR 13 44227 40099 30030 34684 193884
YEAR 14 57246 52358 38502 45778
INTERNET/PAIRS NA EA AP LA
YEAR 10 353 300 225 225
YEAR 11 332 303 232 216
YEAR 12 421 436 312 362
YEAR 13 449 403 330 377
YEAR 14 609 557 414 487
PRICES
ALL SPORTS SHOES Co. PRICES vs INDUSTRY AVERAGE NA EA AP LA
ALL SS IA ALL SS IA ALL SS IA ALL SS IA
WHOLESALE PRICES $
YEAR 10 48 48 53 53 48 48 53 53
YEAR 11 48 53.87 53 56.79 49 53.96 54 56.91
YEAR 12 60 59 60 58.29 58 56.33 60 58.33
YEAR 13 61.55 59.63 62.25 60.39 65.05 59.75 65.75 60.77
YEAR 14 66.55 59.96 66.55 60.88 66.55 59.92 66.55 61.33
INTERNET PRICES $
YEAR 10 67 67 72 72 67 67 72 72
YEAR 11 69 76.25 75 78.83 70 76.33 75 78.92
YEAR 12 84 83.54 85 82.37 83 79.62 84 82.37
YEAR 13 86 83.87 87 84.71 91 84.21 92 85.21
YEAR 14 94 84.87 94 85.83 93 84.33 94 86.79
ADVERSTISING SPEND $/PAIR NA EA AP LA TOTAL ADVERSTISING AVERAGE
YEAR 10 4.26 4.50 5.33 5.00 4.77
YEAR 11 4.61 5.22 5.78 6.16 5.44
YEAR 12 4.43 4.27 5.08 4.39 4.54
YEAR 13 4.39 4.72 5.58 5.08 4.94
YEAR 14 7.60 8.45 9.22 7.82 8.27
AVERAGE PER REGION 5.06 5.43 6.20 5.69 5.59
WHOLESALE PER REGION
NA YEAR 12 YEAR 13 YEAR 14 149209 184385 216148 EA YEAR 12 YEAR 13 YEAR 14 156702 157648 205469 AP YEAR 12 YEAR 13 YEAR 14 96779 122059 152737 LA YEAR 12 YEAR 13 YEAR 14 131079 138079 169714 TOTAL YEAR 12 YEAR 13 YEAR 14 314731 602171 744068
GROSS REVENUE $ '000
GROSS REVENUE $ '000
INTERNET SALE PER REGION
YEAR 12 YEAR 13 YEAR 14 40627 44227 57246 YEAR 12 YEAR 13 YEAR 14 42510 40099 52358 YEAR 12 YEAR 13 YEAR 14 26077 30030 38502 YEAR 12 YEAR 13 YEAR 14 34933 34684 45778 YEAR 12 YEAR 13 YEAR 14 90315 149040 193884
GROSS REVENUE $ '000
GROOS REVENUE $ '000
RESOURCE-LEARNING
ALL SPORTS SHOES CO. $ '000 Training spend per employee Employee's productivity Number of employees Incentive pay % Number of supervisors
YEAR 10
NA 480 5,000 800 11.20% 20
EA - 0 - 0 - 0 - 0 - 0
AP 457 3,500 1,143 10.40% 29
LA - 0 - 0 - 0 - 0 - 0
YEAR 11
NA 634 5,045 793 8.60% 32
EA - 0 - 0 - 0 - 0 - 0
AP 998 3,607 1,663 19.50% 33
LA - 0 - 0 - 0 - 0 - 0
YEAR 12
NA 651 4,912 814 8.20% 41
EA - 0 - 0 - 0 - 0 - 0
AP 1,013 3,552 1,689 15.50% 42
LA 478 3,764 797 11.40% 40
YEAR 13
NA 820 4,879 820 14.90% 41
EA - 0 - 0 - 0 - 0 - 0
AP 1,369 3,506 1,711 15.20% 43
LA 812 3,940 1,015 28.40% 51
YEAR 14
NA 781 5,123 781 13.10% 39
EA - 0 - 0 - 0 - 0 - 0
AP 1,604 3,741 1,604 15.30% 46
LA 1,046 4,064 1,046 24.70% 42
TARGETACTUAL
% vs
TARGET
TARGETACTUAL
% vs
TARGET
Earnings per Share3.55.3552.9%44.369.0%
Credit ratingB+B+ACHIEVEDA-A-ACHIEVED
Interest Coverage9.7510.19
Bo
owings202,319 378,292
Stock price6599.2552.7%8075.65-5.4%
ALL SPORTS
SHOES CO.
$ '000
YEAR 13YEAR 14
FINANCE ANALYSIS
ALL SPORTS SHOES CO. YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14
ACTUAL TARGET ACTUAL TARGET ACTUAL TARGET ACTUAL TARGET ACTUAL
Revenue 432,646 454,278 454,976 500,474 729,894 783,757
Cost of goods 228,053 233,184 351,041 410,050 500,515
Expenses 137,276 156,293 187,023 203,442 282,467
Net Profit 40,000 42,000 39,754 43,729 120,988 106,962 81,894
Net Profit % 9.2% 9.7% 8.7% 9.6% 17% 14% 9%
ROI 44.8%
Maia: Maia:
Net investment in YR 11 is $(000) 88'800 87.3%
Maia: Maia:
Net investment in year 12 is $(000) 138'540 81.5%
Maia: Maia:
Net investment is $ '000 131280
69.7%
Maia: Maia:
Nei investment is $'000 117520
ROE 20.0 21.0 17.7 22.0 40.3 23.0 25.8 24.0 21.8
ALL SPORTS SHOES CO. YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14
ACTUAL TARGET ACTUAL % vs TARGET TARGET ACTUAL % vs TARGET TARGET ACTUAL % vs TARGET TARGET ACTUAL % vs TARGET
Earnings per Share 2 2 1.99 -0.5% 3 6.05 101.7% 3.5 5.35 52.9% 4 4.36 9.0%
Credit rating B B+ B+ ACHIEVED B+ B+ ACHIEVED B+ ACHIEVED A- ACHIEVED
Interest Coverage 6.62 7.52 10.1 9.75 10.19
Bo
owings 132488 261856 268063 202319 378292
Stock price - 40 16.72 -58.2% 50 133.85 167.7% 65 99.25 52.7% 80 75.65 -5.4%
ALL SPORTS SHOES CO. YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14
Cu
ent Assets 97,778 144,911 244,615 290,341 295,452
Cu
ent Liabilities 35,288 75,556 104,663 61,819 88,792
Cu
ent Ratio 2.771 1.918 2.337 4.697 3.327
ALL SPORTS SHOES CO. $ '000 YEAR 12 YEAR 13 YOY % YEAR 14 YOY %
ACTUAL ACTUAL ACTUAL
Net Revenue 729,894 783,757 7.4% 912,699 16.5%
Cost of goods 351,041 410,050 16.8% 500,515 22.1%
Expenses 187,023 203,442 8.8% 282,467 38.8%
Net Profit 120,988 106,962 -11.6% 81,894 -23.4%
Net Profit % 17% 14% -20.2% 9% -37.2%
ROI 87.3%
Maia: Maia:
Net investment in year 12 is $(000) 138'540 81.5%
Maia: Maia:
Net investment is $ '000 131280
-6.7% 69.7%
Maia: Maia:
Nei investment is $'000 117520
Maia: Maia:
Net investment in YR 11 is $(000) 88'800
Maia: Maia:
Net investment in year 12 is $(000) 138'540
Maia: Maia:
Net investment is $ '000 131280
Maia: Maia:
Net investment in year 12 is $(000) 138'540
Maia: Maia:
Net investment is $ '000 131280
-14.5%
ROE 40.3 25.8 -36.0% 21.8 -15.5%
ALL SPORTS SHOES CO. $ '000 YEAR 12 YEAR 13 YEAR 14
TARGET ACTUAL % vs TARGET TARGET ACTUAL % vs TARGET TARGET ACTUAL % vs TARGET
Earnings per Share 3 6.05 101.7% 3.5 5.35 52.9% 4 4.36 9.0%
Credit rating B+ B+ ACHIEVED B+ ACHIEVED A- ACHIEVED
Interest Coverage 10.1 9.75 10.19
Bo
owings 268,063 202,319 378,292
Stock price 50 133.85 167.7% 65 99.25 52.7% 80 75.65 -5.4%
ALL SPORTS SHOES CO. $ '000 YEAR 13 YEAR 14
TARGET ACTUAL % vs TARGET TARGET ACTUAL % vs TARGET
Earnings per Share 3.5 5.35 52.9% 4 4.36 9.0%
Credit rating B+ B+ ACHIEVED A- A- ACHIEVED
Interest Coverage 9.75 10.19
Bo
owings 202,319 378,292
Stock price 65 99.25 52.7% 80 75.65 -5.4%
ALL SPORTS SHOES CO. $ '000 YEAR 12 YEAR 13 YEAR 14
Cu
ent Assets 244,615 290,341 295,452
Cu
ent Liabilities 104,663 61,819 88,792
Cu
ent Ratio 2.34 4.70 3.33
Company Performance
ALL SPORTS SHOES CO.
COMPANY OVERALL BRANDED PRIVATE LABEL INTERNET
2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015
Actual Target Actual Target Actual Target Actual Target Actual Target Actual Actual Target Actual Target Actual Target Actual Target Actual Target Actual Actual Target Actual Target Actual Target Actual Target Actual Target Actual Actual Target Actual Target Actual Target Actual Target Actual Target Actual
OPERATIONS Cost of production per pair 23 23.09 27.38 28.6 29.3 23 23.09 27.38 28.64 29.26 25.04 24.09
reject rate % 8.6% 8.20% 6.6% 7.0% 5.5% 8.6% 8.20% 6.6% 7% 5.5% 8.5% 2.7%
Net Production 8,371 9,919 12,700 14,765 15,869 7,571 9,919 12,700 14,230 15,869 800 535
% Superior materials
no of models produced 200 250 450 500 500 200 250 450 500 500 100 100
TQM spend per pair 1.04 1.31 2.85 2.71 3.28 1.04 1.31 2.85 2.71 3.28 1.04 2.57
Quality 4 4.2 5.8 6.3 7 4 4.2
tc={AE7C235B-6064-4CDD-BA78-FFB11D6FB33A}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
lowest amongst 4 regions 5.8 6.3 7.0 3 5
LEARNING & DEVELOPMENT Training spend $848 $1,632 2,142 3,001 3,431 $848 $1,632 2,142 3,001 3,431
TQM spend per pair 1.04 1.31 2.85 2.71 3.28 1.04 1.31 2.85 2.71 3.28
Incentive pay 5,518 8,263 8,409 15,261 13,976 5,518 8,263 8,409 15,261 13,976
Number of employees 1,943 2,456 3,300 3,546 3,431 1,943 2,456 3,300 3,546 3,431
CUSTOMERS & MARKETING Advertising Spend 52,000 62,840 64,000 63,250 108,750 29,323 38,215 37,030 38,868 74,045 22,677 24625 26,970 24,382 34,705
Cele
ity Endorsement payments 0 0 1,000 1001 1000 0 0 842 837 814 0 0 158 164 186
Image rating 70 70 66 72 73 72 76 70 70 66 72 73 72 76 70 72 70 70 66 72 73 72 76
Price per pair 50.38 50.78 59.59 63.41 66.55 34.5 34
tc={93F615B1-CC2A-4E81-94E0-B29E3163DB91}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
Exclusive of RX adjustments 69.38
tc={6F012644-4C36-440D-B2F5-6320BDBF9810}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
Excluding RX Adj
tc={855F9219-1941-4C59-83A7-F65766DF4D00}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
41% 72.09 84.08 88.77 93.8
Market Share 8.3% 8.7% 9.4% 8.60% 9.00% 8.30% 7% 8.60% 7.60% 8.60%
Retailer support Rebate 11,850 13,450 13,584 18,227 28,514 11,850 13,450 13,584 18227 28514
Sales $ 432,646 454,278 450,826 495,909 677,916 711,812 769,401 807,871 937,952 314731 363365 533769 602171 744068 27600 18,190 90315 87,461 144,147 149,040 193,884
Sales units (000s) 8,150 8,558 8,238 9,062 9,665 10,148 10,068 10,571 11,096 6247 7155 8134 7974 9029 800 535 1103 1,083 1,531 1,559 2,067
FINANCE Earnings per Share 2 2 1.99 3 6.05 3.5 5.35 4 4.36
Net Revenues
tc={681E0A37-1F3C-470B-997E-E89C13220375}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
Income Statement
tc={3BD3C022-FDF5-48A2-9012-DA2FD015CF2E}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
44%
tc={7F6FD23E-9C1F-407F-A638-F0E69B5D538A}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
40%
tc={AE7C235B-6064-4CDD-BA78-FFB11D6FB33A}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
lowest amongst 4 regions
tc={93F615B1-CC2A-4E81-94E0-B29E3163DB91}: [Threaded comment]
Your version of Excel allows you to read this threaded comment; however, any edits to it will get removed if the file is opened in a newer version of Excel. Learn more: https:
go.microsoft.com/fwlink/?linkid=870924
Comment:
Exclusive of RX adjustments 432,646 454,278 454,976 500,474 729,894 766,389 783,757 822,945 912,699
Profit 40,000 42,000 39,754 43,729 120,988 127,037 106,962 112,310 81,894
Net profit percentage 9.2% 8.7% 9% 16.6% 17% 13.6% 14% 9.0%
Return on equity 20 21 17.7 22 40.3 23 25.8 24 21.8
Credit rating B B+ B+ B+ B+ B+ B+ A- A-
Cu
ent ratio 2.77 1.92 2.34 4.7 3.33
Interest Coverage 6.62 7.52 10.1 9.75 10.19
Cash Balance 6,074 0 24,184 8,414 - 0
Bo
owings 132,488 261,856 268,063 202,319 378,292
New Shares on Issue 0 0 0 0 0
BALANCED SCOREBOARD
METRIC YEAR 13 % vs TARGET YEAR 14 % vs TARGET
TARGET ACHIEVEMENT TARGET ACHIEVEMENT
FINANCIAL
MAINTAIN PROFITABILITY $ 766,388,700 $ 783,757,000 2.3% $ 822,944,850 $ 912,699,000 10.9%
INCREASE EARNING PER SHARE 3.5 5.35 52.9% 4 4.36 9.0%
CUSTOMER
INCREASE RETAIL SUPPORT $ 18,000,000 $ 18,227,000 ACHIEVED $ 27,800,000 $ 28,514,000 ACHIEVED
ON TIME DELIVERY $ 7,900,000 $ 8,559,000 ACHIEVED $ 13,000,000 $ 13,544,000 ACHIEVED
INTERNAL PROCESS
PREMIUM QUALITY SHOES WITH LOW PRODUCTION COST $ 29.00 $ 28.64 ACHIEVED $ 28.75 $ 29.26 NOT ACHIEVED
OPTIMIZE RETAIL DISTRIBUTION 4,000 4,423 11% 4,500 4,786 6%
DOUBLE MARKETING ACTIVITIES - $ 111,285,000 - $ 200,000,000 $ 212,384,000 ACHIEVED
IMPROVE S/Q STYLING 6* 6.3* ACHIEVED 7* 7* ACHIEVED
LEARNING AND GROWTH
AMELIORATE PRODUCTIVITY PER EMPLOYEE $ 4,200,000 $ 4,108,000 NOT ACHIEVED $ 4,200,000 $ 4,309,000 ACHIEVED
INVEST IN TRAINING $ 3,000,000 $ 3,001,000 ACHIEVED $ 3,400,000 $ 3,431,000 ACHIEVED
CSR INITIATIVES - YR 13 ETHICS TRAINING -YR14 IMPROVED WORKING CONDITIONS - $ 400,000 ACHIEVED - $ 8,200,000 ACHIEVED
Sheet1
EBIT MARGIN 14.212% GROSS REVENUE $M 938 (+21.9% vs YR13) NET PROFIT MARGIN 9%
IMAGE RATING 76 (+5.5% vs YR13) RETAIL OUTLETS 4'786 (+8.6% vs YR13) S/Q RATING 7* (+11.1% vs YR13)
MARKETING SUPPORT 212'384'000 (+90.8% vs YR13) AVERAGE PRODUCTIVITY 4'309'000 (+4.9% vs YR13) EARNING / SHARE 4.36 (+9% vs Investor expectation)
DASHBOARD
BALANCED SCORECARD DASH BOARD
COMPANY Good Quality Shoe Company
Base Year 2010 2011 Industry AVG Increase or Decrease on previous year 2012 Industry AVG Increase or Decrease on previous year 2013 Industry AVG Increase or Decrease on previous year 2014 Industry AVG Increase or Decrease on previous year Increase or Decrease on base year Base Year 2010 2011 Industry AVG Increase or Decrease on previous year 2012 Industry AVG Increase or Decrease on previous year 2013 Industry AVG Increase or Decrease on previous year 2014 Industry AVG Increase or Decrease on previous year Increase or Decrease on base yea
PRODUCTIVITY/ OPERATIONS FINANCIAL
Productivity per employee (pairs per annum) 4 4 (0) 4 (0) 4 0 5 0 7% Sales $ 432,646.00 $ 454,976.00 $ 22,330 $ 729,894 $ 274,918 $ 783,757 $ 53,863 $ 912,699 $ 128,942 111%
Star rating 4.00 4.20 0.20 5.80 1.60 6.30 0.50 7.00 0.70 75% Operating profit $ 40,000 $ 39,754 (246) $ 120,988.00 81,234 $ 106,962.00 (14,026) $ 81,894.00 (25,068) 105%
Reject Rate 9% 8% -0% 7% -2% 7% 0% 6% -2% -36% EPS $ 2.00 $ 1.99 -1% $ 6.05 4 $ 5.35 (1) $ 4.36 (1) 118%
Cost of Production per pair $ 22.55 $ 23.09 1 $ 27.38 4 $ 28.64 1 $ 29.26 1 30% Cash Balance $ 6,074.00 $ - 0 $ 24,184.00 24,184 $ 8,414.00 (15,770) $ - 0 -100%
Shares on Issue - 0 - 0 - 0 - 0 - 0
Bo
owing $ 132,488.00 $ 261,856.00 129,368 $ 268,063.00 6,207 $ 202,319.00 (65,744) $ 378,292.00 175,973 186%
CUSTOMERS AND MARKETING LEARNING AND DEVELOPMENT
Base Year 2010 2011 Industry AVG Increase or Decrease on previous year 2012 Industry AVG Increase or Decrease on previous year 2013 Industry AVG Increase or Decrease on previous year 2014 Industry AVG Increase or Decrease on previous year Increase or Decrease on base year Base Year 2010 2011 Industry AVG Increase or Decrease on previous year 2012 Industry AVG Increase or Decrease on previous year 2013 Industry AVG Increase or Decrease on previous year 2014 Industry AVG Increase or Decrease on previous year Increase or Decrease on base yea
Image rating 70 66 (4) 73 7 72 (1) 76 4 9% Training spend per employee $ 848.00 $ 1,632.00 $ 784.00 $ 2,142.00 $ 510.00 $ 3,001.00 $ 859.00 $ 3,431.00 $ 430.00 305%
Price per pair (Wholesale) $ 50.38 $ 50.78 $ 0.40 $ 59.59 $ 8.81 $ 63.41 $ 3.82 $ 66.55 $ 3.14 32% TQM spend per pair $ 1.04 $ 1.31 $ 0.27 $ 2.85 $ 1.54 $ 2.71 -$ 0.14 $ 3.28 $ 0.57 215%
Market Share (Wholesale) 8% 9% 0% 9% 1% 9% -1% 9% 0% 8% Green Materials %
Retailer support Rebate $ 11,850.00 $ 13,450.00 1,600 $ 13,584.00 134 $ 18,227.00 4,643 $ 28,514.00 10,287 141% Incentive pay 5,518.00 8,263.00 2,745.00 8,409.00 146 15,261.00 6,852 13,976.00 (1,285) 153%
Sales (in '000 Dollars) $ 432,646.00 $ 450,826.00 18,180 $ 677,916.00 227,090 $ 769,401.00 91,485 $ 937,952.00 168,551 117%
`
Note areas that are shaded contain formulas DO NOT OVERWRITE THESE
You may add other key information to these
GRAPHS
MARKET SHARE / SHOE PRICE REJECT RATE / SHOES PRODUCED
Branded Shoes YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14
Price per pair $ 50.38 $ 50.78 $ 59.59 $ 63.41 $ 66.55 reject rate % 9% 8% 7% 7% 6%
Market Share 8.3% 8.7% 9.4% 8.6% 9.0% Net Production 8,371.00 9,919.00 12,700.00 14,765.00 15,869.00
SALES REVENUE/PROFIT
YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14
Sales $ 432,646 $ 454,976 $ 729,894 $ 783,757 $ 912,699
net profit % 9.2% 8.7% 16.6% 13.6% 9%
BRANDED PRODUCTION NA
YEAR 12 YEAR 13 YEAR 14
pai
worke
year PRODUCTIVITY $ 4,076 $ 4,108 $ 4,309
$/pair produced PRODUCTION COST 27.38 28.64 29.26
YEAR 12 YEAR 13 YEAR 14
INTERNET PRICE 84 89 93.75
WHOLESALE PRICE 59.5 63.65 66.55
S/Q RATING 5.8 6.3 7
WHOLESALE MARKET SHARE
Price per pair YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 50.38 50.78 59.59 63.41 66.55 Market Share YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 8.3000000000000004E-2 8.6999999999999994E-2 9.4E-2 8.5999999999999993E-2 0.09
WHOLESALE PRICE/PAIR
MARKET SHARE
REJECT RATE AND PRODUCTION
reject rate % YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 8.5999999999999993E-2 8.2000000000000003E-2 6.6000000000000003E-2 7.0000000000000007E-2 5.5E-2 Net Production YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 8371 9919 12700 14765 15869
REJECT RATE
TOTAL PRODUCTION
SALES REVENUE & PROFIT
Sales YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 432646 454976 729894 783757 912699 net profit % YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 9.2454339113270431E-2 8.7376037417358277E-2 0.16576105571493943 0.13647342224694645 8.9727281392879804E-2
SALES REVENUE '000
NET PROFIT %
BRANDED PRODUCTION
PRODUCTIVITY YEAR 12 YEAR 13 YEAR 14 4076 4108.333333333333 4309.333333333333 PRODUCTION COST YEAR 12 YEAR 13 YEAR 14 27.38 28.64 29.26 PAIR/WORKER/YEAR $ '000
$/PAIR PRODUCED
PRICE AND S/Q RATING
INTERNET PRICE YEAR 12 YEAR 13 YEAR 14 84 89 93.75 WHOLESALE PRICE YEAR 12 YEAR 13 YEAR 14 59.5 63.65 66.55 S/Q RATING YEAR 12 YEAR 13 YEAR 14 5.8 6.3 7
PRICE $
S/Q RATING
North America
All Sports Shoes Co. North America
YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 YEAR 15
BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET
OPERATIONS reject rate % 7.00% 6.90% 7.40% 7.30% 8.40% 5.60% 8.90% 4% 4% 2%
cost of Rejected pairs ($000) 6302 752 6964 0 9490 0 11669 6483 0
% Superior materials 31.00% 20.00% 39.00% 38.00% 62.00% 70.00%
Materials costs per pair $ 8.52 7.48 9.3 9.75 0 10.66 10.46
no of models produced 200 100 200 400 100 500 100 500 100
TQM spend per pair 1.08 1.08 1.3 0 2.73 2.63 2.61
Production costs per pair 23.98 26.93 25.46 0 30.87 34.24 33.57
COG sold per pair 24.98 26.42 32.2 35.24 34.57
Total Production (incl rej) 4463 4000 4000 4200 4800
Capacity utilization 112% 100% 100% 105% 120%
Completion of new/ add space (000s of pairs) 1000 0 0 0
Purchase of new equipment 0 0 0 0 0
Production improvement options 0 0 0 10000
Maia: Maia:
Option A 0
S/Q rating 4* 3* 4.2 0 5.8 4.7 6.3 5 7.1 5.3
End of Year Inventory (000s) 71 369 1156 981 1307
Inventory clearance ($000) 11989 36911 37661
operating profit margin 18.3% 22.5% 14.2% 18.9% 20.7% 27.8% 17.9% 27.2% 19.1% 25.6%
LEARNING & DEVELOPMENT Training expenditure 480 634 651 820 781
Employee's productivity 5000 5045 4912 4879 5123
Number of employees 800 793 814 820 781
Incentive pay % 11.20% 8.60% 8.20% 14.90% 13.10%
Number of supervisors 20 32 41 41 39
CUSTOMERS & MARKETING Advertising Spend 8498 1502 10469 1531 10134 1866 10527 1973 20372 4628
Cele
ity Endorsement payments 237 44 251 47 242 55
Price per pair 48 32 67 48 35 69 60 42 84 61.55 36 86 66.55 34 94
Market Share 8.30% 8.30% 8.80% 6.80% 8.60% 7.80% 8.50% 7.30% 9.00% 8.50%
Retailer support 4000 5000 6180 6425 8738
Sales $ 95856 6400 28064 108960 0 22908 149209 0 40627 184385 44227 216148 57246
Sales units (000s) 1997 200 353 2270 0 332 2287 0 421 2396 449 2682 609
Search engine advertising 5000 5500 5500 5000 5250
Total marketing expenses 16492 7652 20010 8181 21125 9360 20917 9370 35521 12283
Europe Africa
ALL SPORTS SHOES CO. Europe Africa
YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 YEAR 15
BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET
OPERATIONS reject rate % 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
cost of Rejected pairs ($000) 0 0 0 0 0 0 0 0 0
% Superior materials 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%
Materials costs per pair $ 0 0 0
no of models produced 200 100 246 0 443 0
TQM spend per pair 0 0 0 0 0 0.00% 0 0 0
Production costs per pair 0 0 0 0 0 0 0 0 0
COG sold per pair 30.98 20.97 34.81 34.28 33.55
Total Production (incl rej) 0 0 0
Capacity utilization 0% 0% 0%
Completion of new/ add space (000s of pairs) 0 0 0
Purchase of new equipment 0 0 0
Production improvement options 0 0 0
S/Q rating 4 3 4.5 0 4.5 6.2 4.6 6.2
End of Year Inventory (000s) 60 657 641 1660 1305
Inventory clearance ($000) 0 0 21473 23345 54922
operating profit margin 13.3% 17.9% 14.1% 16.8% 19.5% 27.1% 16.5% 25.9% 21.0% 27.5%
LEARNING & DEVELOPMENT Training expenditure 0 0 0
Employee's productivity 0 0 0
Number of employees 0 0 0
Incentive pay % 0.00% 0.00% 0.00%
Number of supervisors 0 0 0
CUSTOMERS & MARKETING Advertising Spend 7650 1350 9919 1581 9639 1861 10099 1901 19294 4706
Cele
ity Endorsement payments 234 45 225 42 206 50
Price per pair 48 37 72 48 38 69 60 41 84 62.25 36 87 66.55 36 94
Market Share 8.30% 8.30% 8.50% 7.20% 9.70% 9.20% 8.70% 7.40% 8.70% 8.90%
Retailer support 4000 4250 3630 5733 7086
Sales $ 90100 7400 25350 100700 26513 156702 42510 157648 40099 205469 52358
Sales units (000s) 1700 200 300 1900 0 303 2259 436 2141 403 2283 557
Search engine advertising 4500 5500 5500 4250 4500
Total marketing expenses 15050 7000 17969 8413 18021 0 9529 19376 8543 31837 11606
Asia Pacific
ALL SPORTS SHOES CO. Asia Pacific
YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 YEAR 15
BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET
reject rate % 10.10% 10.00% 8.60% 8.00% 5.20% 3.30% 5.40% 3% 5% 3%
cost of Rejected pairs ($000) 8175 916 11560 0 7508 0 9007 9420
% Superior materials 54.00% 20.00% 48.00% 60.00% 68.00% 70.00%
Materials costs per pair $ 10.28 10.53 10.13 10.55 10.65
no of models produced 200 100 250 100 450 100 500 100 500 100
TQM spend per pair 1 1.31 2.95 2.75 3.27
Production costs per pair 21.15 21.68 25.44 25.54 26.5
COG sold per pair 26.44 26.54 27.51
Total Production (incl rej) 4693 6800 6000 6900 7200
Capacity utilization 117% 113% 100% 115% 120%
Completion of new/ add space (000s of pairs) 2000 0 0 0 0
Purchase of new equipment (000s of pairs) 0 2000 0 0 0
Production improvement options 1500
Maia: Maia:
Option A 0 0
S/Q rating 4 3 4.5 0 5.2 4.6 6.3 5 7 5.2
End of Year Inventory (Pairs) 45 481 831 1319 1648
Inventory clearance ($000) 0 0 13271 20607 29371
operating profit margin 21.9% 17.5% 21.9% 17.8% 29.2% 28.8% 29.9% 24.9% 26.6% 28.9%
LEARNING & DEVELOPMENT Training expenditure 457 998 1013 1369 1604
Employee's productivity 3500 3607 3552 3506 3741
Number of employees 1143 1663 1689 1711 1604
Incentive pay % 10.40% 19.50% 15.50% 15.20% 15.30%
Number of supervisors 29 33 42 43 46
CUSTOMERS & MARKETING Advertising Spend 6800 1200 8658 1342 8415 1585 8658 1842 17184 3816
Cele
ity Endorsement payments 0 0 171 32 163 35 168 37
Price per pair 48 32 67 49 30 70 58 40 83 65.05 37 91 66.55 37 93
Market Share 8.30% 8.30% 8.80% 7.20% 9.00% 8.10% 7.80% 7.40% 8.40% 7.80%
Retailer support 1925 2100 1977 2499 7107
Sales $ 61200 6400 17888 73353 19140 96779 26077 122059 30030 152737 38502
Sales units (000s) 1275 225 1497 232 1657 312 1551 330 1864 414
Search engine advertising 4000 4250 4500 3750 4000
Total marketing expenses 11275 6350 13752 6938 13877 8267 16904 7977 29645 10203
Latin America
ALL SPORTS SHOES CO. Latin America
YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 YEAR 15
BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET BRANDED P/L INTERNET
reject rate % 7.00% 4.20% 7.70% 3% 7% 3%
cost of Rejected pairs ($000) 6294 8452 353 9557
% Superior materials 56.00% 64.00% 24.09% 70.00%
Materials costs per pair $ 10.07 10.7 10.91
no of models produced 0 100 0 0 400 100 500 100 500 100
TQM spend per pair 2.8 2.71 3.35
Production costs per pair 26.86 28.33 29.03
COG sold per pair 27.86 29.33 30.03
Total Production (incl rej) 3600 4750 4800
Capacity utilization 0% 0% 120% 119% 113%
Completion of new/ add space (000s of pairs) 0 0 5000 0
Purchase of new equipment (000s of pairs) 0 0 3000 1000 250
Production improvement options 0 0 0 10625
Maia: Maia:
Option A
S/Q rating 3 6.6 6.5 5 7.2 5
End of Year Inventory (000s) 45 395 407 737 513
Inventory clearance ($000) 0 0 18231 16026 19359
operating profit margin 9.1% 9.8% 6.1% 10.5% 41.8% 42.0% 37.9% 12.6% 36.8% 9.4% 15.2%
LEARNING & DEVELOPMENT Training expenditure 478 812 1046
Employee's productivity 3764 3940 4064
Number of employees 797 1015 1046
Incentive pay % 11.40% 28.40% 24.70%
Number of supervisors 40 51 42
CUSTOMERS & MARKETING Advertising Spend 6375 1125 9169 1331 8415 1658 9584 1916 17195 3805
Cele
ity Endorsement payments 200 37 198 40 198 44
Price per pair 53 37 72 54 35 75 60 42 84 65.75 34 92 66.55 35 94
Market Share 8.30% 8.30% 8.60% 0.00% 6.60% 10.20% 0.00% 9.30% 9.10% 8.20% 9.70% 9.00%
Retailer support 1925 2100 1797 3570 7107
Sales $ 67575 7400 19013 80352 18900 131079 34933 138079 18190 34684 169714 45778
Sales units (000s) 1275 200 225 1488 216 1931 362 1886 535 377 2200 487
Search engine advertising 4000 3500 4500 3750 4000
Total marketing expenses 10850 6275 14245 6119 14701 8145 20142 8056 30550 10199
OPERATION ANALYSIS
STOCK LEVEL
NA EA AP LA TOTAL OVER STOCK
YEAR 10 71 60 45 45 221 2.7%
YEAR 11 369 657 481 395 1902 23.1%
YEAR 12 1156 641 831 407 3035 31.4%
YEAR 13 981 1660 1319 737
YEAR 14 1307 1305 1648 513
INVENTORY CLEARANCE 61549
9.1%
PRODUCTION LEVEL
NA EA AP LA
YEAR 10 4,463 - 0 4,693 - 0
YEAR 11 4,000 - 0 6,800 - 0
YEAR 12 4,000 - 0 6,000 3,600
YEAR 13 4200 - 0 6900 4750
YEAR 14 4800 - 0 7200 4800
PRODUCTIVITY $ '000 NA AP LA
ALL SS IA ALL SS IA ALL SS IA
YEAR 11 5,045 AVERAGE 3,607 AVERAGE - 0 -
YEAR 12 4,912 AVERAGE 3,552 AVERAGE 3,764 LOW
YEAR 13 4,879 LOW 3,506 LOW 3,940 LOW
YEAR 14 5,123 AVERAGE 3,741 AVERAGE 4,064 AVERAGE
YOY 14 vs13 5.0% 6.7% 3.1%
*ALL SS: ALL SPORTS SHOES Co.
** IA: INDUSTRY AVERAGE
CAPACITY
NA EA AP LA
YEAR 10 112% 0% 117% -
YEAR 11 100% 0% 113% -
YEAR 12 100% 0% 100% 120%
YEAR 13 105% 0% 115% 119%
YEAR 14 120% 0% 120% 113%
STOCK LEVEL
NA
YEAR 12 YEAR 13 YEAR 14 1156 981 1307 EA
YEAR 12 YEAR 13 YEAR 14 641 1660 1305 AP
YEAR 12 YEAR 13 YEAR 14 831 1319 1648 LA
YEAR 12 YEAR 13 YEAR 14 407 737 513
TOTAL STOCK '000
TOTAL PRODUCTION
NA 4000
YEAR 12 YEAR 13 YEAR 14 4000 4200 4800 EA YEAR 12 YEAR 13 YEAR 14 0 0 0 AP 6000
YEAR 12 YEAR 13 YEAR 14 6000 6900 7200 LA 3600
YEAR 12 YEAR 13 YEAR 14 3600 4750 4800
TOTAL PRODUCTION '000
PLANTS CAPACITY
NA YEAR 12 YEAR 13 YEAR 14 1 1.05 1.2 AP YEAR 12 YEAR 13 YEAR 14 1 1.1499999999999999 1.2 LA YEAR 12 YEAR 13 YEAR 14 1.2 1.19 1.1299999999999999
CAPACITY %
MARKETING ANALYSIS
ALL SPORTS SHOES CO. YEAR 10 YEAR 11 YEAR 12 YEAR 13 YEAR 14 TREND
ACTUAL TARGET ACTUAL TARGET ACTUAL TARGET ACTUAL TARGET ACTUAL YR 14 vs YR13
WHOLESALE 314,731 330,468 363,365 546,275 602,171 744,068 24%
PRIVATE LABELS 27,600 28,980 - - 0 18,190 - 0 -100%
INTERNET 90,315 94,831 87,461 147,866 149,040 193,884 30%
ALL SPORTS SHOES CO. $ '000 YEAR 12 SALES YEAR 13 SALES YEAR 14 SALES YR 14 vs YR13
WHOLESALE 546,275 602,171 744,068 24%
PRIVATE LABELS - 0 18,190 - 0 -100%
INTERNET 147,866 149,040 193,884 30%
SALES PER REGION TOTAL
BRANDED/$000 NA EA AP LA 314731
YEAR 10 95856 90100 61200 67575 363365
YEAR 11 108960 100700 73353 80352 533769
YEAR 12 149209 156702 96779 131079 602171
YEAR 13 184385 157648 122059 138079 744068
YEAR 14 216148 205469 152737 169714
SAELS UNIT TOTAL
BRANDED / pairs NA EA AP LA 6247
YEAR 10 1997 1700 1275 1275 7155
YEAR 11 2270 1900 1497 1488 8134
YEAR 12 2287 2259 1657 1931 7974
YEAR 13 2396 2141 1551 1886 9029
YEAR 14 2682 2283 1864 2200
TOTAL
INTERNET/ $'000 NA EA AP LA 90315
YEAR 10 28064 25350 17888 19013 87461
YEAR 11 22908 26513 19140 18900 144147
YEAR 12 40627 42510 26077 34933 149040
YEAR 13 44227 40099 30030 34684 193884
YEAR 14 57246 52358 38502 45778
INTERNET/PAIRS NA EA AP LA
YEAR 10 353 300 225 225
YEAR 11 332 303 232 216
YEAR 12 421 436 312 362
YEAR 13 449 403 330 377
YEAR 14 609 557 414 487
PRICES
ALL SPORTS SHOES Co. PRICES vs INDUSTRY AVERAGE NA EA AP LA
ALL SS IA ALL SS IA ALL SS IA ALL SS IA
WHOLESALE PRICES $
YEAR 10 48 48 53 53 48 48 53 53
YEAR 11 48 53.87 53 56.79 49 53.96 54 56.91
YEAR 12 60 59 60 58.29 58 56.33 60 58.33
YEAR 13 61.55 59.63 62.25 60.39 65.05 59.75 65.75 60.77
YEAR 14 66.55 59.96 66.55 60.88 66.55 59.92 66.55 61.33
INTERNET PRICES $
YEAR 10 67 67 72 72 67 67 72 72
YEAR 11 69 76.25 75 78.83 70 76.33 75 78.92
YEAR 12 84 83.54 85 82.37 83 79.62 84 82.37
YEAR 13 86 83.87 87 84.71 91 84.21 92 85.21
YEAR 14 94 84.87 94 85.83 93 84.33 94 86.79
ADVERSTISING SPEND $/PAIR NA EA AP LA TOTAL ADVERSTISING AVERAGE
YEAR 10 4.26 4.50 5.33 5.00 4.77
YEAR 11 4.61 5.22 5.78 6.16 5.44
YEAR 12 4.43 4.27 5.08 4.39 4.54
YEAR 13 4.39 4.72 5.58 5.08 4.94
YEAR 14 7.60 8.45 9.22 7.82 8.27
AVERAGE PER REGION 5.06 5.43 6.20 5.69 5.59
WHOLESALE PER REGION
NA YEAR 12 YEAR 13 YEAR 14 149209 184385 216148 EA YEAR 12 YEAR 13 YEAR 14 156702 157648 205469 AP YEAR 12 YEAR 13 YEAR 14 96779 122059 152737 LA YEAR 12 YEAR 13 YEAR 14 131079 138079 169714 TOTAL YEAR 12 YEAR 13 YEAR 14 314731 602171 744068
GROSS REVENUE $ '000
GROSS REVENUE $ '000
INTERNET SALE PER REGION
YEAR 12 YEAR 13 YEAR 14 40627 44227 57246 YEAR 12 YEAR 13 YEAR 14 42510 40099 52358 YEAR 12 YEAR 13 YEAR 14 26077 30030 38502 YEAR 12 YEAR 13 YEAR 14 34933 34684 45778 YEAR 12 YEAR 13 YEAR 14 90315 149040 193884
GROSS REVENUE $ '000
GROOS REVENUE $ '000
RESOURCE-LEARNING
ALL SPORTS SHOES CO. $ '000 Training spend per employee Employee's productivity Number of employees Incentive pay % Number of...